Tourism Management with Placement Year BA (Hons) (Single Honours)
2014 - 2015
Bachelor of Arts (Single Honours)
Tourism Management with Placement Year
Tourism Management with Placement Year
University of Chester
University of Chester
Undergraduate Modular Programme
Classroom / Laboratory,
Annual - September
Business and Management
Marketing, HRM and Events Management
Hospitality, Leisure, Sport and Tourism
Marketing, Tourism & Events Management
Friday 1st January 2010
To provide an in-depth, analytical and integrated study of tourism management.
To provide a programme of study, which offers students a strong grounding in the disciplines, and methodologies of tourism management with a particular emphasis on sustainability for destinations and organisations. The programme is designed to stimulate a critical awareness of the factors associated with the changing focus of contemporary tourism management practice.
To enable all students to develop a management centred approach, within an academic context that is relevant to a wide range of organisations and industries.
To provide students with a relatively flexible pathway that allows a basis from which to identify, develop, scrutinise and challenge a comprehensive range of tourism management models, frameworks and theories, and to apply them to actual situations in the internal and external working environments.
To enable students to develop and use a range of generic (transferable), cognitive, intellectual, personal and interpersonal skills required for effective undergraduate study and future vocational needs.
To provide an appropriate base for access to further study or professional qualifications by encouraging the knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development .
To provide a coherent programme of study which will prepare students for post-University employment and careers
To develop an awareness of global tourism issues through an international experience
To enable students to participate in a paid, placement year through which they can apply and further develop the theoretical knowledge gained on the Tourism Management programme.
Knowledge and Understanding
a critical understanding of the development of knowledge in Tourism Management;
an understanding of the need for both a multi-disciplinary and inter-disciplinary approach to study, drawing, as appropriate, from service, research and professional contexts;
understanding of the subject through both academic and professional reflective practice;
demonstration of research and problem-solving abilities by critically understanding methods of acquiring, interpreting and analysing information appropriate to thestudyof Tourism Management;
an understanding and critical awareness of, the moral, ethical, environmental and legal issues which underpin best practice.
Thinking or Cognitive Skills
researched and assessed subject specific facts, theories, paradigms, principles and concepts;
critically assessed and evaluated evidence;critically interpret data and text;
described and analysed information;
applied knowledge to the solution of familiar and unfamiliar problems;
developedreasoned arguments and challenged assumptions;
taken responsibility for their own learning and continuing professional development.
planned, designed and executed practical activities using appropriate techniques and procedures;
undertaken fieldwork with due regard for safety and risk assessment;
planned, designed, executed and communicated a sustained piece of independent intellectual work using appropriate media;
recognised and responded to moral, ethical and safety issues which directly pertain to the subject domain including relevant legislation and professional codes of conduct.
Application of Number
Information Literacy and Technology
Improving own learning and performance
Working with others
Communication - oral and in writing, using a range of media which are widely used in business, for example, the preparation and presentation of business reports;
Application of Number - using appropriate quantitative and qualitative skills including identifying, formulating and solving business problems, including data analysis, interpretation and extrapolation;
Information Literacy and Technology - use of appropriate information and communication technology in achieving the above outcomes;
Improving own learning and performance - including self awareness, independence, the skills of reflective, adaptive and collaborative learning;
Working with others - leadership, team building, project management skills, plus effective listening, negotiating, persuasion and presentation;
Problem solving - the ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations and tasks/problems.
Transferable Professional Skills
This programme encompasses a wide range of skills for the workplace and addresses them from the perspective of the employer. These are skills evidenced by employers as being of value to them and which they seek when recruiting. In addition students will undertake:
Use of information technology and an appreciation of its application in management and business.
Application of number (eg research methods and finance).
Working with others (eg group work tasks and activities).
Communication and presentation skills, both written and verbal
Lifelong learning skills and continuous personal and professional development.
Effective time management skills.
Construction of consistent and sustained argument
Managing and developing self
Research, evaluation and synthesis of information
Managing tasks and solving problems
Numeracy, technology and creativity
The programme is designed to prepare students to become competent and knowledgeable tourism management professionals. It aims to provide students with the knowledge, skills and understanding to successfully embark upon a management career in the tourism, or other associated industries. The QAA’s Benchmark Statement for Hospitality, Leisure, Sport and Tourism has informed its content and structure as has the Business and Management statement.
The structure of the Single Honours in Tourism Management with Placement Year presents a coherent programme within each level. This coherence is reinforced by progression between levels and within disciplines allowing the development of thematic strands between levels.
The programme has been designed to reflect the changing nature of tourism management, offering a dynamic and contemporary programme of study to enable the student to reconcile the traditional theories of tourism management with new thinking. Students study tourism organisations and tourism destinations along with the core management subjects. Sustainability and the global nature of tourism are at the core of the programme, with an emphasis on linking the sustainability of organisations to destination sustainability.
At level 4, students will develop an understanding of key tourism and management concepts and the tourism and management functions that are required to operate in the modern business environment. Modules such as Managing Service Organisations and their Resources, Marketing for the Visitor Economy and Managing Customer Service will have a tourism context where appropriate. There will be an emphasis on experiencing the tourism industry both at academic and practical levels. In line with the QAA Framework for Higher Education Qualifications, Level 4 modules are designed to provide students with a sound knowledge of the basic concepts of tourism management, with opportunities to take different approaches to solving problems, to demonstrate accurate communication, and to develop qualities needed for employment requiring the exercise of some personal responsibility. In addition to a range of tourism and management modules designed to provide a theoretical underpinning, students will also have the opportunity to experience the tourism industry through visits, guest speakers, and practical activities.
At Level 5, students will explore the relationships and the contexts in which tourism operates. The module Sustainable Tourism in Practice is a link between the study of destinations and organisations and is designed to develop the student's holistic view of the industry. Key aspects of tourism destination planning and management in a sustainable context will be developed. Marketing Planning in Action will develop the marketing principles studies at Level 4 and will where possible will be contextualised in tourism. Level 5 culminates in a period of Work Based Learning in which students will have the opportunity to transfer acquired skills, knowledge and understanding.
After completion of Level 5 students have the opportunity to take a placement year through the module TM 5000 or through WB 5008 The Study Abroad Experience, further developing the vocational, practical and experiential aspects of the taught modules from that level.
For TM 5000, students will be placed in a range of organisations, and engaged in management activities. This is viewed as an extremely valuable activity, providing students with excellent opportunities to apply theory to practice, learn practical skills, network, enhance employment and careers prospects, and to further develop their understanding of theoretical input on return to the classroom.
Students also have the opportunity to do WB 5008 the Study Abroad Experience. This study abroad module offers a complementary study opportunity for students in addition to their University of Chester degree. It is an excellent opportunity to learn about the culture of another country whilst following an academic study programme that complements their home-based programme of study.
Students may undertake WB5007 International Exchange as a replacement year of level 5. The replacement International Exchange module (WB5007) provides an opportunity to replace their second year of study by studying at a different University in an overseas country. It is important that the content of the modules offered by the overseas University match those that would have been studied during the student's second year at the University of Chester.
This programme will offer the student the opportunity to add additional modules/courses/subjects to their Chester degree, and be compatible with the student's overall degree profile. Students will already have completed all the criteria for progression onto Level 6 of the student's programme prior to embarking on WB 5008. The composition of a negotiated programme will be determined by the student's subject department(s); the International Tutor will monitor and formalize the process in a written Learning Agreement.
At Level 6, students will develop an understanding of how organisations and destinations undertake tourism management at a strategic level. Contemporary issues and the continued theme of sustainability form an important part of study at Level 6. Contemporary Issues in Tourism enables the students to graduate from the programme with up-to-date and relevant industry knowledge. Students will also complete a dissertation as a major piece of autonomous work, which requires them to focus on an appropriate tourism management issue. Students will also have the opportunity to choose a tourism, management or marketing related option in level 6. The Level 6 modules will enable students to demonstrate that they have developed an understanding of the complex and contemporary body of knowledge relating to tourism management, have developed analytical techniques and problem-solving skills that can be applied in many types of employment, and will be able to evaluate evidence, arguments and assumptions, to reach sound judgements, and to communicate effectively. Students graduating with a Tourism Management Single Honours degree will be able to demonstrate that they have the qualities needed for managers employed in situations requiring the exercise of personal responsibility, and decision-making in complex and unpredictable circumstances.
All options will only run when sufficient numbers have signed up for the modules
Applications to the programme are to be made through UCAS Route A.
Entry requirements are:
A minimum of 240 UCAS points, of which 200 points must be obtained from GCE and/or VCE A Levels (12 or 6 unit awards), including a grade C in one subject. The remaining points may be achieved from GCE and/or VCE A/AS Levels, VCE double award, or Level 3 Key Skills certification;
BTEC National Diploma/Certificate: merit profile;
Irish Highers/Scottish Highers: B in 4 subjects;
International Baccalaureate: 30 points;
European Baccalaureate: a minimum of 70%;
QAA approved Access course, Open College Units of Open University Credits.
Applicants will not be required to attend an interview.
The design of this programme has been informed by the Unit 25 benchmark statements for Hospitality, Leisure, Sport and Tourism, 2000. These statements are in the process of review but the updated version has not yet been published. These statements include generic comment relevant to all subjects subsumed within unit 25, as well as specific statements relating to each of Hospitality, Leisure, Sport and Tourism programmes.
Tourism Knowledge and Understanding.
The potential contributions of disciplines that help to explain the nature and development of tourism. TM4004
Theories and concepts which are used to understand tourism. TM4004
The definitions, nature and operations of tourism. TM4004
The domestic and international nature and dimensions of tourism. TM4004
Utilise a range of source material in investigating tourism. TM4004, TM4006, TM5009, WB 5004
The dynamic nature of tourism in modern societies. TM4006, TM6007
The inter-cultural dimensions of tourism. TM4004, TM5004, TM6008, WB 5007, WB 5008, WB 5004
The products, structure of and interactions in the tourism industry.
The structure, operation and organisation of the public, private and not-for-profit sectors and their activities.
The factors that influence the development of organisations operating in tourism. TM4006
Relations between consumers and tourism and the providers of tourism services. TM4010, TM4004, TM5005, TM6006
The role of tourism in the communities and environments that it affects WB 5004
The relationship between tourism and the communities and the environments in which it takes place. TM4004, TM5004, TM6008, WB 5004
The contribution and impacts of tourism in social, economic, environmental, political, cultural and other terms. TM4004, TM5004, TM6008, WB 5004
The approaches to managing the development of tourism through concepts of policy and planning. TM4004, TM5004, TM6008
Appreciate the ethical issues associated with the operation and development of tourism. TM5005, WB 5004
The nature and characteristics of tourists.
The patterns and characteristics of tourism demand and the influences on such demand TM4004, TM5004
The ways in which tourists behave at destinations. TM4004, TM4006, TM5004, TM6008, WB 5004, WB 5008
The cultural significance of tourism for tourists and their societies. TM4004, TM4006, TM5004, TM6008, WB 5004
The methods of learning and teaching are geared to progression and integration through the levels of the programme. The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning. The major forms of teaching methods will be lectures, seminars and workshops. Other methodologies will be employed as appropriate. These may include; field trips, visits, directed reading, interactive learning via the University computer network, case study analysis, individual research, group learning activities, reflective log/portfolio (e.g. utilising student progress files in relation to personal development planning) and presentations. Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas.
The Department seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of key/transferable skills. This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.
The assessment strategy for this degree will serve three purposes:
To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied within a relevant tourism management context;
To provide the vehicle for modular integration within a tourism management context;
To promote teaching and learning, which will assist students in the achievement of academic goals and imbue them with skills and attitudes which will assist in life-long learning.
Assessment will follow the university model of a 4,000 word equivalency per module. Each module will be summatively assessed by a minimum of two assessments, with formative assessment also employed throughout. Student assessment will employ rigorous, objective testing to ensure that learning outcomes are met.
Assessment tasks will grow in sophistication and complexity as a student progresses on the programme. For example:
at Level 4 a student may be asked to describe, discuss, compare, and outline;
at Level 5 a student may be asked to evaluate, analyse, justify, and differentiate;
at Level 6 a student may be asked to criticise, synthesise, appraise, formulate.
However, it is expected that students will begin to use and develop critical skills from the beginning of the programme.
Students will be assessed in a number of ways, including essays, industry-related reports, presentations, poster displays and presentations, assessed seminars, reflective reports, examinations.
The departmental assessment strategy has been created with respect to the University's Teaching, Learning & Assessment strategy.
The tourism industry in the U.K. is flourishing and the management of tourism has become increasingly important within many sectors, including hospitality, attractions, accommodation, tour operators and transport. Publicity and media coverage of high profile issues such as 9/11 and Foot and Mouth at both national and international level has brought the industry to the forefront.
The industry is, therefore, in continuous need of managers with graduate status and as such offers varied, challenging and rewarding careers for enthusiastic and committed managers. These skills are also valuable for any organisation involved in tourism, whether small or large scale. It is anticipated that the programme will contribute to the University’s employability strategy by producing students with sound and well-articulated skills for the workplace and supplying suitably prepared graduates to meet the needs of the local, regional and national economy. This is particularly significant in the light of recent government reports emphasising vocationalism in higher education. The curriculum, through carefully planned modules, will respond to the needs of individual students seeking rewarding employment as well as employers seeking to employ graduates with relevant, generic, transferable and specialist skills.
In accordance with the QAA Framework for Higher Education Qualifications descriptor, typical holders of the BA Single Honours Tourism Management would be able to:
apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects; critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem; communicate information, ideas, problems, and solutions to both specialist and non-specialist audiences;
display qualities and transferable skills necessary for employment requiring:
the exercise of initiative and personal responsibility;
decision-making in complex and unpredictable contexts; and
the learning ability needed to undertake appropriate further training of a professional or equivalent nature.
Consistent with the University’s commitment to widen access and participation, the Department has a flexible admissions policy, and encourages applications from mature students and from groups normally under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject.
The Department has considerable experience in successfully addressing the practical and learning needs of a wide range of students. This includes mature students, those entering education with a non-standard academic background and those with a wide range of disabilities.
Equality and diversity issues are embedded and addressed in all departmental modules. Specifically, those modules preparing students for work in the tourism industry deal with diversity and equality issues in relation to the management of tourism.
Students will benefit from a number of key visits to local, national and international tourism organisations and destinations. The department has very strong links with numerous employer organisations, local authorities and particularly the sub-regional tourism board Marketing Cheshire. These organisations are utilised in a number of ways ranging from guest speakers, placement & research opportunities for students and site visits. The department is also a member of the Association of Business Schools and the European Foundation for Management Development.
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