University of Chester

Programme Specification
Sport Marketing and Management BA (Hons) (Single Honours)
2016 - 2017

Bachelor of Arts (Single Honours)

Sport Marketing and Management

Sport Marketing and Management

University of Chester

University of Chester

Warrington, Shrewsbury

Undergraduate Modular Programme

Full-time and Part-time

Classroom / Laboratory,

3 years

7 Years

Annual - September

C6N5

N890

No

17a. Faculty

17b. Department

Business and Management Warrington School of Management

Business and Management; Unit 25: Hospitality, Leisure, Sport and Tourism National Occupational Standards (Level 3/4)

Faculty of Business & Management (WSM)/Sport and Community Engagement MAB

 

Wednesday 20th January 2016

  • To contribute to the University’s portfolio for Single Honours programmes on the Warrington campus and in line with the multi-niche strategy for the Warrington campus.  This is a dynamic degree programme which demonstrates Chester’s ability to offer programmes at the ‘cutting edge’ of the demand of employers for skilled graduates.
  • To offer a programme that builds on the University’s provision across Warrington School of Management and the Department of Sport and Community Engagement department in the Faculty of Business, Enterprise and Lifelong Learning.   With an interdisciplinary approach, it aims to broaden the intellectual scope of students and provide potential for collaborative work both within the Faculty and across the Warrington School of Management and the Department of Sport and Community Engagement teams.
  • To provide a broad, analytical and integrated study of Sport Marketing and Management.
  • To combine Sport Marketing and Management theory and practice in degree-level academic study in a manner and means appropriate for a degree which equips students with theory-based practice, and practice-based theory.
  • To offer a programme which emphasises the synergy between business and socio-political approaches to Sport Marketing and Management teaching, embracing both as part of a holistic approach setting business within a social model and drawing on the wider humanities agenda.
  • To equip students with the knowledge and skills in demand in the Sport Marketing and Management secto, and, with transferable generic skills expected of honours degree graduates, to enable them to function effectively in employment.
  • To meet demand within the sector for honours degree graduates.
  • To develop students to the level required, with a body of knowledge and skills proper to the field of study of Sport Marketing and Management and reflecting academic developments in that field.
  • To equip students for engagement in lifelong learning and to play a positive and effective role in the wider community.
  • To provide an appropriate base for access to further study or professional qualifications (i.e. entry points to access Chartered Institute of Marketing and Institute of Driect Marketing qualifications) by encouraging the knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development.
  • To engage in the process of lifelong learning with a view to playing a positive and effective role in the wider community.
  • To develop knowledge and skills proper to the field of study of Sport Marketing and Management to the level required for the award and with a view to employability in the sector and/or related sectors
  • To prepare graduates for further (postgraduate) study
  • To offer a relevant, challenging and innovative degree programme that enables staff to expand their areas of interest (teaching and research objectives) and attract quality students.   This in turn ensures the link between scholarship, advanced scholarship, research, and teaching.
  • To meet the needs of diversity, retention and progression agendas through learning, teaching and assessment

 

The programme has been designed to reflect the changing nature of the sector, offering a dynamic and contemporary programme of study to enable the student to apply the traditional and developing theories of marketing and management to the Sport sector.

All modules offer knowledge and understanding of the Sport Marketing and Management context, issues, theory and practice, set within a political and social framework as well as a business/organisational framework, at the appropriate level.

 At Level 4, students will learn about the fundamentals of Management (SS4106, BU4001) as well as other important competences for Managers through BU4002.. The principles of Marketing and the contextualisation of Marketing to the Sport sector are covered in modules SS4301 and TM4024.   

At Level Four, students will be expected to describe, discuss, compare/contrast and outline through the following modules:-

  •  The fundamentals of Management (SS4106, BU4001) as well as other important competences for Managers through BU4002;
  • The principles of Marketing and the contextualisation of Marketing to the Sport sector are covered in modules SS4301 and TM4024.  

 

Level 5 builds on the knowledge gained in Year 1 and, through the following modules aims to:-

  • develop student's core understanding of the Sport Sector (SS5301). 
  • explore Marketing in the three distinct modules. The importance of Marketing planning is covered in TM5022, Sport Marketing in SS5105 and the growing importance of Digital Marketing in SS5302
  • develop the fundamentals of research and the research process are covered in BU5011

At Level Five, students will be required to evaluate, analyse, justify and differentiate.

At Level 6 students are expected to attain a more strategic knowledge of relevant topics. At this level the modules are focused on:-

  • Marketing Communications (TM6004) and Strategic Marketing Management (TM6002).
  • Selling Sports (SS6610)  gives students a thorough understanding of the many facets of Integrated Marketing Communications.
  • There’ll also be the opportunity to develop a project looking into a Sport Marketing & Management topic of their choice.

At Level Six, students will be required to critique, synthesise, appraise and formulate justifiable recommendations.

 

Running alongside the core practical skills modules will be theory-based modules which enable students to make sense of and apply those practical skills.   The student will be expected to develop towards ownership of their own learning process at level six.

This will particularly apply to modules which require conceptual analysis and reflection. Thinking and cognitive skills include creative thinking, critical and conceptual reflection and analysis, interdisciplinary linkages and action-learning activities.

Thinking and cognitive skills are expected to develop across the three years of study, with progression from an emphasis on clear description and understanding, to demonstration of analytical and critical skills by the end of the studies. Module linked to this staged development of cognitive skills are as follows:-

Level 4

  • Find, read and understand Sport, Marketing, and Management specific texts, including primary sources, and reference them using an appropriate referencing format (all modules)
  • Interpret basic data and data sets (TM4024), (BU4002) 
  • Be able to write reports  (SS4301), (SS4106)
  • Analyse data using appropriate level tests (TM4024, BU4002)

Level 5

  • The ability to synthesise material across a range of sources, looking for general principles to increase the power of analysis (all modules)
  • The ability to analyse data (TM5011, TM5302)
  • Problem-solving (TM5022) 
  • Reflection upon a period of work based activity (WB5101)
  • The ability to critique a source (all modules)

Level 6

  • The planning and conduct of an extended piece of original research relevant to the subject discipline (BU6024)
  • The ability to apply a critical and analytical stance to the reading and reporting of research and other texts (all modules)
  • To problem-solve and critically evaluate (all modules)
  • To comprehend and analyse complex data sets (BU6024)     

 

Students will demonstrate the ability to manage their time, and to plan, conduct and report research in a variety of formats, and deal with statistical and textual analysis of data. Students will gain experience in project management consistent with practice in professional contexts, as well as knowledge of ethical standards in research. They will demonstrate numerical skills appropriate to the interpretation of large data sets; use of information technology (including use of specialist digital marketing software for analysis and campaign planning); the ability to work effectively in a team; the ability to plan and carry out work individually, keeping to deadlines; the ability to reflect upon their own learning and performance and enhance their abilities in the light of that reflection.

Level 4

  • Time management (all modules)
  • Reflection skills (TM4027)
  • Numeracy skills (BU4002)
  • An awareness of ethical issues relating to Marketing practise (BU4301, TM4024)
  • Technology skills (TM4024)

Level 5

  • Project management (TM5022, BU5011)
  • The ability to work as a key member of a team (TM5011)
  • Enhanced reflection skills (WB5101)
  • Developing technology skills through SS5302

Level 6

  • The ability to plan, manage, conduct and report on change (BU6008)
  • Apply the Integrated Marketing Communications mix to a range of real-world problems and issues (SS6110)

 

Level 4

  • Describe Marketing, Sport and Management concepts, theories and frameworks both orally (through presentations) and in all written work including Digital Marketing campaigns (all modules)
  • Be able to write for an academic audience (all modules)
  • To develop basic presentation skills (TM4027) 

 

Level 5

  • Develop a coherent and evidence-based argument (all modules)
  • Adapt content writing styles for specific audiences (SS5302)
  • Communicate fluently with members of a team (all modules)

Level 6

  • Fluent and accurate written communication, based on clear and critical argument and evidence-based reasoning (all modules)
  • Fluent written communication suitable for an end-consumer audience (SS6610)

The programme is a three year honours degree course offering a combination of Sport Marketing and Management.

Each module is worth 20 credits, with 200 hours of learning activity and an average across the programme of 48 contact hours per module at level 4, 40 at level 5 and 36 or 48 at level 6. These are weighted towards more traditional contact activities at level 4 and more independent student learning at level 6.  The level of a module is determined by linking the intended learning outcomes and the assessment criteria to the descriptors of the characteristics of learning for each level; assessment is informed by generic marking criteria. Qualifications are awarded to mark the achievement of positively defined outcomes which are transparent in the module descriptors. 

The Sport Marketing and Management programme offers students the opportunity to study the core sport management disciplines while also specialising in sports marketing.

The course provides a rich learning experience as it’s delivered by a team who have extensive experience of working in these areas. It will provide a great platform for those wanting to pursue a career in Sport Marketing and Management.

At Level 4, students will learn about the fundamentals of Sport and Sport Management. They will also start to develop their knowledge of the principles of marketing. The growing importance of Digital Marketing is also covered. The course also introduces students to some of the important Management disciplines that will support studens in their future roles. All of this specifically within a sport context.

At Level Four, students will be expected to describe, discuss, compare/contrast and outline

At Level 5 builds on the knowledge gained in Year 1 and aims to develop core understanding of the Sport Sector and the important Marketing and Management skill sets

At Level Five, students will be required to evaluate, analyse, justify and differentiate.

At Level 6 topics include  Strategic Marketing Management and Selling Sports. The latter will give students a thorough understanding of the many facets of Integrated Marketing Communications.  There’ll also be the opportunity to develop a project looking into a Sport Marketing & Management topic of their choice.

At Level Six, students will be required to criticise, synthesise, appraise and formulate

Mod-Code Level Title Credit Single
BU4001 4 Managing People and Organisations 20 Comp
BU4002 4 Finance for Managers 20 Comp
SS4106 4 Introduction to Sport Management 20 Comp
SS4301 4 Introduction to Sport Marketing 20 Comp
TM4024 4 Practical Marketing 20 Comp
TM4027 4 Developing Professional Practice 20 Comp
BU5011 5 Research in Context 20 Comp
SS5105 5 Sport Marketing 20 Comp
SS5301 5 The Business of Sport 20 Comp
SS5302 5 Digital and Direct Marketing for Sport 20 Comp
TM5022 5 Marketing Management 20 Comp
WB5101 5 Enhancing your Employability through Work Based Learning 20 Comp
BU6002 6 Strategic Management 20 Comp
BU6008 6 Leadership and Change Management 20 Comp
BU6024 6 Management Research Project 40 Comp
SS6110 6 Selling Sport 20 Comp
TM6004 6 Marketing Communications 20 Comp

120 credits at Level 4 entitles the student to a Certificate of Higher Education

240 credits by the end of Level 5 entitles the student to a Diploma of Higher Education

360 credits by the end of Level 6 entitles the student to a Bachelor’s degree


Total:360 Credits

This programme is available to anyone capable of reaching the required entry standards. The typical applicant will have a minimum of 260 UCAS points, of which 220 points must be obtained from GCE A2 Level or Vocational A Level (6 or 12 unit) awards, including a Grade C in one subject. The remaining points may be achieved from GCE A2/AS Level, Vocational A/AS Level awards, or from Level 3 certification. BTEC National Certificate/Diploma applicants will have a minimum of a Merit profile.  Applicants will be expected to hold a GCSE Mathematics qualification at grade C or above. Irish and Scottish Highers: a minimum of BBCC 30 points for applicants studying on the International or European Baccalaureate.  Applications will be considered on an individual basis.

Relevant Subject Benchmark Statements have been referenced for the development of Marketing and Management related modules (General Business and Management Benchmark Statement 2015). The Statement for Higher Education benchmarks for programmes broadly concerned with sport has also been utilised for the Sport specific modules.

Knowledge based benchmarking for Marketing and Management modules

The QAA statement provides examples of knowledge topics to be covered and these include:-

  1.  markets - the development and operation of markets for resources, goods and servicesCovered in the Marketing specific modules at all levels
  2. customers - customer expectations, service and orientationCovered in the Marketing specific modules at all levels
  3. finance - the sources, uses and management of finance; the use of accounting and other information systems for managerial applicationCovered in BU4002
  4. people - the management and development of people within organisationsCovered in BU6008
  5. information systems - the development, management and exploitation of information systems and their impact upon organisationsCovered in TM5022, SS5302, TM6002
  6. communication and information technology - the comprehension and use of relevant communication and information technologies for application in business and managementCovered in TM4027, SS5302, SS6110
  7. business policy and strategy - the development of appropriate policies and strategies within a changing environment, to meet stakeholder interestsCovered in TM6002, TM6004
  8. pervasive issues - sustainability, globalisation, corporate social responsibility, diversity, business innovation, creativity, enterprise development, knowledge management and risk management.Covered in TM6002

Knowledge based Benchmarking for Sport modules

The design of the programme has also taken account of and, where appropriate, incorporated the recommendations of the Quality Assurance Agency for Higher Education (QAA) benchmarks for programmes broadly concerned with sport. Unit 25 benchmarks relating to sport and recreation have been developed in conjunction with the British Association of Sport and Exercise Sciences (BASES), the Leisure Studies Association and the UK Higher Education Standing Conference for Leisure, Recreation and Sport

The relevant parts of the benchmarks provided guidance that students are expected to be able to:

  1. Display a critical insight into the organisations and structures responsible for sport, and the political ramifications arising from these, in the study of the historical, social, political, economic and cultural diffusion, distribution and impact of sport
  2. Understand and apply the theories, concepts and principles of practice from the generic management areas of operations, finance, human resources, economics and marketing to sports facilities and events, in the study of the policy, planning, management and delivery of sporting opportunities:

Modules SS4106, SS4301, SS5105, SS5301 have all been developed with this guidance in mind.

Skills benchmarking (all modules)

The QAA statement also provides guidance on the appropriate skill sets to be embedded within the programme. These are as follows:

  1. Cognitive skills of critical thinking, analysis and synthesis. This includes the capability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, to define terms adequately and to generalise appropriately
  2. effective problem solving and decision making using appropriate quantitative and qualitative skills including identifying, formulating and solving business problems. The ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations
  3. effective communication, oral and in writing, using a range of media which are widely used in business such as the preparation and presentation of business reports
  4. numeracy and quantitative skills including data analysis, interpretation and extrapolation. The use of models of business problems and phenomena
  5. effective use of communication and information technology for business applications
  6. effective self-management in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise
  7. effective performance, within a team environment, including leadership, team building, influencing and project management skills
  8. interpersonal skills of effective listening, negotiating, persuasion and presentation
  9. ability to conduct research into business and management issues, either individually or as part of a team for projects/dissertations/presentations. This requires familiarity with and an evaluative approach to a range of business data, sources of information and appropriate methodologies, and for such to inform the overall learning process
  10. self-reflection and criticality including self-awareness, openness and sensitivity to diversity in terms of people, cultures, business and management issues. Also, the skills of learning to learn and developing a continuing appetite for learning; reflective, adaptive and collaborative learning.

Given the nature and scope of the programme it is felt that all modules across all the levels explicitly reference the skill sets referenced above.

The methods of learning and teaching are geared to progression and integration through the levels of the programme.  The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning.  The major forms of teaching methods will be lectures, seminars and workshops.  Other methodologies will be employed as appropriate.  These may include; field trips, visits, directed reading, interactive learning via the University computer network, case study analysis, individual research, group learning activities, reflective log/portfolio (e.g. utilising student progress files in relation to personal development planning) and presentations.  Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas. 

The Programme Team seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of key/transferable skills.  This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.

The assessment strategy for this degree will serve three purposes:

  • To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied within a relevant business context;
  • To promote teaching to learning, which will assist students in the achievement of academic goals and imbue them with skills and attitudes which will assist in life-long learning.

Assessment will follow the university model of a 4,000 word equivalency per module.  Each module will be summatively assessed typically, but not in all cases, by two assessments, with formative assessment also employed throughout.  Student assessment will employ rigorous, objective testing to ensure that learning outcomes are met.

Assessment tasks will grow in sophistication and complexity as a student progresses on the programme.  For example:

  • at Level Four a student may be asked to describe, discuss, compare, and outline;
  • at Level Five a student may be asked to evaluate, analyse, justify, and differentiate; 
  • at Level Six a student may be asked to criticise, synthesise, appraise, formulate.

However, it is expected that students will begin to use and develop critical skills from the beginning of the programme.

Students will be assessed in a number of ways, including essays, industry-related reports, presentations,  debates, presentations, assessed seminars, reflective reports and  examinations.   

The assessment strategy has been created in accordance to the University's Teaching, Learning & Assessment strategy.

Students completing the programme should meet the QAA’s Benchmark document’s standards on knowledge and understanding, skills and the assessment strategies.  The outcome of level three should be a graduate student who will be able to offer added value to the market place by meeting the expectations of employers via the application of acquired transferable, integrated skills, and the developed body of knowledge gained from the programme.   In addition the graduate will have amassed valuable life skills such as self-awareness, creative problem solving, and autonomy, which could be applied in a wide variety of circumstances which they will face. They will have been instilled with a positive attitude towards reflection, self- awareness and will possess openness towards seeking out life-long learning opportunities, which may be translated into the pursuit of professional qualifications.  

A typical student will:

  • have a wide knowledge and understanding of the broad range of areas of business and management and the detailed relationships between these, their application and their importance in an integrated framework
  • consistently demonstrate a command of subject-specific skills including application of knowledge, as well as proficiency in intellectual skills
  • have a view of business and management which is influenced by a variety of learning sources including guided learning, team work and independent study
  • be distinguished by their enhanced capacity to develop and apply their own perspectives to their studies, to deal with uncertainty and complexity, to explore alternative solutions, to demonstrate critical evaluation and to integrate theory and practice in a wide range of situations.

The Programme Team has a flexible admissions policy, and encourages applications from mature students and from groups normally under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject.

The Programme Team has considerable experience in successfully addressing the practical and learning needs of a wide range of students.  This includes mature students, those entering education with a non-standard academic background and those with a wide range of disabilities.  Equality and diversity issues are embedded and addressed in all departmental modules. 

Students studying on the programme will benefit from the experience of staff within the department. For example, extensive experience in delivering management training for organisations and practising managers at undergraduate and postgraduate level will continues to inform the curriculum. The Programme Team has links with Liverpool City Council, Wirral Council, Chester Business Club, Chester & Warrington Chambers of Commerce, the Mersey-Dee Alliance, the Leadership Trust Forum, and the Birchwood Business Forum. The department is also a member of the Association of Business Schools and the European Foundation for Management Development

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