University of Chester

Programme Specification
International Tourism Management BA (Hons) (Combined Honours)
2016 - 2017

Bachelor of Arts (Combined Honours)

International Tourism Management

International Tourism Management

University of Chester

University of Chester

Queen's Park Chester

Undergraduate Modular Programme

Full-time and Part-time

Classroom / Laboratory,

3 years (4 years with placement)

7 Years

Annual - September

N800

No

17a. Faculty

17b. Department

Business and Management Marketing, HRM and Events Management

Hospitality, Leisure, Sport and Tourism

Tourism Management Institute

Faculty of Business and Management

Tuesday 19th January 2016

To provide students with a flexible pathway that allows a student to either major, minor or complete a joint programme of study with their other academic discipline.

To provide students with the opportunity to combine the study of international tourism management with another specialist academic area.

To provide a broad, analytical and integrated study of international tourism focusing on key areas such as destination and organisation management.

To provide a programme of study, which offers students a relevant grounding in the disciplines and methodologies of tourism management with a particular emphasis on sustainability for destinations and organisations. The programme is designed to stimulate a critical awareness of the factors associated with the changing focus of contemporary international tourism management practice.

To enable all students to develop a management centred approach, within an academic context, that is relevant to a wide range of tourism organisations and industry sectors.

To enable students to develop and use a range of generic (transferable), cognitive, intellectual, personal and interpersonal skills required for effective undergraduate study and future vocational needs.

To provide an appropriate base for access to further study or professional qualifications by encouraging the knowledge, skills and attitudes to become life-long learners who recognise the need to engage in Continuous Personal and Professional Development.

To provide a coherent programme of study that will prepare students for post-University employment and careers.

To provide students with the opportunity to undertake a full year in either an industry placement or study abroad (4 year route).

Please note: depending on the nature/weighting of the combined honours route (and optional modules chosen) not all modules will be relevant.

At level 4 students will be expected to:

  • develop an understanding of the development of knowledge in international tourism (TM4021);
  • develop an understanding of the need for both a multi-disciplinary and inter-disciplinary approach to study, drawing, as appropriate, from service, research and professional contexts (TM4021, TM4001, TM4027);
  • understand the subject of international tourism through both academic and professional reflective practice (TM4021, TM4027);
  • develop an understanding of the PESTLE factors which underpin best practice in the management of organisations and destinations (TM4021, TM4001).

 

At level 5 students will be expected to:

  • develop a critical understanding of the planning and management of tourism destinations and organisations (TM5019, TM5020);
  • to develop an understanding of the need for both a multi-disciplinary and inter-disciplinary approach to the study and management of international tourism (TM5019, TM5020);
  • demonstrate an understanding of the subject of international tourism management through both academic and professional reflective practice (TM5019, TM5020, BU5011);
  • demonstrate research and problem-solving abilities by critically understanding methods of acquiring, interpreting and analysing information appropriate to the study of international tourism (TM5019, TM5020, BU5011);
  • be able to evaluate and discuss the PESTLE factors which underpin best practice in the management of organisations and destinations (TM5019, TM5020).

 

At level 6 students will be expected to:

  • be able to critically evaluate and discuss the impacts of international tourism development and apply planning and management theory to the study of tourism destinations and organisations (TM6016, TM6017);
  • synthesise and critically analyse the subject of international tourism through both academic and professional reflective practice (TM6016, TM6017, BU6002);
  • be able to conceptualise, design, implement, interpret and evaluate appropriate research and problem-solving approaches appropriate to the study of international tourism (TM6016, TM6017, BU6001, BU6002, BU6024);
  • demonstrate a critical awareness of the ethical issues which underpin best practice in international tourism (TM6016, TM6017).

Please note: depending on the nature/weighting of the combined honours route (and optional modules chosen) not all modules will be relevant.

At level 4 students will be expected to:

  • research and assess subject specific theories, paradigms, principles and concepts (TM4021);
  • describe, evaluate and interpret appropriate data and sources (TM4021, TM4001, TM4027);
  • apply knowledge and understanding to the solution of academic and professional challenges (TM4021, TM4001, TM4027);
  • develop reasoned arguments and challenge assumptions (TM4021, TM4001);
  • take responsibility for their learning and continuing professional development (TM4021, TM4001, TM4027);

 

At level 5 students will be expected to:

  • methodically research, evaluate and apply subject specific theories, paradigms, principles and concepts (TM5019, TM5020, BU5011);
  • critically interpret, evaluate and utilise appropriate data and sources (TM5019, TM5020, BU5011);
  • develop a critical understanding of the academic and professional challenges related to international tourism (TM5019, TM5020);
  • develop critically reasoned arguments that challenge assumptions (TM5019, TM5020, BU5011);
  • develop independence and assume ongoing responsibility for their learning and continuing professional development (TM5019, TM5020, BU5011, WB5101 or WB5004).

 

At level 6 students will be expected to:

  • be systematic and critically reflective in their use of subject specific theories, paradigms, principles and concepts (TM6016, TM6017, TM6018, BU6002);
  • have a critical understanding of the role, meaning and limitations of data and sources and be able to synthesise and interpret data and sources effectively (TM6016, TM6017, TM6018, BU6002, BU6024);
  • critically apply theory and knowledge to problem solving situations (TM6016, TM6017, TM6018, BU6002, BU6024);
  • take ownership of professional development by actively utilising subject specific (TM6017) and broader professional guidance (Careers and Employability Services).

Please note: depending on the nature/weighting of the combined honours route (and optional modules chosen) not all modules will be relevant.

At level 4 students will be expected to:

  • develop the ability to plan, design and execute practical activities using appropriate techniques and procedures (TM4021, TM4027);
  • undertake fieldwork with due regard for safety and risk assessment (TM4021);
  • develop an ability to plan, design, execute and communicate a sustained piece of independent intellectual work using appropriate media (TM4021, TM4001, TM4027);
  • recognise and respond to ethical and safety issues which pertain to the subject domain including relevant legislation and professional codes of conduct (TM4021, TM4027).

 

At level 5 students will be expected to:

  • effectively plan, design and execute practical activities using appropriate techniques and procedures (TM5019, TM5020, BU5011, WB5101 or WB5004);
  • effectively plan, design, execute and communicate a sustained piece of independent intellectual work using appropriate media (TM5019, TM5020, BU5011, WB5101 or WB5004);
  • be able to recognise and critically examine ethical and safety issues which pertain to the subject domain including relevant legislation and professional codes of conduct (TM5019, TM5020).

 

At level 6 students will be expected to:

  • methodically plan, design and execute practical activities using appropriate techniques and procedures (TM6016, TM6017, BU6024);
  • critically plan, design, execute and communicate a sustained piece of independent intellectual work using appropriate media (TM6016, TM6017, BU6002, BU6024);
  • be able to critically examine, discuss and debate key ethical issues which pertain to the subject domain including relevant legislation and professional codes of conduct (TM6016, TM60017).

Please note: depending on the nature/weighting of the combined honours route (and optional modules chosen) not all modules will be relevant.

At level 4 students will be expected to: 

  • demonstrate oral and written communication abilities using a range of media (TM4021, TM4001, TM4027);
  • show the ability to treat numerical and statistical information in an inquiring manner (TM4021);
  • develop and improve their own learning and personal performance, including self-awareness and independence (TM4021, TM4027)
  • develop working relationships with fellow students and external partners including team building, project management skills, negotiation and presentation (TM4021, TM4001);
  • develop and demonstrate problem solving abilities in a range of situations and tasks/problems (TM4021, TM4001, TM4027);

At level 5 students will be expected to:

  • demonstrate effective oral and written communication skills (TM5019, TM5020, BU5011, WB5101 or WB5004);
  • demonstrate the ability to understand, analyse and interpret numerical and statistical information in a critical manner (BU5011);
  • further develop and improve their own learning and personal performance, including self-awareness and independence (TM5019, TM5020, BU5011, WB5101 or WB5004);
  • create effective relationships with fellow students and external partners including team work, negotiation and co-operation (TM5019, TM5020, WB5101 or WB5004);

At level 6 students will be expected to:

  • exhibit critical and effective oral and written communication abilities using a range of media (TM6016, TM6017, BU6002, BU6024);
  • display a clear understanding of the critical analysis of numerical and statistical data in an inquiring manner, including data analysis and interpretation (TM6016, TM6017, BU6002, BU6024);
  • critically apply relevant ICT methods to achieve outcomes in problem solving situations (TM6017).
  • critically analyse personal performance, including self-awareness and reflective, adaptive & collaborative learning (TM6016, TM6017, BU6024).

The programme is designed to prepare students to become competent and knowledgeable tourism management professionals. It aims to provide students with the knowledge, skills and understanding to successfully embark upon a management career in tourism and/or associated industries. The QAA’s Benchmark Statement for Hospitality, Leisure, Sport and Tourism has informed its content and structure.

The structure of the Combined Honours in International Tourism Management presents a coherent programme within each level. This coherence is reinforced by progression between levels allowing the development of thematic strands between levels. For example, at levels 5 and 6 students may choose option modules in marketing, events or business, in addition to the tourism specific and related modules (within the constraints of the general combined degree structures expressed in framework for undergraduate modular programmes). The programme has been designed to reflect the changing nature of international tourism management, offering a dynamic and contemporary programme of study to enable the student to reconcile the traditional theories of tourism management with new thinking. Students study tourism organisations and tourism destinations along with core management subjects. Sustainability and the global nature of tourism are at the core of the programme, with an emphasis on linking the sustainability of organisations to destinations.

At level 4, students will develop an understanding of key tourism and management concepts and the tourism and management functions that are required to operate in the modern business environment. Modules such as Marketing Principles will have a tourism context where appropriate. There will be an emphasis on developing the students' knowledge and understanding of the tourism industry from both academic and practical perspectives. In line with the QAA Framework for Higher Education Qualifications, Level 4 modules are designed to provide students with a sound knowledge of the basic concepts of international tourism management. There will be opportunities to take different approaches to solving problems and to demonstrate effective communication throughout. Furthermore, the Developing Professional Practice module is designed to develop qualities needed for employment including fostering a professional attitude and exercising a level of personal reflexivity and responsibility. In addition, the core Understanding International Tourism module is designed to provide a theoretical underpinning in addition to the opportunity to experience the tourism industry through visits, guest speakers and practical activities.

At Level 5, students will explore the relationships and the contexts in which international tourism operates. The module Tourism Planning and Management provides a link between the study of destinations and organisations and is designed to develop the student's holistic view of the industry. Key aspects of tourism destination planning and management in a sustainable context will be developed in addition to an option module which allows them to either develop or broaden their understanding of these. Alternatively students may choose an option module from their other combined programme. Level 5 culminates in a period of experiential learning in which students will have the opportunity to utilise acquired skills, knowledge and understanding, potentially in a tourism context.

Students have the option to undertake WB5007 International Exchange as a replacement year of level 5. This module provides students with an opportunity to replace their second year of study by studying at a different University in an overseas country. It is crucial that the content of the modules offered by the overseas University match those that would have been studied during the student's second year at the University of Chester.

After completion of Level 5, Combined Honours International Tourism Management students opting to do a 4 year programme of study will have two options: they can undertake an industrial placement year through the module BU5000 or a full year at an international university via WB5008 The Study Abroad Experience. BU5000 offers students an opportunity to further develop the vocational, practical and experiential aspects of the taught modules during level 5.  Students will be placed in a range of organisations, and engaged in management activities.  This is viewed as extremely valuable, providing students with excellent opportunities to apply theory to practice, learn practical skills, network, enhance employment and careers prospects. It will also be useful in enabling further develop their understanding of theoretical input on return to the classroom. Alternatively, students have the opportunity to undertake WB5008 The Study Abroad Experience. This study abroad module offers an international study opportunity for students in addition to their University of Chester degree. It is an excellent opportunity to learn about the culture of another country whilst following an academic study programme that complements their home-based programme of study. This study abroad placement year includes study at a partner university or via the International Student Exchange Programme. New opportunities may become available from time-to-time.

NB. Students will have completed all the criteria for progression into Level 6 of their programme prior to embarking on their placement year.

At Level 6, students will develop an understanding of how organisations and destinations undertake tourism management at a strategic level. Contemporary issues and the continued theme of sustainability form an important part of study at Level 6. Tourism Futures enables students to graduate from the programme with up-to-date and relevant industry knowledge. Students will also have the opportunity to complete a management research project as a major piece of autonomous work, which would require them to focus on an appropriate tourism management issue. If they opt not to undertake a management research project (as part of their tourism programme credits) there are two core level 6 tourism modules. In addition, students will have the opportunity to choose a tourism, events or management related option. Level 6 will enable students to demonstrate that they have developed an understanding of the complex and contemporary body of knowledge relating to international tourism management, have developed analytical techniques and problem-solving skills that can be applied in many types of employment, and will be able to evaluate evidence, arguments and assumptions, to reach sound judgements, and to communicate effectively. Students graduating with an International Tourism Management Combined Honours degree will be able to demonstrate that they have the qualities needed for managers employed in situations requiring the exercise of personal responsibility, and decision-making in complex and unpredictable circumstances.

All options will only run when sufficient numbers have signed up for the modules

BA International Tourism Management Combined Programmes - Barred and excluded module combinations:

Students on the combined route will choose from one of three structures: a Management Research Project and one taught module in Tourism with three taught modules in their other subject; three taught modules in Tourism and a Management Research Project and one taught module in their other subject, or three taught modules in each subject.

Level 4 - students will take both TM4001 Marketing Principles and TM4027 Developing Professional Practice. One of these modules will be allocated to each subject area.

Level 6 - International Tourism Management and Marketing Management Combined students may only take ONE of: BU6002 Strategic Management and TM6002 Strategic Marketing Management. As TM6002 is compulsory on the Marketing Management programme, students must choose an alternative option to BU6002.

Level 6 weighting/modules:

Management Research Project and one taught module in Tourism = BU6024 plus ONE from TM6016, TM6017, TM6018.

Three taught modules in Tourism = TM6016 and TM6017 plus ONE from TM6018, BU6019, BU6002, TM6023.

Combined Honours only
Mod-Code Level Title Credit Major Equal Minor
TM4001 4 Marketing Principles 20 N/A Optional N/A
TM4021 4 Understanding International Tourism 40 N/A Comp N/A
TM4027 4 Developing Professional Practice 20 N/A Optional N/A
BU5000 5 Business Placement Year 120 N/A Optional N/A
BU5011 5 Research in Context 20 N/A Optional N/A
TM5017 5 Sports and Cultural Events 20 N/A Optional N/A
TM5019 5 Tourism Planning and Management 40 N/A Comp N/A
TM5020 5 Tourism in Global Society 20 N/A Optional N/A
WB5004 5 Learning in the Wider World 20 N/A Optional N/A
WB5007 5 International Exchange Module – Full academic year 120 N/A Optional N/A
WB5008 5 The Study Abroad Experience 120 N/A Optional N/A
WB5101 5 Enhancing your Employability through Work Based Learning 20 N/A Optional N/A
BU6002 6 Strategic Management 20 N/A Optional N/A
BU6019 6 Sustainable Entrepreneurship 20 N/A Optional N/A
BU6024 6 Management Research Project 40 N/A Optional N/A
TM6016 6 International Tourism Development 20 N/A Optional N/A
TM6017 6 Tourism Futures 20 N/A Optional N/A
TM6018 6 Events and Tourism in the Third Sector 20 N/A Optional N/A
TM6023 6 Preparing for Professional Success 20 N/A Optional N/A

Level 4: 120 credits
Level 5: 120 credits
Level 6: 120 credits
Total: 360 credits

Applications to the programme are to be made through UCAS Route A.

Entry requirements are:

  • A minimum of 280 UCAS points, of which 200 points must be obtained from GCE and/or VCE A Levels (12 or 6 unit awards), including a grade C in one subject. The remaining points may be achieved from GCE and/or VCE A/AS Levels, VCE double award, or Level 3 Key Skills certification;
  • BTEC National Diploma/Certificate: merit profile;
  • Irish Highers/Scottish Highers: B in 4 subjects;
  • International Baccalaureate: 26 points;
  • European Baccalaureate: a minimum of 70%;
  • QAA approved Access course, Open College Units of Open University Credits.

Applicants will not be required to attend an interview.

The design of this programme has been informed by the Unit 25 benchmark statements for Hospitality, Leisure, Sport and Tourism, 2008. These statements include generic comment relevant to all subjects subsumed within unit 25, as well as specific statements relating to each of Hospitality, Leisure, Sport and Tourism programmes.

Tourism Knowledge and Understanding.      

An honours graduate in tourism will be able to demonstrate an understanding of the concepts and characteristics of tourism as an area of academic and applied study, including being able to:

Understand and appreciate the potential contributions of disciplines that help to explain the nature and development of tourism (TM4021, TM5019, TM5020, TM6016, TM6017).

Explain and challenge theories and concepts which are used to understand tourism (TM4021, TM5019, TM5020, TM6016, TM6017).

Explain and challenge the definitions, nature and operations of tourism (TM4021, TM5019, TM5020, TM6017).

Demonstrate an understanding of the domestic and international nature and dimensions of tourism (TM4021, TM5019, TM5020, TM6016).

Utilise a range of source material in investigating tourism (TM4021, TM5019, TM5020, TM6016, TM6017).

Demonstrate an awareness of the dynamic nature of tourism in modern societies (TM4021, TM5019, TM5020, TM6016, TM6017).

Understand the intercultural dimensions of tourism (TM4021, TM5019, TM5020, TM6016, TM6017).

The nature and characteristics of tourists.    

An honours graduate in tourism will be able to demonstrate understanding of the nature and characteristics of tourists and, in particular:

Be able to explain the patterns and characteristics of tourism demand and the influences on such demand (TM4021, TM5019, TM5020, TM6017).

Have an understanding of the ways in which tourists behave at destinations (TM4021, TM5019, TM5020, TM6017).

Understand the cultural significance of tourism for tourists and societies (TM4021, TM5019, TM5020, TM6016, TM6017).

The products, structure of and interactions in the tourism industry. 

An honours graduate in tourism will be able to demonstrate an understanding of the products, structure of and interactions in the tourism industry, including being able to:

Demonstrate an understanding of the structure, operation and organisation of the public, private and not-for-profit sectors and their activities (TM4021, TM5019, TM5020, TM6016).

Evaluate the factors that influence the development of organisations operating in tourism (TM4021, TM5019, TM5020, TM6016, TM6017).

Analyse relations between consumers of tourism and the providers of tourism services (TM4021, TM5019, TM5020, TM6016, TM6017).

The role of tourism in the communities and environments that it affects.   

An honours graduate in tourism will be able to demonstrate an understanding of the relationships between tourism and the communities and environments in which it takes place, in particular:

Being able to evaluate the contribution and impacts of tourism in social, economic, environmental, political, cultural and other terms (TM4021, TM5019, TM5020, TM6016, TM6017).

Having an understanding of, and being able to evaluate, the approaches to managing the development of tourism through concepts of policy and planning (TM4021, TM5019, TM6016, BU6002).

Appreciating the ethical issues associated with the operation and development of tourism (TM5019, TM5020, TM6016, TM6017).

Having an understanding of the issues and principles of sustainability and social responsibility in the context of tourism (TM4021, TM5019, TM5020, TM6016, TM6017).

The methods of learning and teaching are geared to progression and integration through the levels of the programme.  The individual module descriptors provide details of learning outcomes as well as methods of teaching and learning.  The major forms of teaching methods will be lectures, seminars and workshops.  Other methodologies will be employed as appropriate.  These may include; field visits, directed reading, interactive learning via the University computer network, case study analysis, individual research, group learning activities, reflective log/portfolio (e.g. utilising student progress files in relation to personal development planning) and presentations.  Industry practitioners will also be used wherever possible, as repositories of up to date, expert knowledge in their specialist or functional areas. 

The Department seeks to deliver varied, high-quality learning experiences, teaching and assessment in order to develop appropriate knowledge and understanding, and to enhance a variety of key/transferable skills.  This is facilitated through the outcome-directed nature of learning, teaching and assessment, in a student-centred environment, which provides incremental opportunities for independent and autonomous learning.

The assessment strategy for this degree will serve three purposes:

  • To test the level of knowledge and skills acquired, measured against the specified learning outcomes, and applied within a relevant international tourism management context;
  • To provide the vehicle for modular integration within an international tourism management context;
  • To promote teaching and learning, which will assist students in the achievement of academic goals and imbue them with skills and attitudes which will assist in life-long learning.

Assessment will follow the university model of a 4,000 word equivalency per 20-credit module.  Each module will be summatively assessed by a minimum of two assessments, with formative assessment also employed throughout.  Student assessment will employ rigorous, objective testing to ensure that learning outcomes are met.

Assessment tasks will grow in sophistication and complexity as a student progresses on the programme.  For example:

  • at Level 4 a student may be asked to describe, discuss, compare, and outline;
  • at Level 5 a student may be asked to evaluate, analyse, justify, and differentiate; 
  • at Level 6 a student may be asked to criticise, synthesise, appraise and formulate.

However, it is expected that students will begin to use and develop critical skills from the beginning of the programme. Students will be assessed in a number of ways, including essays, industry-related reports, presentations, poster displays and presentations, assessed seminars, reflective reports, examinations. The departmental assessment strategy has been created in accordance to the University's Teaching, Learning & Assessment strategy.

The global tourism industry is flourishing and the management of tourism has become increasingly important within many sectors, including hospitality, attractions, accommodation, tour operators and transport. Publicity and media coverage of high profile issues at both national and international level has brought the industry to the forefront.

The industry is, therefore, in continuous need of managers with graduate status and as such offers varied, challenging and rewarding careers for enthusiastic and committed managers.  These skills are also valuable for any organisation involved in tourism, whether small or large scale.  It is anticipated that the programme will contribute to the University’s employability strategy by producing students with sound and well-articulated skills for the workplace and supplying suitably prepared graduates to meet the needs of the local, regional and national economy.  This is particularly significant in the light of recent government reports emphasising vocationalism in higher education.  The curriculum, through carefully planned modules, will respond to the needs of individual students seeking rewarding employment as well as employers seeking to employ graduates with relevant, generic, transferable and specialist skills.  

In accordance with the QAA Framework for Higher Education Qualifications descriptor, typical holders of the BA Combined Honours International Tourism Management would be able to:

  • apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding, and to initiate and carry out projects;
  • critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem;
  • communicate information, ideas, problems, and solutions to both specialist and non-specialist audiences;
  • display qualities and transferable skills necessary for employment requiring:
  • the exercise of initiative and personal responsibility;
  • decision-making in complex and unpredictable contexts; and
  • the learning ability needed to undertake appropriate further training of a professional or equivalent nature.  

Consistent with the University’s commitment to widen access and participation, the Department has a flexible admissions policy, and encourages applications from mature students and from groups normally under-represented in higher education. The general policy is to look for a good level of literacy, together with proven interest and/or experience in an appropriate subject.

The Department has considerable experience in successfully addressing the practical and learning needs of a wide range of students.  This includes mature students, those entering education with a non-standard academic background and those with a wide range of disabilities. 

Equality and diversity issues are embedded and addressed in all departmental modules.  Specifically, those modules preparing students for work in the tourism industry deal with diversity and equality issues in relation to the management of tourism.   

Students studying on the programme will benefit from both the operational and academic experience of staff in tourism management and related disciplines.

The Faculty fully endorses and adheres to the University’s established Personal Academic Tutorial scheme. All students are allocated a personal tutor and are required to attend regular meetings (particularly during the first year). Personal tutors will assist with both academic and non-academic matters. In addition, and where necessary, students will be directed to the Learning Support Services for advice and guidance.

Students will benefit from a number of key visits to local, national and international tourism organisations and destinations. The department has very strong links with numerous employer organisations, local authorities and particularly the sub-regional tourism board Marketing Cheshire. These organisations are utilised in a number of ways ranging from guest speakers, placement & research opportunities for students and site visits. Chester Business School is also a member of the Tourism Management Institute, Tourism Concern and the Chartered Association of Business Schools.

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