• Event creativity and the creative process;
• Event design and concept analysis;
• Market research and analysis;
• Event marketing and management;
• Project planning and management;
• Effective communication, teamwork and decision making;
• Leadership and management of teams and projects;
• Risk assessment, risk management and feasibility assessments;
• Financial management and control;
• Event sustainability and impacts;
• Venue design and management;
• Event technology (including AV and developing virtual / hybrid events);
• Sponsorship, sales, merchandising, pricing and ticketing;
• Managing quality events;
• Legal requirements – licensing, insurance, health and safety, equality, accessibility;
• Customer service and service experiences;
• Event evaluation and review.

To understand the critical role of individual contributions to the event planning process. 

Seminars will also be used for formative assessments whereby students will have the opportunity to discuss their work with tutors and gain valuable feedback on their work in order that they can develop their learning. 

The assessments for the module will allow students the opportunity to explore key concepts and theories whilst developing an appreciation of ‘real-life’ event requirements and wider industry issues and trends. In particular this module will allow students to critically apply relevant theory to the practice of developing and running an event, which will be supported by tutors. An ‘event’ is a term that encapsulates all events in ‘real time’ which includes online, in person or a hybrid of both.

The learning and teaching strategy for the module will allow students to develop both subject specific knowledge and key skills. 

1. Design and create an effective and appropriate event concept for a specific target audience;  
2. Identify, plan, document and implement the key elements in the events planning process;
3. Critically evaluate the staged event and event process;
4. Appreciate and understand the requirements to working effectively and efficiently as part of an event team.

Wherever possible, reassessment for this module will take the original form, and in all cases will meet the required learning outcomes. Where it is difficult to replicate the exact assessment (i.e. a group assessed piece of work or presentation), a task that is equivalent or proportionate to the original, will be set.

Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2017). Events management: An introduction (2nd ed.). Routledge

Brown, T., Higson, P., & Gaston, L. (Eds) (2022). Events Mismanagement - learning from failure. Goodfellows Publishers

Dowson, R., & Bassett, D. (2018). Event Planning and Management (2^nd ed.). Kogan Page.

Evans, N. (2020). Strategic Management for Tourism, Hospitality and Events (3rd ed.). Routledge.

Ferdinand, N., & Kitchin, P. (eds.). (2017). Events management: An international approach (2nd ed.). Sage.

Fenich, G. (2015). Production and logistics in Meetings, Expositions, Events & Conventions. Pearson 

Getz, D. (2018). Event evaluation: theory and methods for event management and tourism. Goodfellow Publishers.

Getz, D., & Page, S. (2020). Event Studies – Theory research and policy for planned events (4th ed.). Routledge.

Jackson, N., & Angliss, K. (2017). A practical guide to event promotion. Routledge. 

O’Toole, W. (2011). Events Feasibility and Development. Butterworth –Heinemann

Martin, V., & Cazarre, L. (2016). Technology and Events: How to create engaging events. Goodfellow Publishers ltd.

Matthews, D. (2016). Special event production: the process (2^nd ed.). Routledge.

Nolan, E. (2018). Working with Venues for Events: A Practical Guide. Routledge.

Quinn, B. (2013). Key Concepts in Event Management. Sage. 

Shone, A., & Parry, B. (2019). Successful Event Management: A Practical Handbook (5^th ed.). Cengage. 

Van Der Wagen, L., & White, L.  (2018). Event Management (5^th ed.). Cengage

Wynn-Moylan, P. (2018). Risk and Hazard Management for Festivals and Events. Routledge.

Journals:

International Journal of Event and Festival Management

International Journal of Event Management Research

Professional Body:

The Chartered Institute of Fundraising