Business Management and Entrepreneurship BA (Hons) (Single Honours)
2016 - 2017
Bachelor of Arts (Single Honours)
Business Management and Entrepreneurship
Business Management and Entrepreneurship Pre 2016/17 Entry
University of Chester
University of Chester
Queen's Park Chester
Undergraduate Modular Programme
Full-time and Part-time
Classroom / Laboratory,
Annual - September
Business and Management
Business and Finance
Business and Management
Faculty of Business and Management
Friday 1st January 2010
To deliver a programme that is opportunity centred and focuses on core activities and ways of thinking that are used for learning, decision making, working and managing in entrepreneurial ways.
To provide a broad, analytical and creative study of business management and entrepreneurship that enables students to develop an understanding of contemporary theory and practice across a range of sectors and working contexts.
To enable all students to develop the skills and confidence to create, recognise and exploit business opportunities in a variety of scenarios and contexts.
To enable and equip students with essential decision making and planning skills that relate to professional goals in an opportunity-rich academic environment.
To provide a programme of study, which offers students a challenging and engaging grounding in entrepreneurial thought and action and in so doing seeks to stimulate a critical awareness of the factors associated with the changing focus of contemporary management practice.
To provide students with a flexible, engaging pathway that creates a basis from which to identify, develop, scrutinise and challenge a comprehensive range of models, frameworks and theories, and to apply them to authentic situations in a range of working environments.
To provide an appropriate base for access to further study or professional qualifications by encouraging the knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development.
To provide a creatively engaging and meaningful programme of study that will equip students for post-University life in a fluctuating landscape in which graduates need to respond creatively to career opportunities.
Knowledge and understanding of the behaviours, actions and mind-set associated with entrepreneurial practices and effective management of business ventures are developed at all 3 levels as follows:
FHEQ Level 4 – BU4012 Essentials of Entrepreneurship. This module includes the creation and pitching of the student's own business idea, and development of a business proposal for potential investors.
Knowledge and understanding developed: entrepreneurial theory, tools and techniques to develop potential business ideas; the acquisition of entrepreneurial skills; the concepts and themes associated with entrepreneurialism and intrapreneurialism in relation to both the individual and the business venture
FHEQ Level 5 – BU5050 Entrepreneurial Thought and Action. This module includes setting up and running a business venture in a team.
Knowledge and understanding developed: the role of creativity and innovation in entrepreneurship in the generation of new ideas; the core challenges of protecting those new ideas where they have commercial/ social value; the entrepreneurial process of managing risk, attitudes to risk and tolerance of uncertainty
FHEQ Level 6 – BU6017 Managing New Business Ventures. This module includes managing a new business venture in a team over 3 years within a business simulation package.
Knowledge and understanding developed: the factors which impact on the business models and effective management of business ventures; strategic concepts, themes and frameworks associated with new business venture creation; the tools and techniques associated with enabling new business venture activity
The remaining modules on the programme address the following areas of knowledge and understanding:
FHEQ Level 4
The entrepreneurial management and development of resources and operations (BU4011)
The development and operation of markets and the management of customer expectations (TM4001)
The sources, use and management of finance in enterprises (BU4002)
The application of economic theories to business (BU4006)
The diverse nature, purposes, structures, governance, operations, processes and management of organisations and people (BU4001)
FHEQ Level 5
The contemporary challenges and issues that face business owners and managers (BU5002)
Human resource management policy and practice (BU5003)
Project management techniques (BU5008)
Management decision making and operations management (BU5001)
FHQ Level 6
Options at level 6 allow students to develop further specialisation in the following knowledge areas:
The development of relevant, effective and appropriate strategies in start-up and established businesses (BU6002, BU6302)
The contemporary challenge of sustainable entrepreneurship (BU6019)
Marketing theory and practice (TM6002, TM6003, TM6005)
The strategic and international management of finance in enterprises (BU63030, BU6006)
Leadership and change management (BU6008) and managing employee performance (BU6007).
The following cognitive skills are developed in all the knowledge areas addressed by the modules of the programme:
Application of problem solving skills, knowledge and ideas to a range of situations.
Development of analysis, synthesis and critical thinking in a variety of contexts.
Analysis of relevant theories and concepts to determine their relevance to specific problems and situations
In addition, specific modules address cognitive skills associated with the development of entrepreneurial capacity:
FHEQ Level 4
Application of entrepreneurial theory, tools and techniques to develop potential business ideas (BU4012)
Reflective thinking: reflection on the student's own acquisition of entrepreneurial skills, identifying future plans and their learning needs as entrepreneurs (BU4012)
FHEQ Level 5
Use of creativity and innovation in the generation of new ideas (BU5050)
Critical reflection upon a period of work based activity, reflecting on their development of work-specific and transferrable skills utilising practitioner knowledge, theoretical ideas and/or professional standards/ guidelines (WB5101)
FHEQ Level 6
Application of tools and techniques associated with enabling new business venture activity (BU6017)
Critical reflection to assess own effectiveness as managers of new business ventures, personal development, future plans and learning needs (BU6017); awareness and questioning of own values and opinions relating to a number of ethical and social responsibility issues (BU6019).
FHEQ Level 4
Numerical skills applied to financial data (BU4002).
Working with others - group work tasks and activities (BU4001)
Critical reflection, self- awareness and openness to life-long learning opportunities (BU4012)
Creative and innovative responses to professional challenges (BU4012)
FHEQ Level 5
Working with others - group work tasks and activities (BU5050)
Problem Solving - experience developed of solving problems and decision making skills in the context of setting up and running a business (BU5050)
Critical reflection, self- awareness and openness to life-long learning opportunities (BU5050).
Effective project, time, self and people management towards securing professional outcomes (BU5008, BU5050)
Successful professional goal setting towards achievement (BU5008).
Information Literacy and Technology - use of information technology and an appreciation of its application in business management (all modules, proficiency in project management software developed in BU5008)
FHEQ Level 6
Quantitative skills such as data analysis and interpretation (BU6001).
Ability to engage in research into business and management issues by utilising relevant data and appropriate methodologies (BU6001).
Working with others - group work tasks and activities (BU6017).
Problem Solving - experience developed of solving problems and decision making skills in the context of running a business beyond start-up over a 3 year period (BU6017).
Critical reflection, self- awareness and openness to life-long learning opportunities (BU6017).
Effective and persuasive verbal and written communication skills are developed throughout the programme using a range of activities and assessment methods. In addition to academic essay writing, which is developed in most modules, the following communication forms are practiced and proficiency is developed:
FHEQ Level 4
Business pitch (BU4012)
Group presentation (BU4001)
Business proposal for investors (BU4012)
Critical reflection on own learning and aspirations (BU4012)
FHEQ Level 5
Group presentation of business proposal plus production of promotional business video (BU5050)
Production of a trade stand to communicate and sell a business at a trade fair (BU5050)
Individual presentation (BU5302)
Poster presentation (BU5011)
Critical reflection on work-based experience (WB5101)
Business report (BU5001)
FHEQ Level 6
Research proposal (BU6001)
Business dissertation (BU6001)
Poster presentation (BU6017)
Business report (BU6017)
This programme is designed to prepare and equip students to develop into creative, knowledgeable, entrepreneurial professionals with the ability to respond to the challenges faced by businesses in a fluctuating economic landscape. Learning related to the creating, recognising and exploiting of opportunities is at the core of this programme. This programme has the specific aim of making provision for programme graduates to launch themselves as successful management professionals who are equipped to become not only job hunters, but also job creators. The content comprehensively engages with the needs of current business thinking and operations being informed by the QAA's Benchmark Statement for Business and Management 2015, the National Occupational Standards for Management and Leadership and the Chartered Institute of Personnel and Development Core Management Standards. The delivery methodology is innovative, featuring business leaders' master classes, workshops, digital case studies, business simulation packages, experiential learning and pitching of business ideas. In addition, Chester Business School's extensive involvement in the delivery of creative entrepreneurship learning and innovative management training to organisations and practising managers has been utilised in the programme's design (e.g. consultation over module specific content, planned modes of delivery etc).
At Level 4 students will be introduced to the key concepts required to succeed in today's fluctuating business environment. Modules will present challenging concepts in connection with the entrepreneurial mindset, creative management processes and business planning. Addressing a range of issues through both a theoretical and practical lens, business management concerns from competition to sustainability, people management to team development competencies are studied. In addition to subject specific knowledge and skills, students will develop effective study and time management skills which are vital in learning to learn at undergraduate level.
At Level 5 students explore the relationship between functional areas and develop an appreciation of the context in which business leaders and managers operate. Key aspects of entrepreneurial behaviours, thought and action, such as opportunity harvesting, creating and exploiting opportunity, managing and working with others and how to make effective decisions, are developed in depth. This level culminates in a period of experiential learning in which learners are provided with an opportunity to apply knowledge, skills and understanding within a University verified organisation. The placement provides the opportunity for students to acquire and develop transferable skills and to gain an insight into the running of an organisation. Students devise their own learning targets and action plan prior to placement and are assessed through a critically reflective portfolio.
Level 6 of the programme presents students with the opportunity to interact with business leaders and owner managers in order to build an authentic overview and understanding of the challenges faced by businesses in today's economic climate. Students will develop insight into how organisations from different sectors are managed in response to various imperatives. Included in the learning at this level is the opportunity to set-up and run a new venture, providing a level of experiential learning that has traditionally been inaccessible in HE programmes. Core competencies in relation to creating and developing opportunities, business planning, business start-up, decision making, negotiation, people management and self management are just some of the skills that will be cultivated during final year learning activities. Students are able to specialise in specific aspects of entrepreneurial activity and management that are of particular interest. Specialisation is achieved by providing a range of option modules and the completion of an individual research project which focuses an appropriate management issue selected by the student.
120 credits at Level 4 entitles the student to a Certificate of Higher Education
240 credits at Level 5 entitles the student to a Diploma of Higher Education
360 credits at Level 6 entitles the student to a Bachelor’s degree
This programme is available to anyone capable of reaching the required entry standards. The typical applicant will have reached one of the following:
A minimum of 280 UCAS points from GCE A levels or equivalent. Typical offer is BCC/BBC.
GCSE grade C (or above) in Mathematics is also required.
Extended Diploma requirement is DMM.
BTEC Diploma requirement is D*D*.
Irish/Scottish Highers :
B in 4 subjects.
International Baccalaureate :
15 level 3 credits at Distinction and 15 level 3 credits at Merit
OCR National Extended Diploma: Merit 2
OCR Cambridge Technical Extended Diploma - DMM
OCR Cambridge Technical Diploma - D*D*
Maximum of 20 points accepted from GCE AS Levels. Welsh Baccalaureate (core) and General Studies A level will be recognised. Also a combination of A Levels and BTECs/OCRs will be accepted.
Applications from non standard candidates for direct entry from overseas at levels 5 and 6 will be considered on the basis of individual merit, matching prior experience to course requirements. Such entrants would receive appropriate support from the programme team to assist in their studies.
The QAA Subject Benchmarks Statement for Business and Management 2015 informs the design of this programme's content and outcomes.
This subject benchmark statement states that the purpose of business and management programmes is threefold:
increasing understanding of organisations, their management, the economy and the business environment
preparation for and development of a career in business and management
enhancement of a wide range of skills and attributes which equip graduates to become effective global citizens.
This programme addresses these three purposes with a particular emphasis on the development of understanding, career preparation and skill enhancement suitable for entrepreneurial activity in different types and a range of sizes and structures of organisation.
The 2015 Benchmarks Statement seeks to update the previous benchmark statement with a greater emphasis on a number of areas which this programme addresses very strongly:
student engagement in the learning process:
experiential learning approaches are employed in the core entrepreneurship modules (BU4012, BU5050, BU6017) at each level of this programme
self-directed learning and autonomy are fostered particularly in the research module at level 6 (BU6001)
the development of employability skills and attributes including entrepreneurship:
the core modules of this programme (BU4012, BU5050, BU6017) focus on the development of students as effective entrepreneurs
the award-winning Work-Based Learning module (WB5101) at level 5 is a key element of the programme focused on developing employability skills
the value of real world learning:
students have the opportunity to set up and run a live business at level 5 (BU5050)
students engage in a work placement for 5 weeks at level 5 (WB5101)
masterclasses from business people and industry experts form a key part of this programme
the nature of the global context:
the global context is addressed in this programme in the critical examination of globalisation (BU5002) and the exploration of the challenges of global citizenship in relation to sustainability issues (BU6019).
In seeking to prepare students for business, this programme matches the intentions of the QAA Subject Benchmarks Statement in its encouragement of positive and critical attitudes towards change and enterprise, so as to reflect the dynamism and vibrancy of the business environment.
Knowledge and understanding
This programme provides a broad, analytical and highly integrated study of business and management with a particular focus on entrepreneurship in a global environment.
As a result of their studies, students should be able to demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed. There is a particular emphasis upon understanding and responding to change and the consideration of the future of organisations and the external environment in which they operate. The interrelationships among and the interconnectedness between these areas are recognised to be very important within the overall student learning experience, and the core entrepreneurship modules of the programme (BU4012, BU5050, BU6017) in particular are structured to support students to develop and apply their understanding of these areas in an integrated way to the development and management of new business ventures.
Within the framework of these three main areas - organisations, external environment and management - it is expected that graduates of the programme will also be able to demonstrate knowledge and understanding in the following areas identified in the QAA Subject Benchmarks Statement (the relevant module codes are shown in brackets with optional modules shown in italics):
Markets: the development, access and operation of markets for resources, goods and services. (BU4012, BU4008, BU5050, BU5002, BU6017)
Marketing and sales: different approaches for segmentation, targeting, positioning, generating sales and the needfor innovation in product and service design. (TM4001, BU4012, BU5050, BU6017)
Customers: management of customer expectations, relationships and development of service excellence. (TM4001, BU5050, BU6017)
Finance: the sources, uses and management of finance; the use of accounting and other information systems for planning, control, decision making and managing financial risk.(BU4002, BU4012, BU5050, BU6017, BU6303)
People: leadership, management and development of people and organisations including the implications of the legal context (BU4001, BU5050, BU6017, BU6008)
Organisational behaviour: design, development of organisations, including cross-cultural issues, change, diversity and values. (BU4001, BU5302, BU6002, BU6302, BU6008)
Operations: the management of resources, the supply chain, procurement, logistics, outsourcing and quality systems.(BU5050, BU6017)
Information systems and business intelligence: the development, management, application and implementation of information systems and their impact upon organisations (BU6017)
Communications: the comprehension and use of relevant communication for application in business and management, including the use of digital tools.(BU4012, BU5050, BU6017)
Digital business: the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models. (BU4012, BU5050, BU6017)
Business policy and strategy: the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests and the use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives. (BU6017, BU6019,BU6002, BU6302, BU6303)
Business innovation and enterprise development: taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.(BU4012, BU5050, BU6017)
Social responsibility: the need for individuals and organisations to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues. (BU4012, BU5002, BU6019)
Skills and practice
The Global Entrepreneurship and Business Management degree is strongly related to practice and as such there will be a strong link between the development of mind-set, skills capacity and employability of graduates. As a result of their studies, students should be able to demonstrate a range of cognitive and intellectual skills together with techniques specific to business management and entrepreneurship and relevant personal and interpersonal skills. These include the skills identified in the QAA Subject Benchmark Statements. These skills are developed throughout the programme. However, modules in which there is a particular emphasis on their development are indicated below in brackets with optional modules shown in italics:
People management: to include communications, team building, leadership and motivating others.(BU5050, BU6017, BU6007)
Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions. (BU4001, BU5008, BU6017, BU6002, BU6302, BU6303)
Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making. (BU6001)
Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.(BU4012, BU5050, BU6017)
Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support and deliver successful outcomes. (BU4012, BU5050, BU6017)
Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena. (BU4002)
Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation and their use in generating business contacts. (BU4102, BU5050, BU6017)
Students on this programme will also gain opportunities to develop the following generic skills and attributes included in the QAA Subject Benchmarks Statement. These skills are developed throughout the programme. However modules in which there is a particular emphasis on their development are indicated below in brackets with optional modules shown in italics:
Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence. (BU5050, WB5101)
Ability to work with people from a range of cultures.(group work in e.g. BU4001, BU5050, BU6017, BU6019)
Articulating and effectively explaining information.(BU4012, BU4001, BU5050, BU6017)
Building and maintaining relationships. (group work in e.g. BU4001, TM4207, BU5050, BU6017, BU6019)
Communication and listening including the ability to produce clear, structured business communications in a variety of media. (BU4012, BU5050, BU5002, BU6017, BU6019, BU6008)
Emotional intelligence and empathy.(BU4012, TM4027)
Conceptual and critical thinking, analysis, synthesis and evaluation.(all level 6 modules)
Self-management: a readiness to accept responsibility and flexibility to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.(BU4012, BU5050, WB5101, BU6017)
Self reflection: self-analysis and an awareness/ sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development. (BU4012, BU5050, WB5101, BU6017).
The methods of learning and teaching are geared to progression and integration through the levels of the programme. The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning. The major forms of teaching methods will be lectures, seminars, master classes, digital case studies, experiential learning, business simulation packages and workshops. Other methodologies will be employed as appropriate. These may include; field trips, visits, directed reading, interactive learning via the University computer network, case study analysis, individual research, group learning activities, reflective log/portfolio (e.g. utilising student progress files in relation to personal development planning) and presentations. Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas.
This programme seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of transferable skills. This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.
The assessment strategy for this degree will serve three purposes:
To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied within a relevant management context;
To provide the vehicle for modular integration within a management context;
To promote the translation of teaching into learning, which will assist students in the achievement of academic goals and imbue them with skills and attitudes which will assist in life-long learning.
Assessment will follow the university model of a 4,000 word equivalency per module. Typically each module will be summatively assessed by two assessments, with formative assessment also employed throughout. Student assessment will employ rigorous, objective testing to ensure that learning outcomes are met.
Assessment tasks will grow in sophistication and complexity as a student progresses on the programme. For example:
at Level Four a student may be asked to outline, describe, discuss, compare, and demonstrate;
at Level Five a student may be asked to apply, analyse, differentiate, create/ design;
at Level Six a student may be asked to critique, synthesise, appraise, formulate.
However, it is expected that students will begin to use and develop critical skills from the beginning of the programme.
Students will be assessed in a number of ways, including essays, industry-related reports, business pitches, group and individual presentations, poster displays, assessed seminars, reflective reports and examinations.
The departmental assessment strategy has been created in accordance to the University's Teaching, Learning & Assessment strategy.
Students completing the BA Business Management and Entrepreneurship Single Honours programme should meet the QAA's Benchmark document's standards on knowledge and understanding, skills and the assessment strategies. The outcome of Level 6 should be a creative, flexible, skilled graduate student who has developed the skills, awareness and mindset to find, create and develop business opportunities. The graduate will be equipped not simply to appeal to and meet the needs of prospective employers, but to respond to and model opportunities for job and new venture creation. In addition the graduate will have amassed valuable life skills such as self-awareness, creative problem solving, and autonomy, which could be applied in a wide variety of circumstances and contexts that they will invariably face. They will have been instilled with a positive attitude towards critical reflection and emotional intelligence, and they will possess an openness towards seeking out life-long learning opportunities, which may be translated into the pursuit of professional qualifications.
Consistent with the University's commitment to widen access and participation, the Department has a flexible admissions policy, and encourages applications from mature students and from groups normally under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject.
The Department has considerable experience in successfully addressing the practical and learning needs of a wide range of students. This includes mature students, those entering education with a non-standard academic background and those with a wide range of disabilities. Equality and diversity issues are embedded and addressed in all departmental modules.
Students studying on the programme will benefit from the business experience of staff within the Department. For example, extensive experience in setting up and managing businesses as well as delivering entrepreneurship learning in a number of institutions and business settings, leadership and management training and education for organisations and practising managers at undergraduate and postgraduate level will continue to inform the curriculum. Staff are also engaged actively in research relating to the development of entrepreneurial resilience and the use of experiential learning to develop entrepreneurial capacity. This research has been utilised, and will continue to be utilised, in the design and delivery of this programme.
The delivery of this programme is enhanced by links with Young Enterprise, international businesses such as Santander and John Lewis Partnership, local small businesses and social enterprises, Chambers of Commerce in the Wirral and in Chester and Warrington and local County Councils. These links provide speakers for master classes, opportunities to participate in enterprise competitions and additional support and guidance for students on this programme. The Chester University Enterprise Society, established and run by students on this programme, also provides entrepreneurial opportunities and support for students.
The Department is a member of the Association of Business Schools and the European Foundation for Management Development.
Every student on this programme is assigned a Personal Academic Tutor to provide guidance and support during their studies.
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