University of Chester

Programme Specification
Tourism Management BA (Hons) (Single Honours)
2014 - 2015

Bachelor of Arts (Single Honours)

Tourism Management

Tourism Management

University of Chester

University of Chester

Chester Campus


Undergraduate Modular Programme

Full-time and Part-time

Classroom / Laboratory,

3 years

7 Years

Annual - September




17a. Faculty

17b. Department

Business and Management Marketing, HRM and Events Management

Hospitality, Leisure, Sport and Tourism

Marketing, Tourism & Events Management

Friday 1st January 2010

To provide an in-depth, analytical and integrated study of tourism management.

To provide a programme of study, which offers students a strong grounding in the disciplines, and methodologies of tourism management with a particular emphasis on sustainability for destinations and organisations.The programme is designed to stimulate a critical awareness of the factors associated with the changing focus of contemporary tourism management practice.

To enable all students to develop a management centred approach, within an academic context that is relevant to a wide range of organisations and industries.

To provide students with a relatively flexible pathway that allows a basis from which to identify, develop, scrutinise and challenge a comprehensive range of tourism management models, frameworks and theories, and to apply them to actual situations in the internal and external working environments.

To enable students to develop and use a range of generic (transferable), cognitive, intellectual, personal and interpersonal skills required for effective undergraduate study and future vocational needs.

To provide an appropriate base for access to further study or professional qualifications by encouraging the knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development .

To provide a coherent programme of study which will prepare students for post-University employment and careers.

Knowledge and Understanding

  • a critical understanding of the development of knowledge in tourism;
  • an understanding of the need for both a multi-disciplinary and inter-disciplinary approach to study, drawing, as appropriate, from service, research and professional contexts;
  • understanding of the subject through both academic and professional reflective practice;
  • demonstration of research and problem-solving abilities by critically understanding methods of acquiring, interpreting and analysing information appropriate to thestudyof tourism;
  • an understanding and critical awareness of, the moral, ethical, environmental and legal issues which underpin best practice.

Thinking or Cognitive Skills
  • researched and assessed subject specific facts, theories, paradigms, principles and concepts;
  • critically assessed and evaluated evidence; critically interpret data and text;
  • described and analysed information;
  • applied knowledge to the solution of familiar and unfamiliar problems;
  • developedreasoned arguments and challenged assumptions;
  • taken responsibility for their own learning and continuing professional development.

Practical Skills
  • planned, designed and executed practical activities using appropriate techniques and procedures;
  • undertaken fieldwork with due regard for safety and risk assessment;
  • planned, designed, executed and communicated a sustained piece of independent intellectual work using appropriate media;
  • recognised and responded to moral, ethical and safety issues which directly pertain to the subject domain including relevant legislation and professional codes of conduct.

Key Skills
  • Communication
  • Application of Number
  • Information Literacy and Technology
  • Improving own learning and performance
  • Working with others
  • Problem solving

Transferable Professional Skills
This programme encompasses a wide range of skills for the workplace and addresses them from the perspective of the employer. These are skills evidenced by employers as being of value to them and which they seek when recruiting. In addition students will undertake:
  • Use of information technology and an appreciation of its application in management and business.
  • Application of number (eg research methods and finance).
  • Working with others (eg group work tasks and activities).
  • Communication and presentation skills, both written and verbal
  • Lifelong learning skills and continuous personal and professional development.
  • Effective time management skills.
  • Construction of consistent and sustained argument
  • Managing and developing self
  • Research, evaluation and synthesis of information
  • Managing tasks and solving problems
  • Numeracy, technology and creativity

The programme is designed to prepare students to become competent and knowledgeable tourism management professionals. It aims to provide students with the knowledge, skills and understanding to successfully embark upon a management career in the tourism, or other associated industries.  The QAA’s Benchmark Statement for Hospitality, Leisure, Sport and Tourism has informed its content and structure as has the Business and Management statement.

The structure of the Single Honours in Tourism Management presents a coherent programme within each level.  This coherence is reinforced by progression between levels and within disciplines allowing the development of thematic strands between levels.

The programme has been designed to reflect the changing nature of tourism management, offering a dynamic and contemporary programme of study to enable the student to reconcile the traditional theories of tourism management with new thinking. Students study tourism organisations and tourism destinations along with the core management subjects. Sustainability and the global nature of tourism are at the core of the programme, with an emphasis on linking the sustainability of organisations to destination sustainability.

At level 4, students will develop an understanding of key tourism and management concepts and the tourism and management functions that are required to operate in the modern business environment. Modules such as Managing Service Organisations and their Resources, Marketing for the Visitor Economy and Managing Customer Service will have a tourism context where appropriate. There will be an emphasis on experiencing the tourism industry both at academic and practical levels. In line with the QAA Framework for Higher Education Qualifications, Level 4 modules are designed to provide students with a sound knowledge of the basic concepts of tourism management, with opportunities to take different approaches to solving problems, to demonstrate accurate communication, and to develop qualities needed for employment requiring the exercise of some personal responsibility.  In addition to a range of tourism and management modules designed to provide a theoretical underpinning, students will also have the opportunity to experience the tourism industry through visits, guest speakers, and practical activities.

At Level 5, students will explore the relationships and the contexts in which tourism operates. The module Sustainable Tourism in Practice is a link between the study of destinations and organisations and is designed to develop the student's holistic view of the industry. Key aspects of tourism destination planning and management in a sustainable context will be developed. Researching the Visitor Economy will develop students' marketing research and research methods skills. Level 5 culminates in a period of experiential learing in which students will have the opportunity to transfer acquired skills, knowledge and understanding, potentially in a tourism environment.

Students also have the opportunity to do WB 5008 The Study Abroad Experience. This study abroad module offers a complementary study opportunity for students in addition to their University of Chester degree. It is an excellent opportunity to learn about the culture of another country whilst following an academic study programme that complements their home-based programme of study. Students will already have completed all the criteria for progression onto Level 6 of this programme prior to embarking on WB 5008. The composition of a negotiated programme will be determined by the student's subject department(s); the International Tutor will monitor and formalize the process in a written Learning Agreement.

Students may undertake WB5007 International Exchange as a replacement year of level 5. The replacement International Exchange module (WB5007) provides an opportunity to replace their second year of study by studying at a different University in an overseas country. It is important that the content of the modules offered by the overseas University match those that would have been studied during  the student's second year at the University of Chester.

At Level 6, students will develop an understanding of how organisations and destinations undertake tourism management at a strategic level. Contemporary issues and the continued theme of sustainability form an important part of study at Level 6. Contemporary Issues in Tourism enables the students to graduate from the programme with up-to-date and relevant industry knowledge. Students will also complete a dissertation as a major piece of autonomous work, which requires them to focus on an appropriate tourism management issue. Students will also have the opportunity to choose a tourism, management or marketing related option in level 6.  The Level 6 modules will enable students to demonstrate that they have developed an understanding of the complex and contemporary body of knowledge relating to tourism management, have developed analytical techniques and problem-solving skills that can be applied in many types of employment, and will be able to evaluate evidence, arguments and assumptions, to reach sound judgements, and to communicate effectively.  Students graduating with a Tourism Management Single Honours degree will be able to demonstrate that they have the qualities needed for managers employed in situations requiring the exercise of personal responsibility, and decision-making in complex and unpredictable circumstances.

All options will only run when sufficient numbers have signed up for the modules

Mod-Code Level Title Credit Single
TM4002 4 Managing Service Organisations and their Resources 20 Comp
TM4003 4 Managing Customer Service 20 Comp
TM4004 4 Tourism Concepts 20 Comp
TM4005 4 Introduction to Events Management 20 Comp
TM4006 4 Experiencing the Tourism Industry 20 Comp
TM4020 4 Marketing for Tourism and Events 20 Comp
BU5002 5 Contemporary Issues in Business and Management 20 Optional
BU5003 5 Human Resource Management 20 Optional
TM5001 5 Marketing Planning in Action 20 Optional
TM5002 5 Buyer Behaviour 20 Optional
TM5004 5 Destination Planning and Management 20 Comp
TM5005 5 Sustainable Tourism in Practice 20 Comp
TM5009 5 Researching the Visitor Economy 20 Comp
TM5017 5 Sports and Cultural Events 20 Optional
WB5004 5 Learning in the Wider World 20 Optional
WB5007 5 International Exchange Module – Full academic year 120 Optional
WB5101 5 Enhancing your Employability through Work Based Learning 20 Optional
BU6001 6 Business Dissertation 40 Comp
BU6004 6 Retail Management 20 Optional
BU6005 6 Law for Managers 20 Optional
BU6007 6 Managing Employee Performance 20 Optional
BU6008 6 Leadership and Change Management 20 Optional
BU6017 6 Managing New Business Ventures 20 Optional
TM6003 6 International & Global Marketing 20 Optional
TM6004 6 Marketing Communications 20 Optional
TM6005 6 Direct Marketing 20 Optional
TM6006 6 Strategic Management for Tourism & Events 20 Comp
TM6007 6 Contemporary Issues in Tourism 20 Comp
TM6008 6 Tourism Impacts and Planning 20 Comp

Level 4: 120 Credits
Level 5: 120 Credits
Level 6: 120 Credits
Total: 360 Credits

Applications to the programme are to be made through UCAS Route A.

Entry requirements are:

  • A minimum of 240 UCAS points, of which 200 points must be obtained from GCE and/or VCE A Levels (12 or 6 unit awards), including a grade C in one subject. The remaining points may be achieved from GCE and/or VCE A/AS Levels, VCE double award, or Level 3 Key Skills certification;
  • BTEC National Diploma/Certificate: merit profile;
  • Irish Highers/Scottish Highers: B in 4 subjects;
  • International Baccalaureate: 30 points;
  • European Baccalaureate: a minimum of 70%;
  • QAA approved Access course, Open College Units of Open University Credits.

Applicants will not be required to attend an interview.

The design of this programme has been informed by the Unit 25 benchmark statements for Hospitality, Leisure, Sport and Tourism, 2008.  These statements include generic comment relevant to all subjects subsumed within unit 25, as well as specific statements relating to each of Hospitality, Leisure, Sport and Tourism programmes.

 Tourism Knowledge and Understanding.      

An honours graduate in tourism will be able to demonstrate an understanding of the concepts and characteristics of tourism as an area of academic and applied study, including being able to:

Understand and appreciate the potential contributions of disciplines that help to explain the nature and development of tourism. TM4004

Explain and challenge theories and concepts which are used to understand tourism. TM4004, TM4006

Explain and challenge the definitions, nature and operations of tourism. TM4004, TM4006

Demonstrate an understanding of the domestic and international nature and dimensions of tourism. TM4004, TM5005, TM6008

Utilise a range of source material in investigating tourism TM4004, TM5004, TM5005, TM5009, TM6006, TM6007

Demonstrate an awareness of the dynamic nature of tourism in modern societies. TM4006, TM6006, TM6007

Understand the intercultural dimensions of tourism.TM4004, TM5004, TM6008

 The nature and characteristics of tourists.    

 An honours graduate in tourism will be able to demonstrate understanding of the nature and characteristics of tourists and, in particular:

Be able to explain the patterns and characteristics of tourism demand and the influences on such demand. TM4004, TM5004

Have an understanding of the ways in which tourists behave at destinations. TM4004, TM4006, TM5004, TM6008

Understand the cultural significance of tourism for tourists and societies.TM4004, TM4006, TM5004, TM6008

 The products, structure of and interactions in the tourism industry. 

An honours graduate in tourism will be able to demonstrate an understanding of the products, structure of and interactions in the tourism industry, including being able to:

Demonstrate an understanding of the structure, operation and organisation of the public, private and not-for-profit sectors and their activities. TM4004, TM4006

Evaluate the factors that influence the development of organisations operatingin tourism. TM4004, TM4006, TM5004, TM6006

Analyse relations between consumers of tourism and the providers of tourism services.TM4010, TM4004, TM5005, TM6006 

The role of tourism in the communities and environments that it affects.   

An honours graduate in tourism will be able to demonstrate an understanding of the relationships between tourism and the communities and environments in which it takes place, in particular:

Being able to evaluate the contribution and impacts of tourism in social, economic, environmental, political, cultural and other terms. TM4004, TM5004, TM6008

Having an understanding of, and being able to evaluate, the approaches to managing the development of tourism through concepts of policy and planning. TM4004, TM5004, TM5005, TM6007, TM6008

Appreciating the ethical issues associated with the operation and development of tourism. TM5005

Having an understanding of the issues and principles of sustainability and social responsibility in the context of tourism.TM4004, TM5005, TM6007

The methods of learning and teaching are geared to progression and integration through the levels of the programme.  The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning.  The major forms of teaching methods will be lectures, seminars and workshops.  Other methodologies will be employed as appropriate.  These may include; field trips, visits, directed reading, interactive learning via the University computer network, case study analysis, individual research, group learning activities, reflective log/portfolio (e.g. utilising student progress files in relation to personal development planning) and presentations.  Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas. 

The Department seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of key/transferable skills.  This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.

The assessment strategy for this degree will serve three purposes:
  • To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied within a relevant tourism management context;
  • To provide the vehicle for modular integration within a tourism management context;
  • To promote teaching and learning, which will assist students in the achievement of academic goals and imbue them with skills and attitudes which will assist in life-long learning.
Assessment will follow the university model of a 4,000 word equivalency per module.  Each module will be summatively assessed by a minimum of two assessments, with formative assessment also employed throughout.  Student assessment will employ rigorous, objective testing to ensure that learning outcomes are met.

Assessment tasks will grow in sophistication and complexity as a student progresses on the programme.  For example:

  • at Level 4 a student may be asked to describe, discuss, compare, and outline;
  • at Level 5 a student may be asked to evaluate, analyse, justify, and differentiate; 
  • at Level 6 a student may be asked to criticise, synthesise, appraise and formulate.
However, it is expected that students will begin to use and develop critical skills from the beginning of the programme.

Students will be assessed in a number of ways, including essays, industry-related reports, presentations, poster displays and presentations, assessed seminars, reflective reports, examinations. 

The departmental assessment strategy has been created in accordance to the University's Teaching, Learning & Assessment strategy.

The tourism industry in the U.K. is flourishing and the management of tourism has become increasingly important within many sectors, including hospitality, attractions, accommodation, tour operators and transport.  Publicity and media coverage of high profile issues such as 9/11 and Foot and Mouth  at both national and international level has brought the industry to the forefront.

The industry is, therefore, in continuous need of managers with graduate status and as such offers varied, challenging and rewarding careers for enthusiastic and committed managers.  These skills are also valuable for any organisation involved in tourism, whether small or large scale.  It is anticipated that the programme will contribute to the University’s employability strategy by producing students with sound and well-articulated skills for the workplace and supplying suitably prepared graduates to meet the needs of the local, regional and national economy.  This is particularly significant in the light of recent government reports emphasising vocationalism in higher education.  The curriculum, through carefully planned modules, will respond to the needs of individual students seeking rewarding employment as well as employers seeking to employ graduates with relevant, generic, transferable and specialist skills.  

In accordance with the QAA Framework for Higher Education Qualifications descriptor, typical holders of the BA Single Honours Tourism Management would be able to:

apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects; critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem; communicate information, ideas, problems, and solutions to both specialist and non-specialist audiences;

display qualities and transferable skills necessary for employment requiring:

  • the exercise of initiative and personal responsibility;
  • decision-making in complex and unpredictable contexts; and
  • the learning ability needed to undertake appropriate further training of a professional or equivalent nature.  

Consistent with the University’s commitment to widen access and participation, the Department has a flexible admissions policy, and encourages applications from mature students and from groups normally under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject.

The Department has considerable experience in successfully addressing the practical and learning needs of a wide range of students.  This includes mature students, those entering education with a non-standard academic background and those with a wide range of disabilities. 

Equality and diversity issues are embedded and addressed in all departmental modules.  Specifically, those modules preparing students for work in the tourism industry deal with diversity and equality issues in relation to the management of tourism.   

Students will benefit from a number of key visits to local, national and international tourism organisations and destinations. The department has very strong links with numerous employer organisations, local authorities and particularly the sub-regional tourism board Marketing Cheshire. These organisations are utilised in a number of ways ranging from guest speakers, placement & research opportunities for students and site visits. The department is also a member of the Association of Business Schools and the European Foundation for Management Development.

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