Unit 25: Hospitality, Leisure, Sport and Tourism (2008).
General Business and Management (2007)
Sport and Community Engagement Module Assessment Board
Tuesday 4th August 2015
This programme aims to provide a broad, analytical and integrated study of sport and management that enables students to develop an understanding of the multi-faceted nature of sport and management practice within a range of organisational contexts. In particular, the programme aims to:
Introduce and apply management theory, principles and practices to the management and organisation of sport.
Enable students to develop an in-depth understanding and knowledge of the structure, value and importance of sport in the UK and internationally.
Produce reflective practitioners, enabling students to develop and use a range of generic (transferable), cognitive, intellectual, personal and interpersonal skills required for effective undergraduate study and future vocational needs.
Provide an appropriate base for access to further study or professional qualifications by encouraging the knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development.
Provide a coherent programme of study that will prepare students for post-university employment and careers in a wide variety of organisations and sectors.
Knowledge and Understanding
Student will undertake modules that address the fundamental aspects of sport management, specifically:
The role of sport in society as well as the historical and developmental context in which sport management operates. (SS4112, SS4106)
The various processes, procedures, competencies and practices associated with effective management. (SS4106, SS4301, BU4001, BU4011, BU4002)
The management and development of resources and operations. (SS4106, SS4301, BU4001, BU4002, BU4011)
The diverse nature, purpose and governance of organisations. (SS4112, BU4001, BU4003, BU4008)
Types of corporate behaviour and the internal and external factors that impact upon this behaviour. (SS4106, BU4001, BU4011)
The development and operation of markets and the management of customer expectations. (SS4301, BU4011)
The sources, uses and management of finance. (BU4002)
The development, management and exploitation of information systems and their use in effective decision making. (SS4106, SS4301, BU4002, BU4011, TM4001)
The use of relevant information technologies and their applications to business and management. (SS4301, BU4001, BU4003, BU4011, TM4001)
The development of relevant, effective and appropriate management policies and strategies. (SS4112, SS4106, SS4301, BU4001, BU4002, BU4011)
The contemporary challenges and issues that face managers in the modern business environment and the organisations in which they operate. (SS4106, SS4301, BU4001, BU4002, BU4011)
Students will move into analysing elements of managing sport, specifically:
The appropriate research methodologies that enable effective, robust research into sport management themes. (SS5102)
Analyse organisational capabilities and assess the key individual, group and organisational influences on ethical decision making (SS5301, BU5003, TM5017).
Demonstrate an understanding of the operational cycle in organisations within service sectors. (SS5301, BU5003, WB5101)
Analyse organisational capabilities and recognise the essential features required at each stage of designing, planning, implementation, monitoring and controlling operations.(SS5301, BU5003, TM5017, WB5101)
Reveal a command and relevant understanding of technical and creative skills for managers in communication; such as coaching, listening, negotiation, conflict, group dynamics, teamwork. (SS5301, SS5102, SS5302, BU5003, WB5101)
Recognise and critically discuss the concepts and principles of human resource management. (SS5301, BU5003, WB5101)
Analyse the key drivers, opportunities and challenges of internationalisation for the direction and management of real businesses. (SS5301, BU5003)
Explore the role, value, participants, policy and provider perspectives involved in sports and cultural events;(SS5301, SS5302, TM5017)
Synthesise contrasting theories of Direct marketing. (SS5302, BU5003)
Identify, apply and evaluate key tools available to the Direct and Digital Marketer. (SS5302, BU5003)
Implement, evaluate and analyse relevant methods of digital and social media within a Direct Marketing for effective integration into sport organisations. (SS5302, BU5003)
Analyse critically their development of work-specific and transferable skills and competencies and evaluate their work-based performance (WB5101, SS5301, SS5302, BU5003,TM5017)
Students will undertake modules that will enable a critical appreciation of theory and vocational contexts:
Critically assess the various potential methodological and analytical approaches that could be employed in the design and structure of a chosen research project and appropriately articulate and justify the decisions made in this regard. (SS6101, BU6017)
Provide evidence of consequential reflection through reporting of relevant judgements that demonstrate an ability to articulate information, develop ideas and/or propose solutions through the application of autonomous learning.(SS6101, SS6102, SS6110, SS6113, BU6017)
Implement, evaluate and critically appraise various strategic marketing management tools (SS6110, BU6008, BU6017)
Critically apply the concepts, paradigms and techniques of organisational strategy to an applied case and real industry scenario. (SS6102, SS6110, BU6008, BU6017)
Appraise and evaluate the role of strategy within organisations. (SS6102, SS6110, BU6008, BU6017)
Formulate creative approaches to strategic problems. (SS6102, SS6110, BU6008, BU6017)
Critically analyse and evaluate competitive advantage. (SS6102, BU6008, BU6017)
Critically analyse and evaluate a range of leadership concepts, theories and models. (SS6102, BU6008, BU6017)
Critically analyse and evaluate a range of contemporary theories and models relating to managing change. (SS6102, BU6008, BU6017)
Synthesise and evaluate the above concepts, theories and frameworks and evaluate how they can be best applied to leading and managing change effectively and responsibly. (SS6102, BU6008, BU6017)
Critique different strategic concepts, themes and frameworks associated with new business venture creation. (BU6008, BU6017)
Throughout the three years of this programme, students will progressively develop, and therefore be able to demonstrate, the skills outlined below. Specific modules at each level are identified as evidence of this progression:
Cognitive skills of critical thinking, analysis and synthesis. This includes the capability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, to define terms adequately and to generalise appropriately. (SS4106, SS4112, SS5301, BU4001, SS5102, WB5101, SS6101, SS6102, SS6113)
Effective problem solving and decision making using appropriate quantitative and qualitative skills including identifying, formulating and solving problems. (SS4106, SS4112, SS4301, BU4001, BU4002, BU4011, SS5102, TM5017, WB5101, SS6101, SS6102, SS6110, SS6113, BU6008, BU6017)
The ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations. (SS4112, BU4002, BU4011, SS5102, SS5302, WB5101, SS6110, SS6113, BU6017)
Self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, sport and management issues. Also, the skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning. (SS4106, SS4112, BU4001, BU5003, TM5017, WB5101, SS6101, SS6102, SS6110, SS6113, BU6008, BU6017)
The graduating student exiting with a sport management degree will be equipped to apply an extensive range of practical management skills within the vast range of organisations with the sports industry. Throughout the three years of this programme, students will progressively develop, and therefore be able to demonstrate, the skills outlined below. Specific modules at each level are identified as evidence of this progression:
Effective communication, oral and in writing, using a range of media. (SS4106, SS4112, SS4301, BU4001, BU4002, BU4011, SS5102, SS5301, SS5302, BU5003, TM5017, WB5101, SS6101, SS6102, SS6110, SS6113, BU6008, BU6017)
Numeracy and quantitative skills including data analysis, interpretation and extrapolation. (SS4106, SS4112, BU4002, SS5101, SS5301, SS5302, BU5003, TM5017)
Effective use of communication and information technology. (SS4106, SS4112, SS4301, BU4001, BU4002, BU4011, SS5102, SS5301, SS5302, BU5003, TM5017, WB5101, SS6101, SS6102, SS6110, SS6113, BU6008, BU6017)
Effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise. (SS5301, WB5101, SS6113, BU6017)
Effective performance, within a team environment, including leadership, team building, influencing and project management skills. (SS4106, BU4001, TM5017, WB5101, SS6102, SS6113, BU6008, BU6017)
Ability to conduct research into sport management issues, either individually or as part of a team for projects/dissertations/presentations. This requires familiarity with and an evaluative approach to a range of data, sources of information and appropriate methodologies, and for such to inform the overall learning process. (SS4106, SS4112, SS5101, SS6113)
Throughout the three years of this programme, students will progressively develop, and therefore be able to demonstrate, the skills outlined below. Specific modules at each level are identified as evidence of this progression:
Communication - verbal and written communication skills developed through a range of both informal and formal activities and assessment methods (e.g. group activities, presentations and written reports). (SS4106, SS4112, SS4301, BU4001, BU4002, BU4011, SS5102, SS5301, SS5302, BU5003, TM5017, WB5101, SS6101, SS6102, SS6110, SS6113, BU6008, BU6017)
Application of Number - research methods and finance (SS4106, SS4112, BU4002, WB5101, SS6101, BU6017)
Information Literacy and Technology - use of information technology and an appreciation of its application in sport management. (SS4301, BU4001, SS5301, WB5101, SS6110, BU6017)
Improving own learning and performance - lifelong learning skills and continuous personal and professional development. (SS4106, SS4112, BU4001, SS5102, WB5101, SS6101, SS6113)
Working with others - group work tasks and activities. (SS4106, SS4112, SS4301, BU4001, BU4002, BU4011, SS5102, SS5301, SS5302, BU5003, TM5017, WB5101, SS6101, SS6102, SS6110, SS6113, BU6008, BU6017)
Problem Solving - experience developed of solving problems and decision making in a variety of contexts. (SS4106, SS4112, SS4301, BU4001, BU4002, BU4011, SS5102, SS5301, SS5302, BU5003, TM5017, WB5101, SS6101, SS6102, SS6110, SS6113, BU6008, BU6017)
The programme is designed to prepare participants to become competent and knowledgeable within the field of sport management and subsequently enable students to secure employment within this growing industry. The content and structure have been informed by the QAA’s Benchmark Statement for Hospitality, Leisure, Sport and Tourism (2008). The subject curriculum of the programme is designed to cover and incorporate the following cognate areas:
Sport in society (SS4112, SS5101, TM5017, SS6101, SS6102, SS6113)
Markets - the development and operation of markets for resources, goods and services (SS4301, SS5301, SS5302, SS6110)
Finance - the sources, uses and management of finance; the use of accounting and other information systems for managerial applications (SS4106, BU4002, SS5301, BU6017)
People - the management and development of people (SS4106, BU4001, BU5003, BU6008)
Operations - the management of resources and operations (SS4106, BU4011, BU5003)
Policy and strategy - the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests (SS4106, SS4112, SS5301, SS6102, BU6017)
Students will study a prescriptive programme at Levels 4 and 5.
At Level 4, students will develop their underpinning knowledge and understanding of the concepts of 'sport' (SS4112) and 'management' (BU4001, BU4002, BU4011), alongside the integration of these terms as 'sport management' (SS4106, SS4301).
At Level 5, students expand their exploration of the relationship between the functional areas and real organisations (SS5301, SS5302, BU5003, TM5017). Students will be introduced to research methods (SS5102) and start to build confidence in this area moving towards the dissertation at level 6. Level 5 culminates in a period of experiential learning in which learners are provided with an opportunity to apply knowledge, skills and understanding within a real organisation (WB5101). Students may undertake BU5000 Placement Year as an additional experiential option following Level 5 study.
Level 6 of the programme enables students to critically assess the sport management body of knowledge and apply this to industry (SS6102, SS6110, SS6113). There will be an option of one from two modules (BU6008 or BU6017) where students can chose to develop knowledge and understanding in terms of leadership or in terms of new business ventures. Students will complete a dissertation at level 6 (SS6101) which will evidence the culmination of their understanding throughout the course and will serve as a way for the individual to specialise or focus on a particular area of interest.
Student Conference: Issues in Sport and Physical Activity
120 credits at Level 4 entitles the student to a Certificate of Higher Education
240 credits at Level 5 entitles the student to a Diploma of Higher Education
360 credits at Level 6 entitles the student to a Bachelor’s degree
This programme is available to anyone capable of reaching the required entry standards. The typical applicant will have a minimum of 260 UCAS points, of which 220 points must be obtained from GCE A2 Level or Vocational A Level (6 or 12 unit) awards, including a Grade C in one subject. The remaining points may be achieved from GCE A2/AS Level, Vocational A/AS Level awards , or from Level 3 certification. BTEC National Certificate/Diploma applicants will have a minimum of a Merit profile. Applicants will be expected to hold a GCSE Mathematics qualification at grade C or above. Irish and Scottish Highers: a minimum of BBCC 30 points for applicants studying on the International or European Baccalaureate. Applications will be considered on an individual basis.
The design of the programme has taken account of, and where appropriate, incorporated the recommendations of the Quality Assurance Agency for Higher Education (QAA) benchmarks for programmes broadly concerned with sport, as well those benchmarks relevant to General Business and Management.
Unit 25 benchmarks relating to sport and recreation have been developed in conjunction with the British Association of Sport and Exercise Sciences (BASES), the Leisure Studies Association and the UK Higher Education Standing Conference for Leisure, Recreation and Sport.
Students are expected to be able to:
(A) In the study of human responses to sport and exercise:
(iii) Provide a critical appreciation of the relationship between sport and exercise activity and intervention in a variety of participant groups. This will include special populations such as the elderly, disabled and children (SS4112); (SS5301); (SS6102).
(C) In the study of the historical, social, political, economic and cultural diffusion, distribution and impact of sport:
(i) Display a critical insight into the organisations and structures responsible for sport, and the political ramifications arising from these (SS4106, SS4112); (S5301, TM5017, WB5101); (SS6101, SS6102, SS6110)
(ii) Employ social, economic, and political theory to explain the development and differentiation of sport throughout society (SS4106, SS4112); (SS5301); (SS6101, SS6102, SS6110):
(iii) Demonstrate the application of the social and cultural meanings attached to sport and their impact on participation and regulation (SS4106, SS4112); (SS5301); (SS6101, SS6102).
(D) In the study of the policy, planning, management and delivery of sporting opportunities:
(i) Understand and apply the theories, concepts and principles of practice from the generic management areas of operations, finance, human resources, economics and marketing to sports facilities and events (SS4106, SS4301, BU4001, BU4002, BU4011); (SS5102, SS5301, SS5302, BU5003, TM5017, WB5101); (SS6102, SS6110, SS6101, SS6301, BU6008, BU6017);
(ii) Employ strategic planning and development planning skills in analysing, understanding and addressing the development needs and intentions of sport organisations and communities (SS4106); (SS5301); (SS6101, SS6102, SS6110, BU6301, BU6017);
(iii) Demonstrate a critical appreciation of sport development and facilitation principles in at least one vocational context (SS4112); (TM5017); (SS6101, SS6102).
QAA Subject Benchmarks Statements for General Business and Management This subject benchmark statement is for general business and management honours degree programmes only. The purpose of general business and management programmes is threefold:
study of organisations, their management and the changing external environment in which they operate
preparation for and development of a career in business and management
enhancement of lifelong learning skills and personal development to contribute to society at large.
'Organisations' should be understood throughout this text to include a wide range of different types including, for example, public, private and not-for-profit, together with a comprehensive range of sizes and structures of organisations. Similarly, the term 'business' should be interpreted generically. 'Preparation for business' should be taken to mean the development of a range of specific business knowledge and skills, together with the improved self-awareness and personal development appropriate to graduate careers in business with the potential for management positions and to employability in general. This includes the encouragement of positive and critical attitudes towards change and enterprise, so as to reflect the dynamism and vibrancy of the business environment. Not every student will engage subsequently in a business and management career, or will have entered directly from secondary education. Therefore, lifelong learning skills should be understood to include the development and enhancement of a range of general transferable intellectual and study skills, which, while being highly appropriate to a career in business and management, are not restricted to this. While there is a clear expectation that all such general degree programmes should cover these three purposes, the actual balance will vary among individual higher education institutions and may also reflect the requirements for recognition by professional bodies. The particular balance being delivered should be explicable and demonstrable in terms of the specified learning outcomes of particular programmes.
Knowledge and understanding
There is an expectation that degree programmes covered by this subject benchmark statement should provide a broad, analytical and highly integrated study of business and management. Students should be able to demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed. There is likely to be an emphasis upon understanding and responding to change and the consideration of the future of organisations and the external environment in which they operate. The interrelationships among and the interconnectedness between these areas are very important within the overall student learning experience, and should be demonstrated in the capabilities of successful students from all modes of delivery.
Organisations - this encompasses the internal aspects, functions and processes of organisations including their diverse nature, purposes, structures, governance, operations and management, together with the individual and corporate behaviours and cultures which exist within and between organisations and their influence upon the external environment.
External environment - this encompasses a wide range of factors, including economic, environmental, ethical, legal, political, sociological and technological, together with their effects at local, national and international levels upon the strategy, behaviour, management and sustainability of organisations.
Management - this encompasses the various processes, procedures and practices for effective management of organisations. It includes theories, models, frameworks, tasks and roles of management together with rational analysis and other processes of decision making within organisations and in relation to the external environment.
Within the framework of these three main areas, it is expected that graduates will also be able to demonstrate knowledge and understanding in the following areas:
markets - the development and operation of markets for resources, goods and services
customers - customer expectations, service and orientation
finance - the sources, uses and management of finance; the use of accounting and other information systems for managerial applications
people - the management and development of people within organisations
operations - the management of resources and operations
information systems - the development, management and exploitation of information systems and their impact upon organisations
communication and information technology - the comprehension and use of relevant communication and information technologies for application in business and management
business policy and strategy - the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests
pervasive issues - sustainability, globalisation, corporate social responsibility, diversity, business innovation, creativity, enterprise development, knowledge management and risk management.
Business and management degrees are strongly related to practice and therefore there should be a strong link between the development of skills and employability of graduates. Students should be able to demonstrate a range of cognitive and intellectual skills together with techniques specific to business and management. Students should also be able to demonstrate relevant personal and interpersonal skills. These include (not in any particular priority order):
cognitive skills of critical thinking, analysis and synthesis. This includes the capability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, to define terms adequately and to generalise appropriately
effective problem solving and decision making using appropriate quantitative and qualitative skills including identifying, formulating and solving business problems. The ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations
effective communication, oral and in writing, using a range of media which are widely used in business such as the preparation and presentation of business reports
numeracy and quantitative skills including data analysis, interpretation and extrapolation. The use of models of business problems and phenomena
effective use of communication and information technology for business applications
effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise
effective performance, within a team environment, including leadership, team building, influencing and project management skills
interpersonal skills of effective listening, negotiating, persuasion and presentation
ability to conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. This requires familiarity with and an evaluative approach to a range of business data, sources of information and appropriate methodologies, and for such to inform the overall learning process
self reflection and criticality including self awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues. Also, the skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning.
It is recognised that all programmes covered by these standards need to address issues at the European and international business levels. Where specific emphasis is placed upon this, for example, in the title or in requiring study and or work abroad, then appropriate business and cultural understanding and, where appropriate, foreign language capability should be developed and demonstrated by graduates.
The methods of learning and teaching are geared to progression and integration through the levels of the programme. The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning. The major forms of teaching methods will be lectures, seminars and workshops. Other methodologies will be employed as appropriate. These may include; work-based activities, visits, directed reading, interactive learning, case study analysis, individual research, group learning activities, reflective log/portfolio, seminars and discussions, learning diaries and presentations. Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas.
The Department seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of key/transferable skills. This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.The assessment strategy for this degree will serve three purposes:
To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied within the sport management context;
To promote teaching and learning, that will assist students in the achievement of academic goals and imbue them with skills and attitudes that will assist in life-long learning.
To enhance student employability, equipping students with the relevant skills for operating in todays economic landscape.
Assessment will follow the university model of a 4,000 word equivalency per module. Each module will be summatively assessed against Learning Outcomes, with formative assessment also employed throughout. Assessment tasks will grow in sophistication and complexity as a student progresses on the programme. For example:
at Level Four a student may be asked to describe, discuss, compare, and outline;
at Level Five a student may be asked to evaluate, analyse, justify, and differentiate;
at Level Six a student may be asked to criticise, synthesise, appraise, formulate.
However, it is expected that students will begin to use and develop critical skills from the beginning of the programme. Students will be assessed in a number of ways, including essays, reports, presentations, debates, assessed seminars, reflective reports and examinations. The department utilises an assessment grid approach to ensure as varied an assessment diet as possible, alongside ensuring a well-balanced spread of assessment deadlines.
Students completing the BSc Sport Management Single Honours programme should meet the QAA’s Benchmark document’s standards on knowledge and understanding, skills and the assessment strategies. The outcome of level six should be a graduate student who will be able to offer added value to the market place by meeting the expectations of employers via the application of acquired transferable, integrated skills, and the developed body of knowledge gained from the programme. In addition the graduate will have amassed valuable life skills such as self-awareness, creative problem solving, and autonomy, which could be applied in a wide variety of circumstances which they will face. They will have been instilled with a positive attitude towards reflection, self- awareness and will possess openness towards seeking out life-long learning opportunities, which may be translated into the pursuit of professional qualifications. A typical sport management student will:
have a wide knowledge and understanding of the broad range of areas of sport and management and the detailed relationships between these, their application and their importance in an integrated framework;
consistently demonstrate a command of subject-specific skills including application of knowledge, as well as proficiency in intellectual skills;
have a view of 'sport' and 'management' and 'sport management' which is influenced by a variety of learning sources including guided learning, team work and independent study;
be distinguished by their enhanced capacity to develop and apply their own perspectives to their studies, to deal with uncertainty and complexity, to explore alternative solutions, to demonstrate critical evaluation and to integrate theory and practice in a wide range of situations.
Graduates will have the required knowledge to progress onto a University of Chester's Masters Programme such as the MSc in Sport, Leadership and Management.
The programme has been developed in such a way to allow for application to relevant professional bodies for endorsement/ accreditation. For example, this may include the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and the Institute of Leadership and Management (ILM).
Students may progress into careers such as public sector or sports club facility management, management of sport development and National Governing Body officer roles.
Consistent with the University’s commitment to widen access and participation, the Department has a flexible admissions policy, and encourages applications from mature students and from groups normally under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject. The Department has considerable experience in successfully addressing the practical and learning needs of a wide range of students. This includes mature students, those entering education with a non-standard academic background and those with a wide range of disabilities. Equality and diversity issues are embedded and addressed in all modules.
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