University of Chester

Programme Specification
Tourism BA (Hons) (Combined Honours)
2017 - 2018

Bachelor of Arts (Combined Honours)

Tourism

Tourism (Pre 2016/17 Entry)

University of Chester

University of Chester

Queen's Park Chester

Undergraduate Modular Programme

Full-time and Part-time

Classroom / Laboratory,

3 years (4 years with Placement)

7 Years

Annual - September

N800

N800

No

17a. Faculty

17b. Department

Business and Management Marketing, HRM and Events Management

Hospitality, Leisure, Sport and Tourism

Tourism Management Institute

Marketing, Tourism and Events Management

Friday 1st January 2010

To provide students with a flexible pathway that allows a student to either major, minor or complete a joint programme of study with their other academic discipline.

To provide students with the opportunity to combine the study of tourism with another specialist academic area.

To provide a broad, analytical and integrated study of tourism focusing on key areas such as destination and organisation management.

To provide a programme of study, which offers students a relevant grounding in the fundamental disciplines, and methodologies of tourism as a subject area and to stimulate a critical awareness of the factors associated with the changing focus of contemporary tourism practice.

To enable all students to develop a critical approach, within an academic context that is relevant to the tourism industry.

To enable students to develop and use a range of generic (transferable), cognitive, intellectual, personal and interpersonal skills required for effective undergraduate study and future vocational needs.

To provide an appropriate base for access to further study or professional qualifications by encouraging the knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development .

To provide a coherent programme of study that will prepare students for post-University employment and careers.

 

Please note: depending on the nature/weighting of the combined honours route (major, equal or minor) not all modules will be relevant.

 

At level 4 students will be expected to:

  • develop an understanding of the development of knowledge in tourism (TM4004, TM4006);
  • develop an understanding of the need for both a multi-disciplinary and inter-disciplinary approach to study, drawing, as appropriate, from service, research and professional contexts (TM4002, TM4003, TM4005, TM4020);
  • understand the subject of tourism through both academic and professional reflective practice (TM4004, TM4006);
  • develop an understanding of, the moral, ethical, environmental and legal issues which underpin best practice (TM4003, TM4004).

 

At level 5 students will be expected to:

  • develop a critical understanding of the planning and management of tourism destinations and organisations (TM5004, TM5005);
  • to develop an understanding of the need for both a multi-disciplinary and inter-disciplinary approach to the study and management of tourism (TM5004, TM5005, TM5009);
  • demonstrate an understanding of the subject of tourism through both academic and professional reflective practice (TM5004, TM5005);
  • demonstrate research and problem-solving abilities by critically understanding methods of acquiring, interpreting and analysing information appropriate to the study of tourism (TM5005, TM5009);
  • be able to evaluate and discuss the moral, ethical, environmental and legal issues which underpin best practice in tourism (TM5004, TM5005, TM5009).

 

At level 6 students will be expected to:

  • be able to critically evaluate and discuss the impacts of tourism development and apply planning and management theory to the study of tourism destinations and organisations (BU6002, TM6007, TM6008);
  • synthesise and critically analyse the subject of tourism through both academic (BU6002, TM6007, TM6008; BU6001) and professional reflective practice (TM6007);
  • be able to conceptualise, design, implement, interpret and evaluate appropriate research and problem-solving approaches appropriate to the study of tourism (TM6007, TM6008, BU6001);
  • demonstrate a critical awareness of the moral and ethical issues which underpin best practice in tourism (TM6007, TM6008).

Please note: depending on the nature/weighting of the combined honours route (major, equal or minor) not all modules will be relevant.

At level 4 students will be expected to:

  • research and assess subject specific theories, paradigms, principles and concepts (TM4002, TM4003, TM4004; TM4005, TM4006, TM4020);
  • assess and evaluate appropriate data and sources (TM4002, TM4003, TM4004; TM4005, TM4006; TM4020);
  • described and analysed information;
  • apply knowledge and understanding to the solution of academic and professional challenges (TM4002, TM4003, TM4004; TM4005, TM4006, TM4020);
  • develop reasoned arguments and challenge assumptions (TM4002, TM4003, TM4004, TM4005, TM4006, TM4020);
  • take responsibility for their learning and continuing professional development (TM4002, TM4003, TM4004, TM4005, TM4006, TM4020).

 

At level 5 students will be expected to:

  • methodically research, evaluate and apply subject specific theories, paradigms, principles and concepts (TM5004, TM5005, TM5009);
  • critically interpret, evaluate and utilise appropriate data and sources (TM5003, TM5005, TM5009);
  • develop a critical understanding of the academic and professional challenges related to tourism (TM5004, TM5005, TM5009);
  • develop critically reasoned arguments that challenge assumptions (TM5004, TM5005, TM5009);
  • develop independence and assume ongoing responsibility for their learning and continuing professional development (TM5005, TM5009, WB5101 or WB5004).

 

At level 6 students will be expected to:

  • be systematic and critically reflective in their use of subject specific theories, paradigms, principles and concepts (BU6002, TM6007, TM6008, BU6001);
  • have a critical understanding of the role, meaning and limitations of data and sources and be able to synthesise and interpret data and sources effectively (BU6002, TM6007, TM6008, BU6001);
  • critically apply theory and knowledge to problem solving situations (BU6002, TM6007, TM6008, BU6001);
  • take ownership of professional development by actively utilising subject specific (TM6007) and broader professional guidance (Careers and Employability Services).

Please note: depending on the nature/weighting of the combined honours route (major, equal or minor) not all modules will be relevant.

At level 4 students will be expected to:

  • develop the ability to plan, design and execute practical activities using appropriate techniques and procedures (TM4006);
  • undertake fieldwork with due regard for safety and risk assessment (TM4005, TM4006);
  • develop an ability to plan, design, execute and communicate a sustained piece of independent intellectual work using appropriate media (TM4002, TM4003, TM4004, TM4005, TM4006, TM4020);
  • recognise and respond to moral, ethical and safety issues which pertain to the subject domain including relevant legislation and professional codes of conduct (TM4003, TM4004, TM4006).

 

At level 5 students will be expected to:

  • effectively plan, design and execute practical activities using appropriate techniques and procedures (TM5004, TM5005, TM5009);
  • effectively plan, design, execute and communicate a sustained piece of independent intellectual work using appropriate media (TM5005; TM5009, WB5101 or WB5004);
  • be able to recognise and critically examine moral, ethical and safety issues which pertain to the subject domain including relevant legislation and professional codes of conduct (TM5004, TM5005, TM5009).

 

At level 6 students will be expected to:

  • methodically plan, design and execute practical activities using appropriate techniques and procedures (TM6007, TM6008, BU6001);
  • critically plan, design, execute and communicate a sustained piece of independent intellectual work using appropriate media (BU6002, TM6007, TM6008, BU6001);
  • be able to critically examine, discuss and debate key moral and ethical issues which pertain to the subject domain including relevant legislation and professional codes of conduct (TM6007, TM6008, BU6001).

Please note: depending on the nature/weighting of the combined honours route (major, equal or minor) not all modules will be relevant.

At level 4 students will be expected to: 

  • demonstrate oral and written communication abilities using a range of media (TM4002, TM4003, TM4004, TM4005, TM4006, TM4020);
  • show the ability to treat numerical and statistical information in an inquiring manner (TM4002, TM4006);
  • develop and improve their own learning and personal performance, including self-awareness and independence (TM4002, TM4006)
  • develop working relationships with fellow students and external partners including team building, project management skills, negotiation and presentation (TM4003, TM4006, TM4020);
  • develop and demonstrate problem solving abilities in a range of situations and tasks/problems (TM4002, TM4003, TM4004, TM4006, TM4020). 

At level 5 students will be expected to:

  • demonstrate effective oral and written communication skills (TM5004, TM5005, TM5009) including the ability to creatively design visual communication (TM5009);
  • demonstrate the ability to understand, analyse and interpret numerical and statistical information in a critical manner (TM5009);
  • further develop and improve their own learning and personal performance, including self-awareness and independence (TM5004, TM5005, WB5101 or WB5004)
  • create effective relationships with fellow students and external partners including team work, negotiation and co-operation (TM5005, TM5009, WB5101 or WB5004);

At level 6 students will be expected to:

  • exhibit critical and effective oral and written communication abilities using a range of media (BU6002, TM6007, TM6008, BU6001);
  • display a clear understanding of the critical analysis of numerical and statistical data in an inquiring manner, including data analysis and interpretation (BU6002, TM6007, TM6008, BU6001);
  • critically apply relevant ICT methods to achieve outcomes in problem solving situations (BU6002).
  • critically analyse personal performance, including self-awareness and reflective, adaptive & collaborative learning (TM6007).

The programme is a 3 or 4 year degree course offering two pathways of study, tourism and one other named subject area. For example, Tourism may be combined with Business, Events Management, Marketing or any other allowed combination. It is a Combined Honours programme and students may choose to study tourism as a major, minor or joint pathway. The programme may be extended to 4 years as students can opt to undertake an industrial placement year or to study abroad for their placement year.

The coherence of the programme is reinforced by progression between levels and within disciplines allowing the development of thematic strands between levels. The programme has been designed to reflect the changing nature of tourism, offering a dynamic and contemporary programme of study to enable the student to reconcile the traditional theories of tourism with new thinking. 

At level 4, students will develop an understanding of the key tourism concepts. There will be an emphasis on experiencing the tourism industry both at academic and practical levels. In line with the QAA Framework for Higher Education Qualifications, Level 4 modules are designed to provide students with a sound knowledge of the basic concepts of tourism, with opportunities to take different approaches to solving problems, demonstrate accurate communication, and to develop qualities needed for employment requiring the exercise of some personal responsibility.  In addition to tourism modules designed to provide a theoretical underpinning, students will also have the opportunity to experience the tourism industry through visits, guest speakers, and practical activities.  

At Level 5, students will explore the relationships and the contexts in which tourism operates. The module Sustainable Tourism in Practice is a link between the study of destinations and organisations and is designed to develop the student's holistic view of the industry. Key aspects of tourism destination planning and management in a sustainable context will be developed. Level 5 culminates in a period of Work Based Learning in which students will have the opportunity to transfer acquired skills, knowledge and understanding.

Students may undertake WB5007 International Exchange as a replacement year of level 5. The replacement International Exchange module (WB5007) provides an opportunity to replace their second year of study by studying at a different University in an overseas country. It is important that the content of the modules offered by the overseas University match those that would have been studied during the student's second year at the University of Chester.

After completion of Level 5 students have the opportunity to take a placement year through the module BU5000 or through WB5008 The Study Abroad Experience, further developing the vocational, practical and experiential aspects of the taught modules from that level. 

For BU5000, students will be placed in a range of organisations and engaged in management activities.  This is viewed as an extremely valuable activity, providing students with excellent opportunities to apply theory to practice, learn practical skills, network, enhance employment and careers prospects, and to further develop their understanding of theoretical input on return to the classroom.  

Alternatively, students have the opportunity to do WB5008 the Study Abroad Experience. This study abroad module offers a complementary study opportunity for students in addition to their University of Chester degree. It is an excellent opportunity to learn about the culture of another country whilst following an academic study programme that complements their home-based programme of study. This study abroad experience will offer the student the opportunity to add additional modules/courses/subjects to their Chester degree, and be compatible with the student's overall degree profile. Students will already have completed all the criteria for progression onto Level 6 of the student's programme prior to embarking on WB5008. The composition of a negotiated programme will be determined by the student's subject department(s); the International Tutor will monitor and formalise the process in a written Learning Agreement. 

At Level 6, students will develop an understanding of how organisations and destinations undertake tourism management at a strategic level. For those students who opt to choose tourism as a major pathway they will have the opportunity to complete a dissertation.  For students on a joint or minor pathway, all modules will be taught. Contemporary issues form an important part of study at Level 6 and all taught modules reflect the contemporary nature of the industry. The Level 6 modules will enable students to demonstrate that they have developed an understanding of the complex and contemporary body of knowledge relating to tourism, have developed analytical techniques and problem-solving skills that can be applied in many types of employment, and will be able to evaluate evidence, arguments and assumptions, to reach sound judgements, and to communicate effectively. 

Students graduating with a Tourism Combined Honours degree will be able to demonstrate that they have the qualities needed for employment in a range of organisations.

BA Tourism Combined Programmes: Barred and excluded module combinations.

At level 4 the following applies:

Tourism and Events Management combined: as TM4020 Marketing for Tourism and Events is common to both programmes, students will instead take TM4003 Managing Customer Service.

Tourism and Marketing combined, Tourism and Business combined, Tourism and International Business combined: as Marketing and Business students take TM4001 Marketing Principles, Tourism students will not take TM4020 Marketing for Tourism and Events. Instead they will take TM4003 Managing Customer Service. For International Business (IB)- if students choose TM4001 as an IB option, they cannot take TM4020. This will be replaced by TM4003 Managing Customer Service.

At level 6 the following applies:

Regarding Strategy modules: At level 6 students may only take ONE of: BU6002 Strategic Management; TM6002 Strategic Marketing Management; BU6302 International Strategic Management. Where two of these modules are core for combined programmes, the following general rules apply:

For Tourism and Marketing combined the following rules apply:

1. Students who major in Tourism and minor in Marketing: if BU6002 Strategic Management is chosen as an option on the Tourism route, TM6002 Strategic Marketing Management will not be available as an option for the Marketing route; students will choose an alternate approved module.

2. Students who major in Marketing and equally weighted students: will take TM6002 Strategic Marketing Management. BU6002 Strategic Management will not be available as an option for the Tourism route; students will choose an alternate approved module.

For Tourism and International Business combined the following rules apply:

1. For major/minor combinations, the module core to the major programme should be taken, and an approved alternate chosen for the minor programme strategy module.

2. For joint combinations, students may choose which strategy module they wish to take, and then choose an approved alternate module to replace the barred module from the other programme.

Regarding BU6001: For Equally Weighted programme where a dissertation is NOT chosen ONLY, the following will also apply: EITHER TM6003 International and Global Marketing OR TM6012 Contemporary Issues in Events Management will be available as an option.

All options will only run when sufficient numbers have signed up for the modules

 

Combined Honours only
Mod-Code Level Title Credit Major Equal Minor
TM4003 4 Managing Customer Service 20 N/A N/A N/A
TM4004 4 Tourism Concepts 20 N/A N/A N/A
TM4006 4 Experiencing the Tourism Industry 20 N/A N/A N/A
TM4020 4 Marketing for Tourism and Events 20 N/A N/A N/A
BU5000 5 Business Placement Year 120 Optional Optional Optional
TM5000 5 MTSM Placement Year 120 N/A N/A N/A
TM5004 5 Destination Planning and Management 20 N/A N/A N/A
TM5005 5 Sustainable Tourism in Practice 20 N/A N/A N/A
TM5009 5 Researching the Visitor Economy 20 N/A N/A N/A
WB5002 5 Introduction to Entrepreneurship Skills 20 N/A N/A N/A
WB5004 5 Learning in the Wider World 20 N/A N/A N/A
WB5007 5 International Exchange Module – Full academic year 120 N/A Optional N/A
WB5008 5 The Study Abroad Experience 120 N/A Optional N/A
WB5101 5 Enhancing your Employability through Work Based Learning 20 N/A N/A N/A
BU6001 6 Business Dissertation 40 Comp Optional N/A
BU6002 6 Strategic Management 20 Optional Optional Optional
TM6003 6 International & Global Marketing 20 Optional Optional N/A
TM6007 6 Contemporary Issues in Tourism 20 Comp Comp Comp
TM6008 6 Tourism Impacts and Planning 20 Optional Optional Optional
TM6012 6 Contemporary Issues in Events Management 20 N/A Optional N/A

Level 4: 120 credits
Level 5: 120 credits

Placement: 120 credits (optional)

Level 6: 120 credits
Total: 360 credits (480 with placement)

Applications to the programme are to be made through UCAS Route A.

Entry requirements are:

  • A minimum of 240 UCAS points, of which 200 points must be obtained from GCE and/or VCE A Levels (12 or 6 unit awards), including a grade C in one subject. The remaining points may be achieved from GCE and/or VCE A/AS Levels, VCE double award, or Level 3 Key Skills certification;
  • BTEC National Diploma/Certificate: merit profile;
  • Irish Highers/Scottish Highers: B in 4 subjects;
  • International Baccalaureate: 30 points;
  • European Baccalaureate: a minimum of 70%;
  • QAA approved Access course, Open College Units or Open University Credits.

Applicants will not be required to attend an interview.

The design of this programme has been informed by the Unit 25 benchmark statements for Hospitality, Leisure, Sport and Tourism, 2000.  These statements are in the process of review but the updated version has not yet been published.  These statements include generic comment relevant to all subjects subsumed within unit 25, as well as specific statements relating to each of Hospitality, Leisure, Sport and Tourism programmes.

Tourism Knowledge and Understanding.      

The potential contributions of disciplines that help to explain the nature and development of tourism. TM4004

Theories and concepts which are used to understand tourism. TM4004

The definitions, nature and operations of tourism.  TM4004

The domestic and international nature and dimensions of tourism.  TM4004

Utilise a range of source material in investigating tourism.    TM4004, TM4006, TM5009

The dynamic nature of tourism in modern societies. TM4006, TM6007

The inter-cultural dimensions of tourism.   TM4004, TM5004, TM6008

 

The products, structure of and interactions in the tourism industry. 

The structure, operation and organisation of the public, private and not-for-profit sectors and their activities.       

TM4004, TM4006

The factors that influence the development of organisations operating in tourism. TM4006

Relations between consumers and tourism and the providers of tourism services.TM4020, TM4004, TM5005, BU6002

 

The role of tourism in the communities and environments that it affects     

The relationship between tourism and the communities and the environments in which it takes place.TM4004, TM5004, TM6008

The contribution and impacts of tourism in social, economic, environmental, political, cultural and other terms. TM4004, TM5004, TM6008

The approaches to managing the development of tourism through concepts of policy and planning. TM4004, TM5004, TM6008

 Appreciate the ethical issues associated with the operation and development of tourism.  TM5005

 

The nature and characteristics of tourists.    

The patterns and characteristics of tourism demand and the influences on such demand.  TM4004, TM5004

The ways in which tourists behave at destinations.   TM4004, TM4006, TM5004, TM6008

The cultural significance of tourism for tourists and their societies.  TM4004, TM4006, TM5004, TM6008

The methods of learning and teaching are geared to progression and integration through the levels of the programme.  The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning.  The major forms of teaching methods will be lectures, seminars and workshops.  Other methodologies will be employed as appropriate.  These may include; field trips, visits, directed reading, interactive learning via the University computer network, case study analysis, individual research, group learning activities, reflective log/portfolio (e.g. utilising student progress files in relation to personal development planning) and presentations.  Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas. 

The Department seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of key/transferable skills.  This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.

The assessment strategy for this degree will serve three purposes:

  • To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied to tourism;
  • To provide the vehicle for modular integration within a tourism context;
  • To promote teaching and learning that will assist students in the achievement of academic goals and imbue them with skills and attitudes which will assist in life-long learning.

Assessment will follow the university model of a 4,000 word equivalency per module.  Each module will be summatively assessed by a minimum of two assessments, with formative assessment also employed throughout.  Student assessment will employ rigorous, objective testing to ensure that learning outcomes are met.

Assessment tasks will grow in sophistication and complexity as a student progresses on the programme.  For example:

  • at Level 4 a student may be asked to describe, discuss, compare, and outline;
  • at Level 5 a student may be asked to evaluate, analyse, justify, and differentiate; 
  • at Level 6 a student may be asked to criticise, synthesise, appraise, formulate.

However, it is expected that students will begin to use and develop critical skills from the beginning of the programme.

Students will be assessed in a number of ways, including essays, industry-related reports, presentations, poster displays and presentations, assessed seminars, reflective reports, examinations. 

The departmental assessment strategy has been created in accordance to the University's Teaching, Learning & Assessment strategy.

The tourism industry is flourishing and the management of tourism has become increasingly important within many sectors, including hospitality, attractions, accommodation, tour operators and transport. Publicity and media coverage of high profile issues at both national and international level has brought the industry to the forefront.

The industry is, therefore, in continuous need of managers with graduate status and as such offers varied, challenging and rewarding careers for enthusiastic and committed managers.  These skills are also valuable for any organisation involved in tourism, whether small or large scale.  It is anticipated that the programme will contribute to the University’s employability strategy by producing students with sound and well-articulated skills for the workplace and supplying suitably prepared graduates to meet the needs of the local, regional and national economy.  This is particularly significant in the light of recent government reports emphasising vocationalism in higher education.  The curriculum, through carefully planned modules, will respond to the needs of individual students seeking rewarding employment as well as employers seeking to employ graduates with relevant, generic, transferable and specialist skills.  

In accordance with the QAA Framework for Higher Education Qualifications descriptor, typical holders of the BA Single Honours International Tourism Management would be able to:

  • apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects;
  • critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem;
  • communicate information, ideas, problems, and solutions to both specialist and non-specialist audiences;
  • display qualities and transferable skills necessary for employment requiring:
  • the exercise of initiative and personal responsibility;
  • decision-making in complex and unpredictable contexts; and
  • the learning ability needed to undertake appropriate further training of a professional or equivalent nature.

Consistent with the University’s commitment to widen access and participation, the Department has a flexible admissions policy, and encourages applications from mature students and from groups normally under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject.

The Department has considerable experience in successfully addressing the practical and learning needs of a wide range of students.  This includes mature students, those entering education with a non-standard academic background and those with a wide range of disabilities. 

Equality and diversity issues are embedded and addressed in all departmental modules.  Specifically, those modules preparing students for work in the tourism industry deal with diversity and equality issues in relation to the management of tourism. 

Students will benefit from a number of key visits to local, national and international tourism organisations and destinations. The department has very strong links with numerous employer organisations including local authorities and the sub-regional tourism board Marketing Cheshire. These organisations are utilised in a number of ways ranging from guest speakers, placement & research opportunities for students and site visits. The department is also a member of the Association of Business Schools and the European Foundation for Management Development.

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