University of Chester

Programme Specification
Business with Placement Year BSc (Hons) (Single Honours)
2017 - 2018

Bachelor of Science (Single Honours)

Business with Placement Year

Business (Fast Track) with Placement Year

University of Chester

University of Chester

Warrington Campus

Undergraduate Modular Programme


Classroom / Laboratory,

3 years

7 Years

Annual - September




17a. Faculty

17b. Department

Business and Management Warrington School of Management

Business and Management

Business and Management Board of Studies

Wednesday 2nd March 2016

To provide a focused, analytical and integrated study of business and it's related functions

To provide a programme of study, which offers students deep insights into the disciplines, and methodologies of business and to stimulate a critical awareness of the factors associated with the changing focus of contemporary business practice.

To enable all students to develop a business centred approach, within an academic context, that is relevant to the key functions of business in a wide range of organisations and industries.

To provide students with a relatively flexible pathway that allows a basis from which to identify, develop, scrutinise and challenge a comprehensive range of business related models, frameworks and theories, and to apply them to actual situations in the internal and external working environments.

To enable students to develop and use a range of generic (transferable), cognitive, intellectual, personal and interpersonal skills required for effective undergraduate study and future vocational needs. 

To provide an appropriate base for access to further study or professional qualifications by encouraging students, through their knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development.

To provide a coherent programme of study which will prepare students for post-University employment and careers

To provide students with the opportunity to undertake a full year in either an industry placement or study abroad.

At level 4 students will be expected to:

  • to develop an understanding of the development of the processes and practices within business.
    • BU4510, BU4511, BU4513, BU4514
  • to be aware of the resource operations within the business field
    • BU4510, BU4511, BU4513
  • to understand the use and relevance of information technologies and their applications to business
    • BU4512, BU4513, BU4514, BU4515
  • to recognise the development and operation of financial and business markets
    • BU4513 BU4514
  • to understand the business environment through both an academic and professional perspective
    • BU4510, BU4511, BU4512, BU4513, BU4514, BU4515


At level 5 students will be expected to:

  • to demonstrate an understanding of organisational capabilities and recognise the essential features required at each stage of designing, planning, implementation, monitoring and controlling operations
    • BU5510, BU5513
  • to apply appropriate analytical and decision making techniques to theoretical process and project management situations
    • BU5510, BU5513,
  • to demonstrate research and problem-solving abilities by critically understanding methods of acquiring, interpreting and analysing information appropriate to the study of business
    • BU5510, WB5101,BU5511
  • to cultivate an appreciation of a range of contemporary business issues/ debates both nationally and internationally.
    • BU5000, BU5512


At level 6 students will be expected to:

  • to demonstrate ability to theorise and critically apply appropriate research and problem-solving approaches in order to obtain, interpret and analyse information appropriate to business
    • BU6510, BU6511, BU6512, BU6513
  • to appraise, evaluate and articulate the role of strategy within organisations
    • BU6510, BU65116513
  • to critically appraise opportunities of strategic business decision making,
    • BU6510, BU6511, BU6512, BU6513, BU6514

At level 4 students will be expected to:

  • to take responsibility for their learning and continuing professional development
    • all modules
  • to research and assess subject specific theories, paradigms, principles and concepts
    • BU4510, BU4511, BU4512, BU4513, BU4514
  • to develop reasoned arguments and challenge assumptions
    • all modules
  • assess and evaluate appropriate data and text evidence and information
    • BU4510, BU4511, BU4512, BU4513, BU451


At level 5 students will be expected to:

  • to develop ongoing responsibility for their learning and continuing professional development       
    • BU5000, BU5510, BU5512, BU5513, WB5101
  • to develop a critical awareness of the role of appropriate data and information
    • BU5510, BU5511
  • to analytically research, assess and embed subject specific theories, paradigms, principles and concepts
    • BU5511, BU5512, BU5513
  • develop critically reasoned arguments that challenge assumptions
    • BU5512, BU5513, BU5514


At level 6 students will be expected to:

  • to demonstrate a critical awareness and synthesis of their professional development within the business environment
    • BU6510
  • to critically assess and synthesize relevant detailed evidence and information
    • all modules
  • to critically apply theory and knowledge to business strategies
    • BU6511, BU6512, BU6513, BU6514
  • to synthesize a range of principles, models and concepts
    • all modules

At level 4 students will be expected to:

  • to effectively utilise a range of IT skills for business application
    • BU4512, BU4513, BU4515
  • to demonstrate self directed initiative
    • BU4510, BU4511, BU4515
  • to recognise and exhibit time management priorities
    • all modules
  • to realise the significance of team working
    • BU4510, BU4511, BU4515


 At level 5 students will be expected to:

  • to effectively plan and organise self to achieve business objectives
    • BU5510
  • to acknowledge and adopt a flexible approach to working practice
    • all modules
  • to be open to learn and question new concepts and applications
    • all modules
  • to develop an enthusiasm for problem solving and decision making
    • BU5510, BU5513


 At level 6 students will be expected to:

  •  to critically plan, design and communicate a sustained piece of independent academic work using appropriate media 
    • BU6510
  • to synthesise quality practice and academic conceptual theory within the working environment
    • all modules
  • to identify and critically apply leadership responsibilities within a range of contexts 
    • BU6511, BU6513, BU6514

At level 4 students will be expected to:

  • to demonstrate oral and written communication abilities using a range of media
    • all modules
  • to show the ability to treat numerical and statistical information in an inquiring manner
    • BU4512, BU4513, BU4515
  • to foster and improve their own learning and personal performance, including self-awareness and independence
    • BU4201
  • to develop working relationships with fellow students and external partners including team building, project management skills, negotiation and presentation
    • all  modules
  • to develop and demonstrate problem solving abilities in a range of situations and tasks/problems
    • all modules


At level 5 students will be expected to:

  • to demonstrate critical oral and written communication skills
    • all modules
  • to establish ability to analyse numerical and statistical information in a critical manner
    • BU5510, BU5511
  • to further develop and improve their own learning and personal performance, including self-awareness and independence
    • BU5000, BU5510, WB5101
  • to create effective relationships with fellow students, including team work, negotiation and evaluation
    • BU5510


At level 6 students will be expected to:

  • to demonstrate and synthesize critical oral and written communication abilities using a range of media
    • all modules
  • display a clear understanding of the critical analysis of numerical and statistical data in an inquiring manner, including data analysis and interpretation
    • BU6510, BU6514
  • critically apply relevant ICT methods to achieve outcomes in problem solving situations
    • BU6512, BU56514
  • critically analyse personal performance, including self-awareness and reflective, adaptive & collaborative learning
    • BU6510, BU6513

The overall structure of the award moves the students at level 4 and a functional perspective of businesses and their operation within diverse environments through an integrated and more analytical insight at level 5 to a critical evaluative and strategic perspective at level 6, where they achieve a high degree of autonomy as a learner, an ability to deal with complex and ambiguous concepts with the broad field and a capability to achieve a deep insight into selected areas within the field of business management.

The initial modules at level 4 form a foundation for the integrative approach at level 5, which in turn is further developed for the strategic aspects of business and management. This subject progression is complemented by the development of practical, applied skills, embedded within the modules and delivered through the challenges of assessment, group-working, placement, applied research and simulation, all building towards a range of facets which enhance employability. In keeping with this theme students may opt to undertake a placement year (extending the programme to three years in total) in order to gain a greater practical organisation insight through experiential learning.

 After completion of Level 5, students will undertake an industrial placement year through the module BU5000 . This offers students an opportunity to further develop the vocational, practical and experiential aspects of the taught modules during level 5.  Students will be placed in a range of organisations, and engaged in management activities.  This is viewed as extremely valuable, providing students with excellent opportunities to apply theory to practice, learn practical skills, network, enhance employment and careers prospects. It will also be useful in enabling further develop their understanding of theoretical input on return to the classroom.


NB. Students will have completed all the criteria for progression into Level 6 of their programme prior to embarking on their placement year.

In keeping with the nature of a general business programme a range of areas are covered, which gives the student potential directions for their applied management project in level 6 and helps to develop opportunities for varied career paths. The set format of the module arrangement ensure that all essential areas are covered and that students are exposed to the breadth of the field. Specific features throughout the course support students in tracking the skills they acquire in addition to the knowledge and understanding areas covered. This is achieved by reflective elements at level 4, 5 and 6 incorporated into the mandatory modules.

The award is delivered in a way which allows completion of the credits within three years of study. This accelerated approach is more intense than would be for a 3-year academic delivery plus placement and gives candidates the opportunity to benefit from migrating to a work situation more quickly and increasing accessibility on financial grounds. Students' progression through levels 4, 5, 6 and to completion will require a high level of commitment and determination due to the pace of teaching, learning and assessment on this fast-track programme.

Mod-Code Level Title Credit Single
BU4510 4 Organisational Behaviour 20 Comp
BU4511 4 Principles of Marketing 20 Comp
BU4512 4 Business Quants and IT 20 Comp
BU4513 4 Financial Understanding in Business 20 Comp
BU4514 4 Business Environment 20 Comp
BU4515 4 Developing Professional Practice and Skills 20 Comp
BU5000 5 Business Placement Year 120 Comp
BU5510 5 Applied Business Simulation 40 Comp
BU5511 5 Business Research Methods 20 Comp
BU5513 5 Process and Project Management 20 Comp
WB5101 5 Enhancing your Employability through Work Based Learning 20 Comp
BU6510 6 Applied Management Project 40 Comp
BU6511 6 Managing Business Strategy 20 Comp
BU6512 6 Digital Marketing and Social Media 20 Comp
BU6513 6 Human Resource Management 20 Comp
BU6514 6 Managing Information Systems & Organisational Knowledge 20 Comp

For an Undergraduate first degree programme:

  • 120 credits at Level 4 entitles the student to a Certificate of Higher Education
  • 240 credits at Level 5 entitles the student to a Diploma of Higher Education
  • Placement 120 credits
  • 360 credits at Level 6 entitles the student to a Bachelor’s degree

Applications to the programme are to be made through UCAS Route A.

Entry requirements are:

  • A minimum of 280 UCAS points, of which 200 points must be obtained from GCE and/or VCE A Levels (12 or 6 unit awards), including a grade C in one subject. The remaining points may be achieved from GCE and/or VCE A/AS Levels, VCE double award, or Level 3 Key Skills certification;
  • BTEC National Diploma/Certificate: merit profile;
  • Irish Highers/Scottish Highers: B in 4 subjects;
  • International Baccalaureate: 30 points;
  • European Baccalaureate: a minimum of 70%;
  • QAA approved Access course, Open College Units of Open University Credits.

Applicants may be required to attend an interview.

Knowledge and understanding

Business graduates should be able to demonstrate knowledge and understanding in the following areas:

  •  Markets: the development, access and operation of markets for resources, goods and services.
  • (BU4510, BU4511, BU4514, BU5510, BU5512, BU6511)
  •  Marketing and sales: different approaches for segmentation, targeting, positioning generating sales and the need for innovation in product and service design.
  • (BU4511, BU5510, BU6512)
  •  Customers: management of customer expectations, relationships and development of service excellence.
  • (BU4511, BU5510, BU6512, BU6513)
  • Finance: the sources, uses and management of finance and the use of accounting and other information systems for planning, control, decision making and managing financial risk.
  • (BU4512, BU4513, BU5510)
  •  People: leadership, management and development of people and organisations including the implications of the legal context.
  • (BU4510, BU5510, BU6513)
  •  Organisational behaviour: design, development of organisations, including cross-cultural issues, change, diversity and values.
  • (BU4510, BU5000, BU5510, BU6513,WB5101)
  • Operations: the management of resources, the supply chain, procurement, logisitics, outsourcing and quality systems 
  • (BU4512, BU5510, BU5513, BU6511)
  • Information systems and business intelligence: the development, management, application and implementation of information systems and their impact upon organisations.
  • (BU4512, BU5510, BU6514)
  • Communications: the comprehension and use of relevant communications for application in business and management, including the use of digital tools.
  • (BU4511, BU4512, BU4514, BU6512, BU6514, WB5101)
  •  Digital business: the development of strategic priorities to deliver business at speed in an environment where digital technology has reshaped traditional revenue and business models.
  • (BU4511, BU5510, BU6512, BU6514)
  • Business policy and strategy: the development of appropriate policies and strategies within a changing environment to meet stakeholder interests, and the use of risk management techniques and business continuity planning to help maximise achievement of strategic objectives.
  • (BU5510, BU6511, BU6513)
  • Business innovation and enterprise development: taking innovative business ideas to create new products, services or organisations including the identification of Intellectual Property and appreciation of its value.
  • (BU5510, BU6511)
  • Social responsibility: the need for individuals and organisations to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues.
  • (BU4510, BU4514, BU5510, BU6510, BU6511, BU6513)


Skills of particular relevance to business and management

  •  People management : to include communications, team building, leadership and motivating others 
  • (BU4510, BU4515, BU5000, BU5510, BU6513,WB5101)
  • Problem solving and critical analysis: analysing facts and circumstances to determine the cause of a problem and identifying and selecting appropriate solutions.
  • (BU4512, BU5510, BU5513, BU6510, BU6514)
  •  Research: the ability to analyse and evaluate a range of business data, sources of information and appropriate methodologies, which includes the need for strong digital literacy, and to use that research for evidence-based decision-making.
  • (BU4512, BU5000, BU5511, BU6510,WB5101)
  •  Commercial acumen: based on an awareness of the key drivers for business success, causes of failure and the importance of providing customer satisfaction and building customer loyalty.
  • (BU4511, BU5510, BU6511)
  • Innovation, creativity and enterprise: the ability to act entrepreneurially to generate, develop and communicate ideas, manage and exploit intellectual property, gain support, and deliver successful outcomes.
  • (BU4511, BU5000, BU5510, BU5512, BU6512,WB5101)
  •  Numeracy: the use of quantitative skills to manipulate data, evaluate, estimate and model business problems, functions and phenomena.
  • (BU4512, BU4513, BU5510, BU5513, BU6514)
  • Networking: an awareness of the interpersonal skills of effective listening, negotiating, persuasion and presentation
  • (BU4515, BU5000, BU5510, BU6510, WB5101)


Generic skills and attributesī‚ˇ

  • Ability to work collaboratively both internally and with external customers and an awareness of mutual interdependence
  • (BU4510, BU4511, BU5000, BU5510, BU6510, WB5101)
  • Ability to work with people from a range of cultures.
  • (BU5000, BU5510, BU5512, BU6513, WB5101)
  • Articulating and effectively explaining information.
  • (All modules)
  • Building and maintaining relationships.
  • (BU4510, BU5000, BU5510, BU5512, BU6513, WB5101)
  • Communication and listening including the ability to produce clear, structured business communications in a variety of media.
  • (All modules)
  • Emotional intelligence and empathy.
  • (BU4515, BU5000, BU5510, BU6513, WB5101)
  • Conceptual and critical thinking, analysis, synthesis and evaluation.
  • (All level 6)
  • Self-management: a readiness to accept responsibility and flexibility, to be resilient, self-starting and appropriately assertive, to plan, organise and manage time.
  • (BU4515, BU5000, BU5510, BU6510, WB5101)
  • Self reflection: self-analysis and an awareness/sensitivity to diversity in terms of people and cultures. This includes a continuing appetite for development
  • (BU4515, BU5000, WB5101)

The methods of learning and teaching are geared to progression and integration through the levels of the programme.  The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning.  The major forms of teaching methods will be lectures, seminars and workshops.  Other methodologies will be employed as appropriate.  These may include;  directed reading, interactive learning via the University computer network, simulation, case study analysis, individual research, group learning activities,  and presentations.  Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas.  

The Department seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of key/transferable skills.  This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.

The assessment strategy for this degree will serve three purposes:

  • To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied within business
  • To provide the vehicle for modular integration within a business context;
  • To promote teaching to learning, which will assist students in the achievement of academic goals and imbue them with skills and attitudes which will assist in life-long learning.

Assessment will follow the university model of a 4,000 word equivalency per 20-credit module.  Each module will be summatively assessed, with formative assessment also employed throughout.  Student assessment will employ rigorous, objective testing to ensure that learning outcomes are met.

Assessment tasks will grow in sophistication and complexity as a student progresses on the programme.  For example:

  • at Level Four a student may be asked to describe, discuss, compare, and outline;
  • at Level Five a student may be asked to evaluate, analyse, justify, and differentiate; 
  • at Level Six a student may be asked to criticise, synthesise, appraise, formulate.

However, it is expected that students will begin to use and develop critical skills from the beginning of the programme.

Students will be assessed in a number of ways, including essays, industry-related reports, presentations and presentations, assessed seminars, reflective reports, examinations. 

The departmental assessment strategy has been created in accordance to the University's Teaching, Learning & Assessment strategy.

Students completing the BSc Business Fast Track Single Honours programme should meet the QAA's Benchmark document's standards on knowledge and understanding, skills and the assessment strategies. The outcome of Level 6 should be a creative, flexible, skilled graduate student who has developed the skills, awareness and mindset to find, create and develop opportunities.   The graduate will be equipped not simply to appeal to and meet the needs of prospective employers, but to respond to and model opportunities for job and new venture creation.  In addition the graduate will have amassed valuable life skills such as self-awareness, creative problem solving, flexibility, enthusiasm and autonomy, which could be applied in a wide variety of circumstances and contexts that they will invariably face. They will have been instilled with a positive attitude towards critical reflection and emotional intelligence, and they will possess an openness towards seeking out life-long learning opportunities, which may be translated into the pursuit of professional qualifications.

Consistent with the University’s commitment to widen access and participation, the Department has a flexible admissions policy, and encourages applications from mature students and from groups historically under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject.

The Department has considerable experience in successfully addressing the practical and learning needs of a wide range of students.  These include mature students, those entering education with a non-standard academic background and those with a wide range of disabilities. 

Equality and diversity issues are embedded and addressed in all departmental modules.  Specifically, those modules preparing students for work in the events industry deal with diversity and equality issues in relation to the management of events.   

Students studying on the programme will benefit from both the operational and academic experience of staff in Business and related disciplines.

Warrington School of Management fully endorses and adheres to the University’s established Personal Academic Tutorial scheme. All students are allocated a personal tutor and are required to attend regular meetings (particularly during the first level). Personal tutors will assist with both academic and non-academic matters. In addition, and where necessary, students will be directed to the Learning Support Services for advice and guidance.

The department has very strong links with numerous local employer organisations, government bodies and a variety of Business based forums. These organisations are utilised in a number of ways ranging from guest speakers, placements to research opportunities for students.

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