Broadcast Production and Presenting BA (Hons) (Single Honours)
2017 - 2018
Bachelor of Arts (Single Honours)
Broadcast Production and Presenting
Broadcast Production and Presenting
University of Chester
University of Chester
Undergraduate Modular Programme
Full-time and Part-time
Classroom / Laboratory,
3 years full-time / 6 years part-time
Annual - September
Arts and Humanities
Communication, Media, Film and Cultural Studies.
University of Chester
Wednesday 9th March 2016
To produce graduates who have an informed and critical approach to understanding contemporary multi-platform broadcast media, media products and presenting.
To develop an awareness and understanding of the deployment of skills within the contemporary media industry, including those competencies of an entrepreneurial/freelance nature, and offering structured opportunities to explore these.
To develop the cognitive and professional potential of undergraduates through degree-level study focusing on the processes of multi-platform broadcast media and presenting.
To encourage critical analysis and reflection on multi-platform broadcast media and presenting.
To provide necessary practical, creative, transferable and subject skills to enable the graduate to work in a range of employment opportunities.
To provide a supportive and sequenced framework for students' learning.
To provide a degree that fulfils the criteria suggested in the relevant QAA subject standards and benchmarks.
At all levels, students will develop research and critical skills to deepen their knowledge and understanding of broadcasting and presenting, specifically in television and radio production contexts.
Level 4: Demonstrate a fundamental understanding of the production process in broadcasting and presenting and evidence key knowledge of specific aspects including convention, platform, narrative and genre (ME4736, ME4738, ME4744)
Level 5: Exhibit an active knowledge of key techniques, skills and practices related to television and radio production and presenting. (ME5717, ME5718, ME5719, ME5720, ME5729)
Level 6: Evidence a comprehensive knowledge of professional production and presenting skills, forms and practices related to the broadcast media sector. (ME6724, ME6726, ME6728)
Evidence a critical understanding of broadcast media and presenting within their theoretical, aesthetic, cultural, historical, economic and /sociopolitical contexts. (ME6740)
The programme aims to develop cognitive skills over the three levels of study, moving from basic description and understanding to an ability to critically analyse, reflect on and contextualise.
Level 4: Demonstrate basic investigation, analysis, research and problem-solving skills. (all modules)
Level 5: Develop and expand understanding in a range of academic and practical contexts, including reflection on own practice and individual and team problem-solving. (ME5717, ME5718, ME5719, ME5703, WB5101)
Evidence an ability to employ a range of research and theoretical approaches in a variety of broadcast media production and presenting scenarios. (ME5717, ME5718, ME5719, ME5720, ME5729)
Level 6: Exhibit intellectual engagement through critical evaluation and analysis of broadcast media and presenting texts. (ME6740)
Develop and justify arguments employing a wide range of techniques, ideas and concepts related to areas of media production and presenting. (ME6740)
Demonstrate ability to integrate theoretical learning and knowledge within academic and professional contexts. (all modules)
It is expected that students will develop their practical and professional skills from a basic level of competency to one of an advanced and specialist nature, developing as producers of programmes and as confident presenters. Through the work-based / experiential learning modules at level 5, students should develop and hone both professional practical and transferable skills through structured opportunities to pursue entrepreneurial/freelance projects.
Level 4: Demonstrate a basic competency in television and radio production, evidencing ability to employ key techniques and practices. (ME4736, ME4738, ME4744)
Demonstrate competency in audio and visual presenting. (ME4744)
Evidence basic understanding of the legal, ethical and regulatory constraints affecting broadcast media practices. (ME4736, ME4738, ME4744)
Level 5: Building on level 4, develop further operational, specialist production and presenting skills, including for outside and live/ ‘as live’ recording and broadcast for radio and television. (ME5717, ME5718, ME5719, ME5720)
Demonstrate a significant understanding of the key legal, ethical and regulatory issues affecting broadcast media practices including for live broadcast. (ME5717, ME5718, ME5719, ME5720)
Level 6: Deploy and apply effective and appropriate creative and specialist practical skills, in response to a range of broadcast media briefs and contexts. (all modules)
Exhibit a working knowledge of the key legal, ethical and regulatory issues affecting broadcast media practices. (all modules)
Throughout the programme, there will be an emphasis on developing as effective and confident communicators, whatever the media.
Level 4: Demonstrate the ability to work both alone and as part of a group. (ME4736, ME4738, ME4744)
Demonstrate fundamental oral, written and visual communication skills. (ME4734, ME4736, ME4738, ME4744)
Level 5: Communicate effectively through a range of media and in both individual and group settings. (all modules)
Demonstrate significant oral, written and visual communication skills skills in a digital environment. (ME5717, ME5718, ME5729)
Level 6: Demonstrate effective academic and professional communication skills, presenting work in an appropriate digital or written format evidencing the deployment of advanced levels of academic, stylistic, technical and professional proficiency. (All modules)
The programme offered is a Single Honours subject programme studied over three years on a full time basis. Most of the modules within the Department of Media are worth 20-credits with 200 hours of associated teaching and learning, except for the 40-credit modules with 400 hours of teaching and learning, and one 60-credit module with 600 hours of teaching and learning. The programme takes into account the benchmarking statements for Communication, Media, Film and Cultural Studies, and the Framework for Higher Education Qualifications in England, Wales and Northern Ireland. The structure has at its core the establishment and development of knowledge, skills and understanding of media situated within the political, social and economic factors which impact upon them and upon which they impact. Assessment of these modules will be through academically, personally and vocationally orientated outcomes designed to prepare the student for graduate level work and / or further study.
At Level 4, students will study core modules in the fields of Media Representation and Analysis: Gender, Ethnicity and Class, Radio Production Skills, Factual TV and Skills of Broadcast Presenting, which provide a developmental platform from which future learning can build. Necessarily so, emphasis is placed upon the radio and television aspects of the programme, which is reflected in the credit allocation of these two subject areas.
At Level 5, students will further develop capabilities though study of five core 20-credit modules, namely Advanced Radio Production Skills, Radio Sequence Programmes, Introduction to Studio, Creative Practice and Broadcast Content, and Presenting Live: Studio and Outside Broadcasts. Study at this level not only fosters opportunities to hone and refine creative-practice in radio and television for studio and outside broadcasts, but also broadens knowledge and understanding to include a keen awareness of responsibility and self-management in the research, and the development and presentation of creative ideas. Level 5 also includes a range of 20-credit opportunities for work-based or experiential learning, one of which is compulsory. Additionally, students can replace the entire year with an exchange year or complete an additional 120-credits at an overseas partner institute.
Level 5 Modules
[Level 5 credits can be substituted for a full year exchange via the module WB5007 International Exchange Module – Full academic year 120 credits]
And, 20 credits from: ME5703 Experiential Project in Media 20 credits (Experiential Learning), or WB5101 Enhancing your Employability through Work Based Learning 20 credits (Work-Based Learning) or WB5004 Learning in the Wider World 20 credits (by application)
[Level 5 credits can be followed by WB5008 The Study Abroad Experience 120 credits (non-award credits and by application)]
Level 6 provides for application and consolidation of knowledge and understanding in the specialist areas of radio and television, notably through the 20-credit Radio Production Projects, Radio Management Projects and the Non-Broadcast Production modules. Students must also study the 60-credit Broadcast Production and Presenting Major Project module.
120 credits at Level 4 entitles the student to a Certificate of Higher Education
240 credits by the end of Level 5 entitles the student to a Diploma of Higher Education
360 credits by the end of Level 6 entitles the student to a Bachelor’s degree
104 UCAS points from GCE A Levels or equivalent. Typical offer - CCC/BCC
BTEC National Diploma/Certificate: merit/distinction profile
B in 4 subjects
QAA recognised Access to HE Diploma, Open College Units or Open University Credits
OCR National Extended/Diploma: merit/distinction profile
The Advanced Diploma: acceptable on its own
Welsh Baccalaureate (core) will be recognised in our tariff offer
The Subject Benchmark Statements for Communication, Media, Film and Cultural Studies are available on the QAA website (www.qaa.ac.uk). The UK Standards Statements for Radio Production and Broadcast Journalism are available on the National Occupational Standards website (www.ukstandards.org.uk). This programme accords with the relevant Benchmarks and Occupational Standards and the Framework for Higher Education Qualifications in England, Wales and Northern Ireland. The programme content provides for a broad knowledge of the radio industry and the role that it plays in the media and communications industries.
Media modules will engage students with, for example, understanding and knowledge of the processes linking production, distribution, circulation and consumption; key production processes and professional practices relevant to media, cultural and communicative industries, and of ways of conceptualising creativity and authorship, professional, technical and formal choices which realise, develop or challenge existing practices and traditions, and of the possibilities and constraints involved in production processes; the legal, ethical and regulatory frameworks that affect media and cultural production, manipulation, distribution, circulation, and consumption; how media, cultural and creative organisations operate, communicate and are managed; how in creative industries individuals, or collaborative project-oriented teams, are developed, operate and complete their work (Subject Benchmarks Section 4)
There are strong links at all levels with a range of the National Occupational Standards which are reflected in the modules' aims and learning outcomes.
The modes of learning and assessment will engender in students the ability to "consider and evaluate their own work in a reflexive manner, with reference to academic and/or professional issues, debates and conventions". (QAA Subject Benchmarks)
Students will progress through the programme, developing from a position of reliance and dependency on tutor guidance and support in the initial stages to a self-supporting, self-directed and autonomous approach to their studies. Students will increasingly be expected to demonstrate the ability to originate, research, assimilate, develop and critically review ideas across a range of practically and academically focused modules, in accordance with level-related assessment criteria.
Level 4 study will provide opportunities for students to develop key and core skills, knowledge and understanding, thereby creating an effective platform from which greater autonomy, academic awareness and production skill may be evolved. Students, typically, will not necessarily work with external bodies at Level 4 but will be evolving skills and practices relevant to a workplace environment. At level 5 and 6, students may engage with external organisations through their production modules and experiential / work-based learning, forging working relationships between themselves, industry and the University.
Students will experience a range of teaching and learning methods related, and relevant to the acquisition of key and subject specific knowledge and skills. The curriculum and learning experiences offered to students will be designed to reflect the specific aims, emphases and learning outcomes of the programme. Students will be made aware of these at the outset from the programme and individual modules.
Students of this programme will reap the benefits of exploring a wide range of materials and sources, from both academic and non-academic contexts cognate with the field of study. Learning opportunities will be via a selection of lectures, seminars and tutorials given by a wide range of personnel, including, for example, lecturers, visiting lecturers, external contacts and practising professionals from industry, who would have first hand and current experience of the opportunities in the discipline for potential graduates and an ability to relate the course to contemporary practices and trends. Opportunities for active assimilation, application, questioning, debate and critical reflection are therefore provided.
The Work-Based Learning or experiential learning module at Level 5 will also afford students the opportunity to develop skills in the workplace and other relevant environments. Reflection on their own and industry practices should enhance the student's portfolio of knowledge and experience, enabling them to think critically and objectively about their chosen field.
As students progress through the levels of the programme they will be expected to become more independent in their learning and to develop the capacity for critical reflection. From the student point of view, the three levels of study can be considered to be foundational, developmental and independent in their nature. The increasing emphasis on student self-direction and self-responsibility will be reflected in the learning and teaching strategies and methods deployed.
The variety of methods employed may include the following:
Lectures, demonstrations, seminars, workshops, tutorials, group and individual project work, supervised independent learning, computer-aided research, open and resource-based learning activities, field activities, group and individual presentations, small group tutorials, independent study, dissertation and work based or experiential learning.
Students will be expected to work independently outside timetabled teaching sessions. They will be provided with structured reading and expected to work individually and within groups, to successfully complete both academic and practical assignments. Students will be expected to keep up to date with current affairs and developments in the area of media and they will be expected to read critically a wide range of media-related texts and think critically about a wide variety of media texts and products.
Assessment on this programme is designed to provide feedback to students on their performance in order to shape future learning, to verify achievement in order that students can progress through and beyond the programme and to evidence for internal and external use the maintenance and enhancement of the quality of the programme. In the early stages of the programme, the formative role of assessment to help students learn may be as important as the summative assessment for certification. As students progress through the programme more emphasis may be placed on the verification of achievement.
The assessment strategy of this programme is based on the following assumptions and practices:
Assessment is acknowledged to be a major driver of student learning.
A variety of assessment practices will be employed in order to provide students with a range of opportunities to display intellectual, practical and transferable skills, and to accommodate the different learning styles of individual students.
Clear criteria for grading and the rules and regulations for assessment and awards will be available for all students throughout their programme.
Assessment at early stages of the programme will focus on evidencing the acquisition and development of foundation undergraduate knowledge, skills and understanding: later stages of the programme will focus on the demonstration of students' ability to independently synthesise advanced knowledge and skills. Assignments and projects at the start of the programme will be largely tutor determined. By Level 6 students will have significant elements of self-determination in their coursework assessments.
Tutors delivering the programme have explored and discussed maps of module aims, learning outcomes and assessments across the programme during the programme's design process in order to understand how their module assessments complement others in the programme and to develop equivalences in assessment weightings and balances.
Throughout the writing of this programme, the team has been mindful of the graduate characteristics detailed in the benchmarking statements for ‘Communication, Media, Film and Cultural Studies’. Though these are specific aims, it is understood that it would be unlikely for any one programme of study to achieve all of them. However, a course that has at its core the synergy between theory and practice, relating critical and reflective thinking in an academic environment to the professional practice of music production, is likely to achieve most of them.
Typically, students graduating within this programme will display characteristics from the following ‘Communication, Media, Film and Cultural Studies’ benchmarks:
“Engagement with forms of critical analysis, argument and debate, expressed through an appropriate command of oral, written and other forms of communication."
“Understanding of production processes and professional practices within media, cultural and communicative industries.“
“Critically informed competency in the management and operation of production technologies, procedures and processes.“
“The ability to engage with and to advance creative processes in one or more forms of media or cultural production.“
“The ability to consider views other than their own, and exercise a degree of independent and informed critical judgement in analysis.“
“The ability to work across a variety of group and independent modes of study, and within these to demonstrate flexibility, creativity and the capacity for critical self-reflection.“
Typically, students graduating within this programme will also display characteristics:
“Demonstrate the ability to gather and assimilate information and to synthesise and organise relevant outputs.“
“Demonstrate the ability to develop ideas and construct arguments in both verbal and written form and to evaluate such ideas and arguments critically.“
“Demonstrate the ability to work independently, and to show self-motivation and critical self-awareness."
Graduates of this programme will be equipped with a mix of effective key and transferable skills aligned with media industry-specific methodologies and practices. The abilities to critically analyse, apply knowledge in a wider context and present arguments in a coherent and appropriate way are skills much valued by employers. Further, they will have broad knowledge of the central role that media and cultural agencies play, along with the ability to explore any issues arising.
Outside of any formal experiential learning modules, through links with sections of the media and closely related industries, learners may have opportunity to implement, synthesize and hone knowledge, understanding and skills within a work-place context and / or via a negotiated work-brief. Opportunities such as this, whilst they cannot always be guaranteed due to external industry forces, are actively sought and developed by the programme team. Learners are also encouraged to seek out and develop independent extra-curricular links with industry, which may provide other fruitful opportunities.
The programme has been devised to provide students with the multiskills and knowledge required by the creative industries and associated agencies and also enable them to undertake further study. The skills and knowledge mix explored within the three years of the programme will maintain the overall paradigm of a synergy between theory and practice where the more practically focused modules will benefit from an underpinning theoretical knowledge of past forms and contemporary practices whilst supporting modules will keep the practical application of such knowledge at its core.
The programme is responsive to the needs of a wide range of employers in the media industry, whilst also providing a platform for further postgraduate study. Graduates will also acquire key transferable, analytical, organisational, personal, writing and communication skills, which will always prove valuable in a competitive job market.
There are opportunities throughout the programme for students to work on live briefs with 'externals'. Additionally, the Media Department's 'Hot Room' facility provides opportunities for students to be employed in an extra-curricular capacity to produce work that meets a client brief. Project such as these provide students with the opportunity to develop further technical and employability skills.
The University is committed to the promotion of diversity, equality and inclusion in all its forms; through different ideas and perspectives, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We are, in particular, committed to widening access to higher education. Within an ethically aware and professional environment, we acknowledge our responsibilities to promote freedom of enquiry and scholarly expression.
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