University of Chester

Programme Specification
Music Production and Promotion BA (Hons) (Single Honours)
2017 - 2018

Bachelor of Arts (Single Honours)

Music Production and Promotion

Music Production and Promotion

University of Chester

University of Chester

Warrington Campus

Undergraduate Modular Programme

Full-time and Part-time

Classroom / Laboratory,

3 Years Full-Time or 6 Years Part-Time

7 Years

Annual - September

W374

W390

No

17a. Faculty

17b. Department

Arts and Humanities Media

Music

Hospitality, Leisure, Sport and Tourism

Communication, Media, Film and Cultural Studies

Media

Tuesday 15th March 2016

  • To produce graduates who have an informed and critical approach to understanding music production and promotion.
  • To develop the cognitive potential of undergraduates through degree-level study focusing on the processes of music production and promotion.
  • To encourage critical analysis and reflection on music production and promotion.
  • To produce graduates with both in-depth knowledge and understanding of specific aspects of music production and promotion and a holistic understanding of the "music journey" from the germination of a musical work through to its live presentation.
  • To provide necessary practical, transferable and subject skills to enable the graduate to work in a range of employment opportunities, with a particular focus on self-employment and entrepreneurship.
  • To provide a supportive and sequenced framework for students' learning.
  • To provide a degree that fulfils the criteria suggested in the relevant QAA subject standards and benchmarks.

By the end of this programme the student / learner will, typically:

At Level 4, demonstrate a fundamental knowledge and understanding of compositional aspects of music creation, music and media production tools and the role they play in the creation of commercial product and the wider context that commercial music exists within, and understand the subject of events management through practice (ME4706, ME4723, ME4733, ME4741, TM4005, TM4026).

At Level 5, demonstrate a comprehensive knowledge and understanding concerning moral and legal issues which underpin events management, commercial music texts and music production tools, in addition to experiential / work-based related learning knowledge and understanding (ME5703, ME5716, ME5727, WB5101, TM5025).

At Level 6, show an advanced knowledge and critical understanding of music production and promotion, whilst fully appreciating the complexities of the subject area (ME6704, ME6705, ME6733, ME6742).

By the end of this programme the student / learner will, typically:

At Level 4, demonstrate a framework of understanding of different approaches to analysing commercial music texts and the contexts within which they are created and research and assess specific theories principles and concepts (ME4706, ME4741, TM5025).

At Level 5, demonstrate the ability to reflect upon, analyse and contextualise music, applying concepts and principles, develop critically reasoned arguments that challenge assumptions and develop cognitive abilities related to experiential / work-based learning and research (ME5716, ME5727, WB5101, ME5703, TM5025).

At Level 6, perform advanced critical analysis of music production and promotion and its cultural and economic contexts, and articulate informed perspectives upon these issues; reflect critically on the relationship between theory and practice (ME6704, ME6705, ME6742).

By the end of this programme the student / learner will, typically:

At Level 4, demonstrate basic practical skills relating to music production, and professional skills associated with the music industry, in addition to giving consideration to safety and risk assessment (ME4706, ME4741, TM4005).

At Level 5, demonstrate a command and relevant understanding of music production and enhanced professional skills which may typically be obtained by closer liaison with parties external to the University, as well as engaging with work-based / experiential learning and research and examine relevant moral, ethical and safety issues (ME5716, ME5727, WB5101, ME5703, TM5025).

At Level 6, show advanced competencies in music production and promotion practical skills.  This will involve comprehensive and considered engagement with parties external to the University.  It will also involve engagement with a wider context than at previous Levels in terms of the environment that music exists within.  (ME6704, ME6705, ME6742).

By the end of this programme the student / learner will, typically:

At Level 4, demonstrate basic communication skills, for example, when working with others within production groups and when reflecting in written form (ME4706, ME4741, TM4005).

At Level 5, demonstrate a wide range of communication skills, especially as regards communication with parties external to the University, through the recruitment of artists and acts, experiential / work-based learning and research (ME5716, ME5727, WB5101, ME5703, TM5025).

At Level 6, demonstrate advanced communication skills, for example, through more engagement in a wider variety of contexts with parties external to the University, and deeper critical reflection and analysis, communicated effectively in written form (ME6704, ME6705, ME6742).

The programme offered is a Single Honours subject programme studied over three years on a full time basis.  It brings together inter-related subject areas in a symbiotic way. The areas of study are naturally inter-related as part of the "music journey", which starts with the conception of a musical product, through creation and production through its presentation in a live music context.

Most of the modules are worth 20-credits with 200 hours of associated teaching and learning.  Some are 40-credit modules with 400 hours of teaching and learning, and there is one 60-credit module with 600 hours of teaching and learning.  The structure has at its core the establishment and development of knowledge, skills and understanding of music production and promotion situated within the political, social and economic factors which impact upon them and upon which they impact. Assessment of these modules will be through academically, personally and vocationally orientated outcomes designed to prepare the student for graduate level work and / or further study.

Where broader events management modules have been taken in the diet there is an expectation that students of Music Production and Promotion will be able to develop skills and knowledge relevant to their degree title.

At Level 4, students will study core modules regarding music and media production, events management, music technology and history and the music industry, which provide a developmental platform from which future learning can build.

Level 4 Modules
ME4706 20 credits*
ME4723 20 credits
ME4733 20 credits*
ME4741 40 credits*
TM4005 20 credits*
TM4026 20 credits
*Compulsory

At Level 5, students will further develop capabilities though studying 40 credit modules concerning both music production and events.  There is also a research-orientated module.  Level 5 also includes a range of 20-credit opportunities for work-based or experiential learning, one of which is compulsory. Additionally, students can replace the entire year with an exchange year or complete an additional 120-credits at an overseas partner institute.

Level 5 Modules

[Level 5 credits can be substituted for a full year exchange via the module WB5007 120 credits]

ME5716 20 credits*
ME5727 40 credits*
TM5025 40 credits*

And, 20 credits from:
ME5703 20 credits (Experiential Learning),
or WB5101 20 credits (Work-Based Learning)
or WB5004 20 credits (by application)

[Level 5 credits can be followed by WB5008 The Study Abroad Experience 120 credits (non-award credits and by application)]

 *Compulsory

Level 6 provides for application and consolidation of knowledge and understanding in music production and promotion, notably through the 20-credit Live and Online Music Promotion and Enhanced Music Production modules. Students must also study the 60-credit Music Production and Promotion Final Major Project module. 

Level 6 Modules
ME6704 20 credits*
ME6705 20 credits*
ME6733 20 credits*
ME6742 60 credits*
*Compulsory

Through the three levels of graduated study students will have developed both subject specific and key / transferable skills applicable in a wide range of contexts relevant to music production and promotion.

Mod-Code Level Title Credit Single
ME4706 4 Working In The Music Industry 20 Comp
ME4723 4 Radio Short Forms 20 Optional
ME4733 4 Music, Technologies, Histories 20 Comp
ME4741 4 Music Creation and Recording 40 Comp
TM4005 4 Introduction to Events Management 20 Comp
TM4026 4 Events Management in Practice 20 Optional
ME5703 5 Experiential Project in Media 20 Optional
ME5716 5 Research for Professions, Practice and Academic Purposes 20 Comp
ME5727 5 Recording, Recruiting and Remixing 40 Comp
TM5025 5 The Live Event 40 Comp
WB5004 5 Learning in the Wider World 20 Optional
WB5007 5 International Exchange Module – Full academic year 120 Optional
WB5008 5 The Study Abroad Experience 120 Optional
WB5101 5 Enhancing your Employability through Work Based Learning 20 Optional
ME6704 6 Live And Online Music Promotion 20 Comp
ME6705 6 Enhanced Music Production 20 Comp
ME6733 6 Music PR and Promotion Writing 20 Comp
ME6742 6 Music Production and Promotion Final Major Project 60 Comp

  • 120 credits at Level 4 entitles the student to a Certificate of Higher Education
  • 240 credits by the end of Level 5 entitles the student to a Diploma of Higher Education
  • 360 credits by the end of Level 6 entitles the student to a Bachelor’s degree

UCAS points:

104 UCAS points from GCE A Levels or equivalent. Typical offer - CCC/BCC

BTEC:

BTEC National Diploma/Certificate: merit/distinction profile

Irish/Scottish Highers:

B in 4 subjects

International Baccalaureate:

26 points

QAA:

QAA recognised Access to HE Diploma, Open College Units or Open University Credits

OCR:

OCR National Extended/Diploma: merit/distinction profile

Extra Information:

The Advanced Diploma: acceptable on its own

Welsh Baccalaureate (core) will be recognised in our tariff offer

The above box details the typical entry requirements.  This can also be considered to be the typical profile of an applicant.

Due to the Programme content bridging several different QAA Subject Benchmark categories, it is considered necessary to draw from three separate sets of QAA Subject Benchmark Statements.  The particular source is detailed in brackets as regards each quotation.  The three sets are:

a) Music

b) Hospitality, Leisure, Sport and Tourism

c) Communication, Media, Film and Cultural Studies

These statements suggest students should "conceive musical ideas, and manipulate them in an inventive and individual way" (Music).  The Programme design adheres to this statement in that it includes music creation and production, both of which involve the conception of musical ideas and the Programme Learning Outcomes invite inventiveness and individuality.  The statements suggest students "use an appropriate range of equipment for creating and recording music" (Music) and the music production focussed modules on the programme cover such a range comprehensively.  The statements suggest students "use … computer software for musical tasks including composing … and synthesising sound" (Music) and such computer software is a bedrock of the music production-based modules.

The statements suggest students "display an insight into the structure of event providers and their sectors" (Hospitality, Leisure, Sport and Tourism) and the events management-focussed modules cover this area comprehensively.

The statements suggest students "reflect critically in order to evaluate technologically-mediated forms of music" (Music) and there are a high number of modules within the programme that invite such critical reflection.

The statements suggest students "analyse the political, technological, social, environmental and economic factors which affect, or impact upon, the supply of, and demand for, events" (Hospitality, Leisure, Sport and Tourism), and the Programme Learning Outcomes adequately cover analysis of cultural and economic contexts.

The statements suggest students demonstrate "an understanding of the processes linking production, distribution, circulation and consumption" (Communication, Media, Film and Cultural Studies) and these links are at the heart of the Programme, which is designed to cover the full music journey, from inception, through production to consumption.

The statements suggest students demonstrate "an understanding of the processes, both verbal and non-verbal, whereby people can manage communication face to face and in the context of real and virtual groups and / or communities" (Communication, Media, Film and Cultural Studies) and the Programme Learning Outcomes adequately cover communication skills, specifically as regards engagement with people external to the University, which is one of the Programme's key strengths.

Students will progress through the programme, developing from an initial position of reliance and dependency on tutor guidance and support to a self-supporting, self-directed and autonomous approach to their studies. Students will increasingly be expected to demonstrate the ability to originate, research, assimilate, develop and critically review ideas across a range of practically and academically focused modules, in accordance with level-related assessment criteria.

Level 4 study will provide opportunities for students to develop key and core skills, knowledge and understanding, thereby creating an effective platform from which greater autonomy, academic awareness and production skill may be evolved. Students, typically, will not work with external bodies at Level 4 but will be evolving skills and practices relevant to a workplace environment. At level 5 and 6, students may engage with external companies through their production modules and experiential / work based learning, forging working relationships between themselves, industry and the University.

Students will experience a range of teaching and learning methods related, and relevant to the acquisition of key and subject specific knowledge and skills. The curriculum and learning experiences offered to students will be designed to reflect the specific aims, emphases and learning outcomes of the programme. Students will be made aware of these at the outset, from the programme and also from individual modules.

Students of this programme will reap the benefits of exploring a wide range of materials and sources, from both academic and non-academic contexts cognate with the field of study. Learning opportunities will be via a selection of lectures, seminars and tutorials given by a wide range of personnel, including, for example, lecturers, visiting lecturers, external contacts and practicing professionals from industry, who would have first hand and current experience of the opportunities in the discipline for potential graduates and an ability to relate the course to contemporary practices and trends. Opportunities for active assimilation, application, questioning, debate and critical reflection are therefore provided.

The Work Based Learning or experiential learning module at Level 5 will also afford students the opportunity to develop skills in the workplace and other relevant environments. Reflection on their own and industry practices should enhance the student's portfolio of knowledge and experience, enabling them to think critically and objectively about their chosen field. 

As students progress through the levels of the programme they will be expected to become more independent in their learning and to develop the capacity for critical reflection. From the student point of view, the three levels of study can be considered to be foundational, developmental and independent in their nature. The increasing emphasis on student self-direction and self-responsibility will be reflected in the learning and teaching strategies and methods deployed.

The variety of methods employed may include the following:

  • Lectures,
  • demonstrations,
  • seminars,
  • workshops,
  • tutorials,
  • group and individual project work,
  • supervised independent learning,
  • computer aided research,
  • open and resource-based learning activities,
  • field activities such as attending music events for act recruitment purposes,
  • group and individual presentations,
  • small group tutorials,
  • independent study,
  • work-based or experiential learning.


Students will be expected to work independently outside timetabled teaching sessions. They will be provided with structured reading and expected to work individually and within groups, to successfully complete both academic and practical assignments. Students will be expected to keep up to date with current affairs and developments in the area of music production and promotion and they will be expected to read and develop critical awareness of a wide range of related texts, listen critically to a wide variety of popular music and engage with other media in the context of music production and promotion.

Assessment on this programme is designed to provide feedback to students on their performance in order to shape future learning, to verify achievement in order that students can progress through and beyond the programme and to evidence for internal and external use the maintenance and enhancement of the quality of the programme. In the early stages of the programme, the formative role of assessment to help students learn may be as important as the summative assessment for certification. As students progress through the programme more emphasis may be placed on the verification of achievement. 

The assessment strategy of this programme is based on the following assumptions and practices:

  • Assessment is acknowledged to be a major driver of student learning.
  • A variety of assessment practices will be employed in order to provide students with a range of opportunities to display intellectual, practical and transferable skills, and to accommodate the different learning styles of individual students.
  • Clear criteria for grading and the rules and regulations for assessment and awards will be available for all students throughout their programme.
  • Assessment at early stages of the programme will focus on evidencing the acquisition and development of foundation undergraduate knowledge, skills and understanding: later stages of the programme will focus on the demonstration of students' ability to independently synthesize advanced knowledge and skills. Assignments and projects at the start of the programme will be largely tutor determined. By Level 6 students will have significant elements of self-determination in their coursework assessments.
  • Tutors delivering the programme have explored and discussed maps of module aims, learning outcomes and assessments across the programme during the programme's design process in order to understand how their module assessments complement others in the programme and to develop equivalences in assessment weightings and balances.

Students on the programme will produce a wide variety of work for assessment on this programme.  This is likely to include (depending on the particular pathway taken by the student) germinating musical ideas, creating music on a computer, recording music acts, mixing, remixing and mastering recorded music, engaging with many aspects of live events and online music promotion, producing both audio and visual promotional material for music events, undertaking research and analysis of Artist & Repertoire practices, writing promotional literature for music and undertaking a project which fully integrates music production with music promotion.

 

Graduates of this programme will be equipped with a mix of effective key and transferable skills aligned with industry-specific methodologies and practices. The ability to critically analyse, apply knowledge in a wider context and present arguments in a coherent and appropriate way are skills much valued by employers. Further, they will have broad knowledge of the central role that relevant agencies play, along with the ability to explore any issues arising.

Outside of any formal experiential learning modules, through links with sections of the music and closely related industries, learners may have opportunities to implement, converge and hone knowledge, understanding and skills within a work-place context and / or via a negotiated work-brief. Opportunities such as this, whilst they cannot always be guaranteed due to external industry forces, are actively sought and developed by the programme team. Learners are also encouraged to seek out and develop independent extra curricular links with industry, which may provide other fruitful opportunities.

The programme has been devised to provide students with the skills and knowledge required by the creative industries and associated agencies and also enable them to undertake further study. The skills and knowledge mix explored within the three years of the programme will maintain the overall paradigm of a synergy between theory and practice where the more practically focused modules will benefit from an underpinning theoretical knowledge of past forms and contemporary practices whilst supporting modules will keep the practical application of such knowledge at its core.

The programme is responsive to the needs of a wide range of employers in the music and related industries, business related positions, the media, postgraduate study and education. Specific examples of career possibilities may include music promotion, sound engineering, events management, music production, sound design, artist & repertoire, public relations, management, marketing, music journalism and a range of self-employed / freelance opportunities. Graduates will also acquire key transferable, analytical, organisational, personal, written and communication skills, which will always prove valuable in a competitive job market.

The University is committed to the promotion of diversity, equality and inclusion in all its forms; through different ideas and perspectives, age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. We are, in particular, committed to widening access to higher education. Within an ethically aware and professional environment, we acknowledge our responsibilities to promote freedom of enquiry and scholarly expression.

Not applicable.

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