Sport Management MSc
2017 - 2018
Master of Science
University of Chester
University of Chester
Full-time and Part-time
Classroom / Laboratory,
1 year full-time and 2 years part-time
Biannual - February - September
Business and Management
Warrington School of Management
QAA's benchmarking statements for Master's awards in business and management (2015) have been used as point of reference. No definitive post-graduate subject benchmarks exist for Sport. Therefore, in association with those for business & management, the programme has been aligned to the 2008 benchmark statements for undergraduate degrees in Hospitality, Leisure, Sport and Tourism (Sports Studies sections) and the QAA framework for higher education qualification level 7 benchmarks to identify generic characteristics.
Faculty of Business and Management Module Assessment Board Assessment Board
Friday 4th November 2016
The MSc is designed to reflect the expectation that candidates joining the award will have suitable understanding of the area. A key educational aim will be to further develop this knowledge and expertise and augment it with broader, business based leadership and management knowledge and skills. This has been a theme which has been supported by research for many years (for example see Kleinman, 2003) and reflects a broader professional practice based recognition that for those people who wish to progress a management career within a technical field or environment, ‘on the job’ leadership and managerial experience gained is insufficient to support their effectiveness and specific management education is required.
It is envisaged that MSc graduates will use this qualification to enhance their leadership and management careers in this field. The key educational elements therefore of the MSc will enable graduates to develop core and transferable business and management skills, while also enhancing specialist knowledge in their field. All modules will enable students to demonstrate an insight into the complexities of business and management and the potential value of theoretical frameworks.
More specifically, business and management education will encompass each of the following, providing graduates a higher level insight to and broader knowledge and skills base of:
Strategic Financial management
Understanding and Managing People
Management Research Methods
Management of Research Projects.
The final educational aim of the programme, which is more particular to sport and physical activity, the MSc will enhance knowledge and skills in the theory and practice of behaviour change in a sports context. The modular structure of the MSc reflects these educational aims.
Based on this, the learning outcomes for the MSc focus on developing the knowledge and skills of participants in business and management to apply this in the context of the industry / workplace and more specifically to:
Improve knowledge and understanding of core disciplines and concepts in business & management
Develop knowledge and understanding of more advanced concepts, ideas and theories of business & management
Further enhance technical knowledge and it's application in the contemporary organisation / workplace
Provide participants with the ability to think critically, argue coherently and make a convincing case to promote strategic leadership and informed & innovative decision making
Enhance the ability to operate effectively in an increasingly global and multicultural environment.
Assess and evaluate the theoretical basis of financial strategic decision making - BU7006 Research and critically evaluate the methodological and theoretical approaches traditionally taken in generating insight into human behaviour at work and in promoting innovation in business - BU7002, BU7039, SS7001 Demonstrate a critical understanding of the various philosophical approaches to conducting research- BU7002, BU7001 Discern how the role of the researcher differs when adhering to particular philosophical approaches and assess the implications for research design - BU7002, BU7001 Critically evaluate the methodological and theoretical approaches previously taken in generating insight into the chosen area of investigation - BU7001 Critically review the role of strategic planning in the implementation of behaviour change in a range of sport-related settings - SS7001, SS7002, BU7039
Analyse and interpret data, and by the integration of theory and practice, investigate and apply relevant tools to the assessment of a variety of business problems -BU7001, BU7039 Evaluate critically key innovation tools and approaches which enable organisations to develop and grow - BU7030 Analyse and evaluate the approaches to the management of the human resource adopted in a range of organisations - BU7039, SS7002 Assess critically the strengths and limitations associated with various approaches for gathering and analysing data and the implications for social research _ BU7001, BU7002 Develop an appropriate research design showing critical understanding as to its conceptual underpinning, methods utilised for gathering data and the analytical tools employed for interpreting the data, highlighting the implications as to the validity and generalisability of the findings generated - BU7001, BU7002, SS7001 To critically evaluate the role of the sport professional in creating behaviour change - SS7001, SS7002.
Analyse and apply the appropriate innovation strategy in business and management - BU7030, SS7002 Formulate appropriate HRM responses to enable the organisation to better achieve its objectives. Critically analyse and evaluate the ethical impact of a range of business decisions upon the company and its stakeholders - BU7039, SS7001 Develop a clear and well-defined research proposal that establishes: clear research aims; academic and practioner relevance; methods for gathering and analysing data providing an evaluation of the proposed tools of enquiry; and a planned timetable for completion of the various stages of the study - BU7001, BU7002
Critically assess the extent to which there is consideration of notions of behaviour change in observed practice - SS7001
Systematically formulate evidence-based practice with reference to the skills and competencies within the National Occupational Standards for Sports Development - SS7001
Critically assess the use of logic models to evaluate sport-related interventions - SS7002
Systematically formulate evidence-based practice with reference to the skills and competencies within the National Occupational Standards for Sports Development - SS7002
Propose and justify the application of approaches for managing innovation within organisations to bring about performance improvement - BU7030
Content has been selected to fit within the University Framework (Masters modules in multiples of 20 points), to utilise strong existing provision where available and to reflect a generic need for management capabilities. This will be complemented by and interlinked with the development of further progression specifically related to professional and contemporary capabilities in sport and physical activity management.
The programme consists of six (20 credit) taught modules and a (60 credit) Management Research Project, all at level 7. The modules are:
Managing Innovation Process (BU7030), 20 Credit points
Understanding and Managing People (BU7039), 20 Credit Points
Management Research Methods (BU7002), 20 Credit Points
Management Research Project (BU7001), 60 Credit Points
Understanding behaviour change in sport and physical activity (SS7001), 20 Credit points
Implementing, monitoring and evaluating behaviour change in sport and physical activity (SS7002), 20 Credit points
The Masters programme provides postgraduate study equivalent to and consistent with the standards of level 7. Graduates “will develop an understanding of a complex body of knowledge, some of it at the current boundaries of an academic discipline”. Through this, a graduate will develop “analytical techniques and problem-solving skills that can be applied in many types of employment”. The graduate will be able to “evaluate evidence, arguments and assumptions, to reach sound judgements, and to communicate effectively”. A graduate should have the qualities needed for employment especially in situations requiring the exercise of “personal responsibility” and “decision-making in complex and unpredictable circumstances.”
Prior to the Management Research Project, students are required to undertake the Management Research Methods module unless acquired or accrued within previous post graduate study within a total of 120 credits. For appropriate and suitably qualified candidates and for modules as above (excluding the Management Research Project), consideration may be given for Acreditiation of Prior Learning, through and by adhering to the University's APL processes and procedures (see section 30).
A Postgraduate Certificate in Management will be offered to those students who have amassed sufficient credits (60) and who exit the programme prior to its normal completion. A postgraduate Diploma in Sport Management will be offered to those students who have amassed sufficient credits (120) and who exit the programme prior to its normal completion.
Students may enter the award at one of two entry points, which are at the commencement of either the first or second semester. They may study full-time or part-time. Whilst the taught elements are not critical in terms of completion sequence, it is clear that student should complete tuition for all of the taught elements prior to the undertaking of their substantive research project. This is to ensure that the underpinning knowledge which may be required for the project has been delivered to the student prior to their commencement. At each entry point an agreed programme of induction is included, which will cover aspects including; studying at the University; academic skills, including use of the learning resources; programme structure and module briefing; pastoral support and arrangements; academic regulations; introduction to the VLE; introduction to programme tutors; administrative procedures, facilities and requirements. Some students may be admitted to the award with advanced standing, based upon their prior qualifications and/or experience. They should note this request at the point of application to the programme. The Course Team will consider all such applications for APECL (Accreditation of Prior Experience and/or Certificated Learning) in line with the guidance and regulations of the University, including credit exemption (which may not be used in award classification) or credit transfer (which may be used in award classification). Throughout the course of study students will be appropriately supported by the Programme Team and associated University resources in line with their indicated roles and responsibilities, including the Personal Academic Tutor role (which may be allocated to a member of the Programme Team as part of their overall responsibilities, for e.g. the Programme Leader).
Implementation, monitoring and evaluation of behaviour change in sport and physical activity
All study occurs at level 7. Modules BU7002, BU7039, BU7006, BU7030, SS7001 and SS7002 are worth 20 credits. BU7001 Management Research Project is worth 60 credits. Successful completion of the taught modules and the Management Research Project amasses 180 credits at level 7. However, given completion of the taught modules only (i.e. excluding the research project) students who have successfully achieved at least 120 credits may be awarded a Postgraduate Diploma in Sport Management as an exit award. Furthermore, students who successfully meet the learning requirements of modules totalling 60 credits have the option of accepting a Postgraduate Certificate in Management as an intermediate exit award, which would necessarily include Understanding and Managing People (BU7039) and Strategic Financial Management (BU7006).
The normal entry requirement for students is the possession of a second-class Honours degree in any discipline, or equivalent as a minimum.
All applicants will complete a standard application form and may be invited to attend an informal interview where feasible to do so.
Candidates should also meet the University's requirements for English.
Applicants with non-standard qualifications will be considered for entry onto the programme, each application will be considered on its own merit.
A typical applicant may be a new or recent graduate, who has attained a first degree in any discipline, and wishes to augment that with further study to optimise their career opportunities.
The QAA's Subject Benchmarks for Masters Awards in Business and Management (2015) indicate that a graduate should possess knowledge and understanding in a range of areas relevant to Business and Management. Organisations, their external context and management; graduates will gain knowledge and develop understanding of most of the following areas.
People Management, Innovation and Finance are the key knowledge aspects of this award and address broadly the requirements of the benchmarks in these key areas. The award is also designed to have a strategic viewpoint and with that a market-facing perspective embedded across the modules delivered. The practical nature of the ALT uses extensively case-based approaches which consistently consider both the strategic and operational aspects of the operations of business within the international context, hence highlights the link between strategy and operations and the delivery of strategy through operations. In this respect then stakeholder perspectives are considered extensively and the realisation of strategies incorporates many aspects of key functional and operational concerns for businesses.
The award is delivered with a range of perspectives of business and the global context in extensively examined environment to take into account the complex aspects of trading internationally and the challenges economically, operationally and culturally which are encountered. Below knowledge areas are covered throughout the core module delivery within programme (BU7039, BU7006, BU7030):
markets - the development and operation of markets for resources, goods and services
marketing and sales - different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design.
customers and stakeholders - customer expectations, service and orientation
finance - the sources, uses and management of finance; the use of accounting and other information systems for managerial applications
people - strategic and operational HRM, meeting future organisational requirements, people development, HR systems
operations - the management of resources and operations including the supply chain, procurement, logistics, quality systems, and project management
information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations; tools and techniques for transforming (big) data into useful information for business analysis and decision support
communications - the comprehension and use of relevant communications for application in business and management, including the use of digital tools
digital business - the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management
business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
globalisation - growth of international business, inter-cultural perspectives
strategic management - the development and implementation of appropriate strategies within a changing environment, strategic risk management and issues of compliance
leadership and management of people within organisations - leadership, organisational behaviour and motivation.
In addition, the QAA Subject Benchmarks for undergraduate degrees in Hospitality, Leisure, Sport & Tourism (2008) indicate that a sport graduate should possess knowledge and understanding in the following areas. In broad terms, sport-related programmes of study will be oriented towards scientific, cultural or management-based approaches to sport. This programme is concerned with the latter two of these. The design of this programme including learning outcomes and subject content, with relation to SS7001 and SS7002 reflect this.
Aspects of the following key statements are embedded within SS7001 and SS7002 specifically;
1. The study of the historical, social, political, economic and cultural diffusion, distribution and impact of sport, including:
displaying a critical insight into the organisations and structures responsible for sport, and the political ramifications arising from these;
employing social, economic and political theory to explain the development and differentiation of sport throughout society;
demonstrating the application of the social and cultural meanings attached to sport and their impact on participation and regulation.
2. The study of the policy, planning, management and delivery of sporting opportunities, including:
understanding and applying the theories, concepts and principles of practice from the generic management areas of operations, finance, human resources, economics and marketing to sports facilities and events;
employing strategic planning and development planning skills in analysing, understanding and addressing the development needs and intentions of sport organisations and communities;
demonstrating a critical appreciation of sport development and facilitation principles in at least one vocational context.
Within this programme, students should study and acquire both management theory and management skills and understand how these might be applied to sport and physical activity.
Some learning and teaching will be class-room based: lectures, seminars, discussions, presentations and tutorials constitute examples of the ways in which the tutor/student contact time may be utilised. Additionally, it is anticipated that learning and teaching will take place through analysis of live case studies, and use of video. Learning opportunities such as this should enable students to apply elements of their academic learning to a real-life context. They should also serve as valuable integrative experiences, enabling students to enrich and extend their knowledge, skills and understanding.
Further support to learning is afforded through weekly 'drop-in' sessions for each of the modules where students can follow-up issues they identify with their tutors in a more informal setting.
Learning will be acquired through extensive tutor-directed and student-directed independent reading and research, much of which will inform the class-tutor contact time.
The value of developing within students the ability to work and learn autonomously is recognised, to the extent that it is acknowledged as a programme aim. To facilitate the development of this, emphasis will be placed on a shared responsibility for learning, on the importance of independant work to support the tutor-led sessions and on student self-directed learning. Student autonomy and autonomous learning will be particularly developed within the dissertation, and it is appropriate that this element occurs in the latter half of the programme, after students have had the opportunity to develop appropriate skills, knowledge and understanding in the earlier stages of the programme.
A pastoral support hour will be offered throughout the taught part of the programme. This will support the students learning on this programme. Examples of typical subject matter to be covered here are; referencing correctly and avoiding plagiarism, designing and giving presentations, structuring and writing level 7 assignments. The Business librarian will also be using these sessions for research workshops on occasions throughout the year.
This award is attractive to applicants who already have sport, physical activity, and related industry professional and technical skills and experience and who wish to progress their career through a management route, as well as to recent graduates. This will appeal to both graduates who have recently completed their first degrees, who would undertake this full-time, and working individuals within or aspiring to the industry who could complete through part-time study, including sport professionals.
Therefore, this course is designed to support students who wish to move into managerial positions within sport, physical activity, leisure and related industries and who wish to complement their previous professional or academic qualifications or to build upon workplace experience. Further, given the substantial managing behavioural change elements to the course, career opportunities could also be opened up in educational and health related fields and in private, public and third / not-for-profit sectors.
In addition, graduating students may likewise find attractive career opportunities within a wide range of businesses, at a management level. As well as within general management, the inclusion of modules within the three functional areas of business Finance, HRM and Innovation may mean that students could also be successful in pursuing other management roles and roles as leaders of innovation and enterprise in related fields.
This programme of study fully embraces the University’s commitment to the active promotion of equality of opportunity. The University seeks to ensure that no student is disadvantaged or discriminated against on the grounds of: gender; age; marital or parental status; sexual orientation; racial group (race, colour, nationality, ethnicity or national origins); creed (religious, political or personal beliefs or principles); membership or non-membership of a trade union; and socio-economic background. It also aims to ensure that disabled people and those with special needs do not suffer unfair discrimination, and that they are enabled to achieve their full potential as students. The ultimate objective of the programmes delivered are to ensure all aspects of delivery are open to all sections of society and in whose activities all students can participate to the best of their ability. This programme is designed to ensure inclusivity and to ensure that the diverse needs of our students are provided for.
In addition, within this programme:
Admission requirements are clearly set out in promotional materials and due consideration is given to a policy of widening access, participation, diversity and equality.
Each module has been developed in line with University policy to both promote equality and diversity and encourage all students in the development of their learning.
There is flexibility in materials and delivery of teaching to support students with disability or from culturally diverse backgrounds and the Department works closely with Learning Support in delivering this support through Learning Support Plans where appropriate.
The induction activities are designed to integrate all students both academically and socially and to make academic staff aware of any issues. Students are made aware of avenues of support if they have any issues regarding diversity and equality.
Supportive formative exercises are presented in modules to give all students an equal chance of succeeding.
Assessments are designed to afford equal opportunity to all students to display their knowledge and skills. The introduction of anonymous marking also enhances equal opportunity to all students.
In order to ensure that the needs of all students are met any barriers to access (physical, environmental and curriculum) are identified and promptly notified to the University for removal or for reasonable adjustment to be made based on requirements.
All students are made aware of the relevant Department structures to discuss issues should a concern arise.
The programme leader acts as PAT for all students. An appointment system also exists whereby any student can make an appointment to see any member of staff, including the head of the relevant department and Dean.
Further information about assessment:
For all 20 credit modules, students will undertake two pieces of assessment. One will be administered approximately one third to half way through the taught component of the programme, and the other at the end of the taught component. The first, shorter, piece of work will fulfil several functions. Recognising that some students may have no previous knowledge of business, this first piece of work can act as a valuable diagnostic tool, enabling both the student and the tutor to recognise areas of strength or weakness in performance at an early stage in their studies.
It is envisaged that the shorter piece of work will take the form, for example, of a critique, summary, proposal or evaluation, and will be approximately 1250 words equivalence in length. An indicative example of an assignment of this nature could be: a presentation on a student’s critical evaluation of a range of literature on a certain topic, or a written response identifying and evaluating a range of business problems in relation to a case study.
Towards the end of the taught part of the programme, students will undertake a longer piece of work, in the region of 3000 words. This piece of work will give students an opportunity to synthesise and integrate the knowledge, skills and understanding acquired, demonstrate their ability to think strategically, and allow them to develop their abilities through a more in-depth study of a particular problem etc. A longer piece of assessment will also provide opportunity for students to demonstrate exit velocity from the programme. This assessment may take the form of a critical evaluation, a written proposal or a presentation for the development of a new product or service, or problem solving analysis etc. In this way, students have an opportunity to achieve integration of their learning.The Management Research Project will be in the region of 12,000-14,000 word count.
The assessment strategy will be communicated in writing to each student, at the commencement of the module. It will also be available electronically.
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