QAA’s Benchmark statements for Master’s Degrees in Business and Management (2015)
Faculty of Business and Management Module Assessment Board Assessment Board
Thursday 3rd November 2016
This programme is based on the Type 2 generalist Master's degree programme, as described by the QAA Benchmark Statements for Business and Management.
The programme is principally designed for individuals who aspire to become managers and leaders and to enter a career in management. This will comprise of recent graduates who have completed an undergraduate degree in business management or a related area as well as for students with non-business related degrees who seek to supplement their subject areas with the fostering of their management knowledge and skills. Where appropriate consideration is given to individuals with relevant levels of employment experience in a management or supervisory role to enhance their potential to further their chosen career. The core aim of the programme is to prepare students for their first career step in a role of employment at a level that requires the use and application of management knowledge and skills with a view to making an effective contribution to the performance to their employing organisation. Going beyond this first step the intent of the programme is to enhance the student’s skills at performing their role for career development and seeks to provide the students with the skills to develop their own career and to support the development and progression of their team. To embrace the dynamic nature of business, the programme seeks to develop the student’s knowledge and skills to operate effectively in range on business environment and to be equipped to deal with existing and future global challenges faced by business.
The aims of the programme are:
To create a learning environment in which students develop a critical approach to the contemporary issues and diverse management and leadership practices across a range of business functions.
To prepare students for appropriate employment and to instil students with a positive attitude for personal and professional development.
To facilitate students to develop their personal responsibility for independent learning and continuous improvement in their development of creativity, knowledge and skills throughout the individual’s career and to progress the skills and knowledge to contribute to the personal and professional development of others.
To support the students in analysing and determining alternative approaches for the management of change and the implementation of innovative ideas, processes, products, services and strategies.
To appreciate the interdependence and complexities between the different management and leadership activities in a range of business settings.
To enable students to integrate and apply management tools and techniques in the implementation of marketing strategies and plans.
All modules on this programme are studied at level 7.
To understand the varied roles, responsibilities and relationships of managers, leaders and mentors in a range of organisational contexts (BU7039, BU7411)
To achieve the ability to apply skills and knowledge gained to a range of management and leadership contexts that furthers the progress of the organisation (BU7039)
To analyse the approaches, principles and challenges of managing creativity and innovation and importance for sustainable competitive advantage (BU7030)
To develop a critical and reflective understanding and application of strategic financial techniques to inform financial decision making (BU7006)
To achieve a critical understanding of the range of management and coaching methods and techniques (BU7039)
To critically evaluate the theoretical and practitioner underpinnings of analysing, planning, and implementation of marketing strategies across a range of cultural and regional contexts (BU7411)
To evaluate and apply research techniques and methods in conducting research and analyse in an area of specialist management research (BU7001, BU7040)
To evaluate the management and use of digital marketing and communication methods (BU7717).
To demonstrate the intellectual ability in terms of complex problem solving critical analysis and conceptual thinking (All modules).
To evaluate and analyse practical business problems and develop innovative solutions (BU7030, BU7411)
To build transferable skills which can be effectively applied to the individual’s subject discipline (All modules).
To critically evaluate and develop detailed insights through the analysis of data collected for the findings of management research (BU7001).
To analyse and report management research findings to meet academic and practitioner standards. (BU7001)
To synthesise relevant knowledge together with awareness of wider contextual issues, in order to develop appropriate responses to business management situations (All modules)
To develop the ability to resolve challenging problems with innovative and creative solutions (BU7030, BU7411, BU7717).
To develop the skills, knowledge and competence to effectively contribute to the performance of an organisation (All modules).
To possess the ability to critically evaluate, synthesise and apply relevant theory to contemporary business management scenarios (All modules).
To possess the capacity to act in an ethical, professional and proficient manner whilst performing management and leadership activities and when engaging with others as well as maintaining a strong appreciation of corporate social responsibility (BU7001, BU7040, BU7039, BU7411, BU7717)
To demonstrate the ability to independently analyse and evaluate varied realistic business situations from which to solve complex problems by making challenging and difficult management and leadership decisions through the use of initiative, creativity, originality, good judgement and reasoning (BU7006, BU7030, BU7039, BU7717).
To plan and present a clear and focused research proposal in readiness for the completion of a major research project which evidences planning, evaluative, analytical and inference skills (BU7001, BU7040).
To work effectively as a team member and to enhance the ability to positively influence, inspire, encourage stimulate others as well as to act as central figure to promote their performance and development in achieving business and personal goals (BU7039).
To organise thoughts and ideas into a coherent and well-structured argument (All modules)
To effectively communicate insights from research appropriate for academic and practitioner audiences (BU7001)
To prepare and present financial data in a meaningful format (BU7006)
To demonstrate capable oral, written and visual communication skills that will be effective in a management role and acceptable by employers (All modules)
To develop interpersonal skills to manage and support a team (BU7039)
The programme consists of six (20 credit) taught modules and a (60 credit) Management Research Project, all at level 7.
The programme has two in takes each academic year providing some flexibility for UK, International, full time and part time students as to when they start their programme. The students studying of the programme will be balanced across the academic year talking into consideration holiday periods and to support students in the completion of their programme. The structure of the programme in terms of the range and breadth of the modules and the teaching and learning methodology is designed to assist students to develop a mature understanding of the various, inter-related disciplines which together constitute the concept of management and to facilitate the students’ ability to function at the strategic level. The programme has been designed as a generalist programme and follows the QAA guidelines for a generalist programme. In keeping with the aims expressed above, the programme has been designed so as to present a coherent whole. The programme of study is predetermined, having been carefully designed by the programme team, and there are no optional modules available to students at any site. A Postgraduate Certificate in Management will be offered to those students who have amassed sufficient credits (60) and who exit the programme prior to its normal completion. A Postgraduate Diploma in Marketing Management will be offered to those students who have amassed sufficient credits (120) and who exit the programme prior to its normal completion.
60 credits at Level 7 entitles the student to a Postgraduate Certificate in Management
120 credits at Level 7 entitles the student to a Postgraduate Diploma in Marketing Management
180 credits at Level 7 entitles the student to a Masters Degree in Marketing Management
The normal entry requirement for students is the possession of a second-class Honours degree in any discipline, or equivalent as a minimum.
All applicants will complete a standard application form and may be invited to attend an informal interview where feasible to do so.
Candidates should also meet the University's requirements for English.
Applicants with non-standard qualifications will be considered for entry onto the programme, each application will be considered on its own merit.
A typical applicant may be a new or recent graduate, who has attained a first degree in any discipline, and wishes to augment that with further study to optimise their career opportunities.
The QAA Subject Benchmarks for Business and Management indicate that a graduate should possess knowledge and understanding in a range of areas relevant to Business and Management. Organisations, their external context and management; graduates will gain knowledge and develop understanding of most of the following areas.
People Management (BU7039), Innovation (BU7030) , Finance (BU7006), Marketing (BU7411) and Digital Marketing(BU7717) are the key knowledge aspects of this award and address broadly the requirements of the benchmarks in these key areas. The award is also designed to have a strategic viewpoint and with that a market-facing perspective embedded across the modules delivered. The practical nature of the ALT uses extensively case-based approaches which consistently consider both the strategic and operational aspects of the operations of business within the international context, hence highlights the link between strategy and operations and the delivery of strategy through operations. In this respect then stakeholder perspectives are considered extensively and the realisation of strategies incorporates many aspects of key functional and operational concerns for businesses.
The award is delivered with a range of perspectives of business and the global context in extensively examined to take into account the complex aspects of trading internationally and the challenges economically, operationally and culturally which are encountered. The table below captures the main areas of coverage, where 'x' indicates strong coverage and 'P' partial coverage against the key modules
markets - the development and operation of markets for resources, goods and services
marketing and sales - different approaches for segmentation, targeting, positioning, generating sales, and the need for innovation in product and service design.
customers and stakeholders - customer expectations, service and orientation
finance - the sources, uses and management of finance; the use of accounting and other information systems for managerial applications
people - strategic and operational HRM, meeting future organisational requirements, people development, HR systems
operations - the management of resources and operations including the supply chain, procurement, logistics, quality systems, and project management
information systems and business intelligence - the development, management, application and implementation of information systems and their impact upon organisations; tools and techniques for transforming (big) data into useful information for business analysis and decision support
communications - the comprehension and use of relevant communications for application in business and management, including the use of digital tools
digital business - the development of strategic priorities to deliver business at speed in an environment where digital technology is reshaping traditional revenue and business models, associated risk management
business innovation - creativity, intrapreneurial - and entrepreneurial behaviour and enterprise development, and the management and exploitation of intellectual property
globalisation - growth of international business, inter-cultural perspectives
strategic management - the development and implementation of appropriate strategies within a changing environment, strategic risk management and issues of compliance
leadership and management of people within organisations - leadership, organisational behaviour and motivation.
Within this programme, students have the opportunity to study and acquire both management theory and management skills through a variety of teaching and assessment methods.
Some learning and teaching will be class-room based: lectures, seminars, discussions, presentations and tutorials. Additionally, learning and teaching will take place through analysis of live case studies using diverse media. Learning opportunities such as this enable students to apply elements of their academic learning to a real-life context. They also serve as valuable integrative experiences, enabling students to enrich and extend their knowledge, skills and understanding and may operate in a collective learning environment where students can share their ideas and learn from one another.
Further support to learning is afforded through weekly 'drop-in' sessions for each of the modules where students can follow-up issues they identify with their tutors in a more informal setting. Additionally, learning will be acquired through extensive tutor-directed and student-directed independent reading and research, much of which will inform the class-tutor contact time.
The value of developing within students the ability to work and learn autonomously is recognised, to the extent that it is acknowledged as a programme aim. To facilitate the development of this, emphasis is placed on a shared responsibility for learning, on the importance of independent work to support the tutor-led sessions and on student self-directed learning.
Student autonomy and autonomous learning is particularly developed within the management research project and it is appropriate that this element occurs in the latter half of the programme, after students have had the opportunity to develop appropriate skills, knowledge and understanding in the earlier stages of the programme.
For all 20 credit modules, students undertake two pieces of assessment, undertaken sequentially. The first, shorter, piece of work will fulfil several functions. Recognising that some students may have no previous knowledge of business, this first piece of work can act as a valuable diagnostic tool, enabling both the student and the tutor to recognise areas of strength or weakness in performance at an early stage in their studies and use this assessment approach in a formative manner. Towards the end of the taught part of the programme, students will undertake a longer piece of work. This piece of work gives students an opportunity to synthesise and integrate the knowledge, skills and understanding acquired, demonstrate their ability to think strategically, and it allows them to develop their abilities through a more in-depth study of a particular problem.
The Management Research Project will normally be submitted for assessment at the end of the programme of study. In this way the student has an extended time frame in which to complete this work. A further reflective piece is required upon completion of the project, to act as a valuable tool to enable staff to verify the authenticity of the work and the student to consider how they have benefitted from the learning experience.
The Management Research Project and Marketing Research Methods Modules (BU7001 and BU7040) are undertaken in the area of Marketing Management, in order to enhance the specialist content of the award.
Formative assessment takes place throughout the programme at many points during the academic year. For example, students may be required to prepare some work to present in class, and this is then critiqued by the tutor and students. Tasks or problems may also be set during class time, at the end of which students are to present their conclusions for comment.
The assessment strategy is communicated in writing to each student, at the commencement of the programme, and the particular assessment approach for each module is communicated at the start of that module.
The qualification MSc Marketing Management opens to students a wide range of potential employment opportunities.
Close adherence to the QAA benchmarks should ensure that graduating students are able to apply relevant skills, knowledge and understanding to complex business contexts. In particular, they should be able to:
deal with complex business issues and make sound judgements and decisions based on their knowledge and experience and using the available data
be proactive and able to manage in rapidly changing business contexts
clearly communicate their ideas, proposals etc. to a range of audiences
be flexible, and demonstrate critical and reflective abilities
be able to synthesise their knowledge, skills and understanding to create and develop a range of business solutions
be self-directing, self-evaluative and able to act autonomously
appreciate the need for continuous professional development, and take action to update their knowledge, skills and understanding
Graduating students may find attractive career opportunities within a wide range of businesses, at a management or junior management level. Typical first appointments could be in trainee management, first line management and team leader roles in a general marketing, or specialist marketing role.
This programme of study in the Department of Marketing, Tourism & Events fully embraces the University’s commitment to the active promotion of equality of opportunity. The University seeks to ensure that no student is disadvantaged or discriminated against on the grounds of: gender; age; marital or parental status; sexual orientation; racial group (race, colour, nationality, ethnicity or national origins); creed (religious, political or personal beliefs or principles); membership or non-membership of a trade union; and socio-economic background. It also aims to ensure that disabled people and those with special needs do not suffer unfair discrimination, and that they are enabled to achieve their full potential as students. The ultimate objective of the programmes delivered are to ensure all aspects of delivery are open to all sections of society and in whose activities all students can participate to the best of their ability. This programme is designed to ensure inclusivity and to ensure that the diverse needs of our students are provided for.
In addition, within this programme:
Admission requirements are clearly set out in promotional materials and due consideration is given to a policy of widening access, participation, diversity and equality.
Each module has been developed in line with University policy to both promote equality and diversity and encourage all students in the development of their learning.
There is flexibility in materials and delivery of teaching to support students with disability or from culturally diverse backgrounds and the Department works closely with Learning Support in delivering this support through Learning Support Plans where appropriate.
The induction activities are designed to integrate all students both academically and socially and to make academic staff aware of any issues. Students are made aware of avenues of support if they a have any issues regarding diversity and equality.
Supportive formative exercises are presented in modules to give all students an equal chance of succeeding.
Assessments are designed to afford equal opportunity to all students to display their knowledge and skills. The introduction of anonymous marking also enhances equal opportunity to all students.
In order to ensure that the needs of all students are met any barriers to access (physical, environmental and curriculum) are identified and promptly notified to the University for removal or for reasonable adjustment to be made based on requirements.
All students are made aware of the Department structures to discuss issues should a concern arise.
The programme Leader acts as PAT for all students. An appointment system also exists whereby any student can make an appointment to see any member of staff, including the head of department and Dean.
The programme seeks to provide the students with a cohesive and comfortable studying environment with stimulating, supportive and interactive team to facilitate their learning and personal and professional development.
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